You Eat What You Touch Visual Rhetoric By Makayla Poynter
Background Information • Life. Buoy is a company that’s #1 selling germ protective soap and bringing better hygiene to billions around the world • This ad was a winner in the Cannes Lion 2008 Advertisement Festival
What is the Purpose? • The purpose of this ad is to convince people to wash their hands before handling food, preferably with Lifebuoy’s line of hand soaps.
Who is the Intended Audience? • The audience is everyone. No one should eat without washing their hands.
What is the Focus? • The focal point of this image is the cat. It is rolled up like a pastry to emphasize the fact that we should wash our hands so the germs that come from pets and animals don’t contaminate things we eat.
Symbolism? • The cat symbolizes the food that has been contaminated from germs on unwashed hands.
Ethos? • The ethical appeal is Life. Buoy’s Logo at the top right of the picture.
Logos? • People obviously don’t want to eat dirty food so this shows them the reality of not washing their hands.
Pathos? • This image evokes a feeling of disgust. Imagining your food being as dirty as an animal or actually being an animal is disturbing.
Bibliography • Lifebuoy. Advertisement. www. lifebouy. com. 7 Sept. 2013.