Ericsson At Lth 2410 2011 Ericsson Research Ericsson

Ericsson At Lth 24/10 2011 Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 1

Agenda › Ericsson background › Ericsson application awards › Ericsson Labs › Ways into Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 2

> Ericsson background Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 3

The history of lars magnus Ericsson was founded in 1876 by Lars Magnus Ericsson In 1894 Lars Magnus recruits Ericsson’s first engineer from KTH* *Then Tekniska Högskolan Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 4

ERICSSON Today › Worldwide: 98 000 employees in 180 countries › Sweden: 17 000 employees › HQ Kista: 13 000 employees › President and CEO: Hans Vestberg 135 YEARS OF INNOVATION Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 5

Innovation driving our business THINGS 50 B PEOPLE 5. 0 B Digital Society Sustainable World Personal Mobile Inflection points Global Connectivity PLACES ~0. 5 B 1875 1900 1925 1950 1975 2000 2025 Source: Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 6

Beyond voice. . . TV Music Information & Collaboration PC Games Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 7 Mobile Media

our vision TO BE THE PRIME DRIVER IN AN ALL-COMMUNICATING WORLD Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 8

This is Ericsson OUR MARKET OUR CUSTOMERS OPERATORS UTILITIES HEALTH TV & MEDIA GOVERNMENT TRANSPORT HANDSET & DEVICES OUR BUSINESSES MOBILE NETWORKS CONVERGED NETWORKS SERVICES OUR STRUCTURE NETWORKS GLOBAL SERVICES MULTIMEDIA Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 9 MULTIMEDIA HANDSETS PLATFORMS

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ericsson application awards 2012 Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 11

why a developer competition › Ericsson look for – Talented developers – Partners to work with – Innovative applications targeting the Networked Society › A chance for developers to – Exposure and recognition – “getting through the successive rounds gives your app exposure and something impressive for you to talk about to users, contacts, press or investors. ” – Contacts – “getting through to the final means you’ll get to meet people at senior levels in the telecoms world, a rare opportunity. " – Win some money and smart phones Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 12

Apps for a Networked Society Traffic systems Connected Automotive transport, utilities, … Transport and logictics Connected devices Worldwide Connected devices / connections Utilities – smart grid Security – connected buildings Home appliances Medical automation Remote healthcare ATM, Point of sale, Vending Critical infrastructures Monitoring and control 50 Billion 45 40 35 30 25 Connected consumer electronics 20 M 2 M Connected Consumer Electronics Fixed phones / IP phones Mobile phones 15 10 5 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 13 e. Book readers, Music players, DVD players, Gaming devices, Cameras, Home appliences, In-vehicle entertainment etc.

ericsson application awards 2012 Theme › apps for the networked society € 60, 000 prize money › Student and SME categories Android app › Use at least one ericsson labs api Key partner: August 2011 Launch Stage 1 -2 Feb 2012 Submission Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 14 May 2012 Global Evaluation Prize Ceremony

EAA 2012 – set up Winners Stage 2 Winners Stage 1 Official Launch August STAGE 1 Team Registration App Submission Announce Semi-Finalist Teams STAGE 2 Main competition Announce Finalist Teams Awards Ceremony Evaluation Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May MAIN COMPETITION: Start: August 2011 Deadline 1: Team registration - Feb 1, 2012 Deadline 2: Application submission – Feb 28, 2012 STAGES (Optional mini-challenges): Stage 2: Submission Deadine - Dec 5, 2011 Details about the rules, deadlines, prizes etc visit www. ericssonapplicationawards. com http: //www. facebook. com/Ericsson. Application. Awards Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 15

technology for good – apps competition › Second stage of EAA 2012 -- Technology for Good Apps Competition -› we ask developers to come up with ideas and applications for a good cause. › › Start: Nov 7 Submission deadline: Dec 5 Prizes: Sony Ericsson smart phones Submission – User Scenario/Mock-Up ( 2 -3 min video) Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 16

How to get started (1) www. ericssonapplicationawards. com Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 17

How to get started (2) › Register a user account. › Login. Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 18

How to get started (3) › Register your team. Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 19

How to get started (4) › Submit you idea/app. Questions: ericsson. application. awards@ericsson. com Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 20

global evaluation - evaluator profile Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 21

last year’s winners › Student Category – Just. Bit from Italy – Demo video http: //www. youtube. com/watch? v=9 g 1 x. YGmp. Dr. Q&feature=youtu. be – An application addressing remote control of every product present in a kitchen and minimize food wasting › Company Category – Hip. Snip from UK – Demo video, http: //www. youtube. com/watch? v=m 5 QBVG 3 YH 8 s – An application addressing social commerce Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 22

Ericsson Labs an initiative for open innovation Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 23

ericsson labs Experimental > Early technology trials Open innovation > Apis for new technologies creativity > New innovation by developers 50 bn connected devices > m 2 m service enablers Twitter: @Ericssonlabs Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 24

ericsson labs APIs Maps & positioning communication security Web technologies Media and graphics User & network information Machine learning NFC & sensors Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 25

ericsson labs – our apis Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 26

Way forward > Ways into Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 27

A world of opportunities In 180 countries we are innovating, developing and improving the lives of people, business and society. We’re looking for the best and the brightest to join us. Some say it’s a career, and some would say it’s a mission. We do know this – it’s an opportunity. Summer jobs & master thesis 600 summer jobs within various functions ranging from supply and R&D to finance and HR 200 remunerated master thesis/ year. R&D Technology Graduates Now we’re strengthening our presence within R&D in Sweden and have more than 300 job opportunities for both technology graduates and experienced professionals. The recruitment is ongoing. R&D Global Graduate Program Through the Ericsson R&D Global Graduate Program we can offer you a unique opportunity to become a leader in one of the most exciting parts of our business – our research and development unit. Find out more and apply at www. ericsson. com/careers Ericsson Research | Ericsson Internal | 2011 -10 -05 | Page 28

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