Exploiting Social Networks for your Institute Emma Cresswell

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Exploiting Social Networks for your Institute Emma Cresswell Online Services Manager IH San Isidro

Exploiting Social Networks for your Institute Emma Cresswell Online Services Manager IH San Isidro

Social Media? ? "a group of Internet-based applications that build on the ideological and

Social Media? ? "a group of Internet-based applications that build on the ideological and technological foundations of Web 2. 0, and that allow the creation and exchange of user-generated content. "

A controversial subject?

A controversial subject?

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Student friendly social networks • Different options: – Institute level: • Level of interactivity?

Student friendly social networks • Different options: – Institute level: • Level of interactivity? – Personal level: • Professional accounts -v- personal accounts There is no right answer!

What do our students think?

What do our students think?

…and the rest of the world?

…and the rest of the world?

Facebook • Biggest, most well known • Adolescents in particular spend a lot of

Facebook • Biggest, most well known • Adolescents in particular spend a lot of time connected • Growing number of EFL groups and institutes are members • Student/Teacher boundaries • How much attention do people really pay to their feeds?

Twitter • Huge audience • Easy to search for things via the # •

Twitter • Huge audience • Easy to search for things via the # • Lots of phantom accounts • What can you really say in 140 characters?

Linked. In • Created for networking • Growing fast as more people and countries

Linked. In • Created for networking • Growing fast as more people and countries join • There are limitations • Facebook has been proven to be more successful in terms of networking. A threat to Linkedin? ?

Using Social Networks… …some ideas

Using Social Networks… …some ideas

Facebook • • • Keep in touch with students Sharing of information A market

Facebook • • • Keep in touch with students Sharing of information A market for new or potential students Groups Games

Twitter • • • Keep in touch with students Keep up with other institutes

Twitter • • • Keep in touch with students Keep up with other institutes and teachers Sharing of information Follow new trends Platforms to help manage your tweets

Linked. In • Sharing of information • Huge teaching community • Interact with local

Linked. In • Sharing of information • Huge teaching community • Interact with local businesses

I already work 24 hours a day… when will I have time for all

I already work 24 hours a day… when will I have time for all this?

How to make your institute SNS and keep your Do. S sane… • Make

How to make your institute SNS and keep your Do. S sane… • Make the life of the Do. S easier by designating an OSM. – Choose someone who is already comfortable using different social networks. – Think about levels of control and privacy.

Student friendly social media…

Student friendly social media…

and finally… • Communication between departments is crucial. • Choose ideas and approaches that

and finally… • Communication between departments is crucial. • Choose ideas and approaches that are feasible. • Don’t overdo it!

Thank you! Emma Cresswell emma@ihsanisidro. com. ar @emcresswell

Thank you! Emma Cresswell emma@ihsanisidro. com. ar @emcresswell

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