Giving is Penns Way 2019 Agenda w w

Giving is Penn’s Way 2019

Agenda w w w w w What is Penn’s Way? Why do we give? Last year’s campaign This year’s goals Marketing Campaign toolkit Raffles Social media campaign e. Pledging information Report information 2

Why do We Give? “My son Mickey was born premature and spent 28 days in the ICN at HUP. I am excited to donate to The March of Dimes to help support research and education so that all babies have the best chance possible to survive and thrive!” - Nicole Lavelle R. T. (R), Radiology Technologist, Penn Radiology Radnor #Our. Way. Penns. Way #Penn. Gives. Back #Marchof. Dimes 3

Why do We Give? “ 3 years ago and he quickly became a important part of my family, we even had him in our wedding!! He is just one of many reasons I give to @pennsway; so the many other sweet animals at the ASPCA can be cared for until they find there forever homes! Where do you give back? ” #Ourwaypennsway 4

Why do We Give? "Because the love of my life has Lupus, I support the Lupus Foundation…. . With the support of Lupus Loop, sponsored by the University of Pennsylvania, we were able to find the care my fiancée needed…. After our experience, my fiancée took her new lease on life and, with the staff’s support, we became parents to a perfectly healthy baby girl. ” - Eric Castro, Transport Associate, PAH #ourwaypennsway #Penns. Way #Penn. Gives #lupus 5

Last Year’s Campaign w Last year, entity funds went to the following: • HUP – Safe Sleep Sacks & Discharge Pharmacy • PAH – Hall Mercer • PPMC – Discharge Pharmacy w UPHS Participation goal: 82% w Fundraising goal: $1. 6 million • $800, 000 University • $800, 000 Hospital w Total funds raised by the hospital: $981, 927. 66 w Total hospital participation: 81% 6

2019 Penn’s Way Campaign Goals w Overall employee participation goal • 83% Health System and University of Pennsylvania w Total fundraising goal: 1. 65 million! • 825, 000 Health System • 825, 000 University of Pennsylvania Campaign dates: October 1 st – November 16 th 7

Entity Breakdown of Fundraising Goals 8

Entity Breakdown of Participation Goals 9

Penn’s Way Photoshoot 10

Penn’s Way Photoshoot 11

Penn’s Way Graphics Penn’s Way Pin Penn’s Way Intranet Button Penn’s Way Email Footer 12

Your Penn’s Way Campaign Tool Kit • Training Power. Point • Engagement activities and tips • Marketing Materials • To be picked up and distributed by captains/coordinators. Each hospital and satellite office has a contact where the materials were sent. • Website: pennsway. upenn. edu • • Agency List Pledge Form • Pins and power banks (for captains and coordinators) • Social Media Campaign #Our. Way. Penns. Way • CCA e. Newsbrief and system news • Email blasts • Campaign Managers 13

Reaching 100%: PW Engagement Activities and Tips w Prioritize targeting of part-time employees early w Sign-up events with food w Mid-way 100% prize (i. e. pizza party/soft pretzels) • Each entity has a budget- pay up front and we will reimburse. There is an $100 limit. w Hold local raffles prizes by entity, department, etc. ** w UPHS and Upenn raffle prizes each week! Get Creative! Any other ideas welcome! **Please note that gift cards of any kind cannot be purchased by Penn (only donated) as Penn’s Way prizes. 14

University and Health System Raffles w All participating University and Health System employees are eligible! w Completed e. Pledge entry or submit a paper pledge form by 12: 00 pm on the Friday’s during the campaign • Drop box at HUP for paper pledges (pictured here) or email a pdf. copy to any campaign manager w Winners will be randomly selected on the Monday after the raffle deadline 15

Snap Shot of the Raffle Prizes 1. Carson Wentz autographed 8 x 10 photo 2. Wawa Care Box 3. Rodney Mc. Leod autographed Super bowl LII football 4. Chris Long autographed Super bowl LII mini helmet 5. La Colombe Premium Coffee Gift Set 6. [solidcore] gift cards 7. Soulcyle class pass 8. Signed Ivan Provorov hockey stick 9. Bellas Bridesmaid gift card 10. Various Philadelphia restaurant gift cards w AND MORE!! 16

#Our. Way. Penns. Way Social Media Campaign w Those who share their stories will be entered into a drawing for a $50 Amazon Gift Card w Winners announced at the end of the Campaign w New tag board link will be available where people can text to participate as well. w Encourage your co-workers to share! w Check your e-mail inbox during the campaign for more info 17

Details on the e. Pledge w Pledging is quick and easy! w Requires Penn Key and Password • http: //pennsway. upenn. edu • Same method of accessing Knowledge. Link education w Employee information is pre-loaded and will populate upon login – Please note if you donated to CRF in the past you may need to update the form with the PAC code. w Interfaces directly with UPHS payroll, but a credit card and checks can also be used (NO CASH DONATIONS) w “Participates elsewhere” box on the electronic form w A pledge can be modified through duration of campaign by Coordinators (aka Bonded agents) w Confirmation pages should be kept by donors 18

Details on Reporting • Use these reports to monitor progress within your department(s) and follow-up with individuals as needed. • These are CSV files that will open up as Excel spreadsheets. • If you want to preserve a particular report for a particular date and time, please save these files to your personal drive. • Captains only see their department(s). • Captains see participation only, not $ amounts • Will send out a “how-to” as a follow up to this training. 19

Campaign Managers Brandon Grant Brandon. Grant@uphs. upenn. edu Dorie Heald Dorie. Heald@uphs. upenn. edu Amy Schwartz Amy. Schwartz@uphs. upenn. edu Daniela O’Keefe Daniela. O’Keefe@uphs. upenn. edu 20

THANK YOU! 21