How to Analyze Visual Rhetoric 1 Focal point
- Slides: 24
How to Analyze Visual Rhetoric
1. Focal point & emphasis: The spot where your eyes immediately go when viewing an image. Rhetorically: the central point, the image you want the audience to notice and retain.
2. Figure-Ground Contrast: The difference between what’s in front (the figure) and what’s in back (the ground or background) Often the figure is the focal point. Rhetorically: the active part of the image, not the scene it’s enacted upon.
3. Grouping: Proximity Close objects are perceived as grouped together, and grouping implies a relationship. Rhetorically: we psychologically like to categorize; we imbue things with relationship when they are near each other. (We do this with words or examples as well as with images. )
4. Similarity: We also group by similar traits: size, shape, texture. Rhetorically: again, we want to find relationship.
5. Continuation: Elements that suggest a continued visual line will be grouped together. Rhetorically: even when the relationship is incomplete, we complete it ourselves (like the other half of a metaphor, or the last notes of a song).
6. Color The brighter the color, the more powerful its effects. Rhetorically: We’re just like animals, going for the bright colors. Using them creates greater presence.
7. Line: Horizontal lines create calm and equilibrium, vertical lines suggest movement, diagonal lines can create stress, wavy lines imply softness or grace. Rhetorically: lines are a shortcut to pathos for you the rhetor.
8. Context: ◦ “The more you know, the more you see. ” ◦ Aldous Huxley ◦ The information around the photo—how your personal, historical, technical, cultural background affects your viewing, and how it affected the artist’s. ◦ Rhetorically: more context means more power for the image. It explains the image to audience.
9. Narration Does the image as a whole tell a story? Rhetorically: a story is one of the most powerful ways an image can contribute to your message.
Visual Analysis The Whole Composition: ◦ What do you feel as you view the image? ◦ Where does your eye go & why? ◦ How do the key elements contribute to how you see/feel? (focal point, figure-ground contrast) ◦ The rest of the internal categories—how do they make you feel? (proximity, similarity, continuation, color, line) ◦ Is there a story embedded in the image? (narration) ◦ What more can you know about the image? (context)
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- The inner terminus of a fingerprint
- Focal point emphasis
- National ihr focal point
- Nearsighted diverging lens
- Where is the focal point in a triangular arrangement?
- Types of dining
- Beach ball geology
- Thomas schelling focal point
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- The first element the eye sees; the focal point
- Triangular arrangement
- Rhetoric definition
- An author's purpose in using rhetoric is to
- What is rhetoric
- 3 types of rhetoric
- Canons of rhetoric
- Pathos ethos logos
- Rhetorical stance
- Exigence in literature
- Tricolon literary device