Husky Giving Day and Social Media Husky Giving

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#Husky. Giving. Day and Social Media

#Husky. Giving. Day and Social Media

#Husky. Giving. Day on social media > One unified hashtag (#Husky. Giving. Day) to

#Husky. Giving. Day on social media > One unified hashtag (#Husky. Giving. Day) to aggregate content and amplify the action leading up to and day of. > A steady cadence of posts that take into account Facebook’s algorithm (high volume posting is seen as spamming) as well as take advantage of high volume channels such as Twitter and Instagram’s story – Highlight the work of the UW’s ambassadors, as well as support them with fun and creative content!

Look, feel and tone > Graphics in-line with style and toolkit prepared by UMAC

Look, feel and tone > Graphics in-line with style and toolkit prepared by UMAC – Badge, hearts, pennant > Energetic and spirited copy and imagery

Facebook frame

Facebook frame

Tactics by channel > On your unit’s Scale. Funder page, encourage ambassadors to like

Tactics by channel > On your unit’s Scale. Funder page, encourage ambassadors to like your social media pages so they can see and share your content. > Include links in all posts to your Scale. Funder page. > Week of 3/10, first announcement post that #Husky. Giving. Day is coming and what it is. > Share ambassador posts on Twitter, Instagram story and Facebook story frequently

Tactics by channel > Facebook and Linked. In: Highlight two key moments in feed

Tactics by channel > Facebook and Linked. In: Highlight two key moments in feed the day of #Husky. Giving. Day – one in the morning, one in the evening – to maximize your post’s reach. These can be progress updates in donor participation, related to challenges, etc. – Update cover photos and profile icons on all social channels – UMAC will community manage the #Husky. Giving. Day hashtag, triaging posts via DM and email when possible to other units when it’s clear that an ambassador is associated with or giving to a particular unit. Be on the lookout for your own ambassadors as well, of course!

Content > Cut out pennant animation/gif > Highlight excitement and action day of on

Content > Cut out pennant animation/gif > Highlight excitement and action day of on Red Square to Instagram and Facebook stories and Twitter > Social channel cover photos featuring the #Husky. Giving. Day badge > Social profile frames for units and ambassadors > Facebook, Linked. In, Twitter and Instagram graphics > AMC post > “Thank you” video produced by UMAC posted April 5 to all channels

Toolkit > FAQ for community management leading up to and day of event –

Toolkit > FAQ for community management leading up to and day of event – – – What is #Husky. Giving. Day? Why a giving day? How does it work? When will it take place? How can I participate? > Sample post text and images for suggested posting dates listed above > Capturing metrics after April 4

Thank you! Questions?

Thank you! Questions?

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