IKEA Social Media Jasper van den Dungen Merijn
- Slides: 19
IKEA & Social Media Jasper van den Dungen Merijn Suijkerbuijk Lotte Winkel Lars Lommers
Discussion Points � What � IKEA are Social Media? & Social Media � Opportunities
Social Media �A collective noun for all the internet applications that allow to share information in a user-friendly way.
Strengths and weaknesses Strengths: very timely the viral effect the wisdom of the crowd Weaknesses: good initiatives can miscarry bad publicity not always reliable
IKEA � History � � Founded in 1943 INGKA Holding BV First store in 1958 Europe: 1970 s � Products � � � Furniture Houses, flats Family Mobile
IKEA � Manufacturing � � Suppliers in 50 countries 2/3 from Europe, 1/3 from Asia � Social � � � Initiative UNICEF & Save The Children ECOSOC, New York 16. 7 million Euros
IKEA � Figures � � � Profit: 2. 5 Billion Euros Turnover: 23 Billion Euros The top 5 countries: Germany 16% � United States 11% � France 10% � United Kingdom 7% � Italy 7% �
IKEA & Social Media � Fansite � Virtual � Social planners networking � Twitter � Online catalog
IKEA & Social Media � Fansite ◦ Ikeafans. com ◦ 130, 000 fans and followers � Virtual planner ◦ Plan an entire room ◦ Ties directly to purchases
IKEA & Social Media � Social Networking ◦ Facebook, ◦ IKEA USA, 84, 000 fans ◦ Europe � Twitter ◦ Direct customer contact ◦ Not very popular ◦ Corporate strategy and social media guidelines
IKEA & Social Media � Online catalog ◦ Interactive ◦ Send and print specific pages
Opportunities � Marketing Mix � Advertising � Social Media
Advertising
Advertising
Opportunities � Marketing Mix � Advertising � Social Media
Quinny � 74% Mothers thrust real-life recommendations � 96% <30 use social media � Generation Y � “Register and receive a free buggy!”
Hot or Not � Origin of Facebook Face. Mash
Hot or Not
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