English SOL Institute Elementary Media Literacy Grades 4

English SOL Institute Elementary Media Literacy (Grades 4 & 5) Strand Charlene M. Feliton & Monica Robinson Norfolk Public Schools 1

Media Literacy Quiz Take the Challenge 2

Media Then and Now 3

Standard Overview 4. 3 The student will learn how media messages are constructed and for what purposes. a) Differentiate between auditory, visual, and written media messages. b) Identify the characteristics of various media messages. 5. 3 The student will learn how media messages are constructed and for what purposes. a) Differentiate between auditory, visual, and written media messages. b) Identify the characteristics and effectiveness of a variety of media messages. 6. 3 The student will understand the elements of media literacy. a) Compare and contrast auditory, visual, and written media messages. b) Identify the characteristics and effectiveness of a variety of media messages. c) Craft and publish audience-specific media messages. 4

Media Literacy (Grades 4 & 5) Key Points in Media Literacy • Strand should be integrated into content area lessons • Critical thinking/viewing of media emphasized • Deconstruction emphasized beginning in grade 5 5

Media Literacy (Grades 4 & 5) Key Points in Media Literacy • Several attributes examined: authorship, format, audience, content, and purpose (audience and purpose only at grade 4) • Students not just consumers but producers of media (beginning at grade 5) 6

Types of Media Messages Auditory Media • music, radio, speeches, video, etc. Visual Media • television, video, Webbased materials, etc. Written Media • newspapers, magazines, books, advertising, etc. 7

Understanding the Standard Audience Purpose • Who is the person or persons meant to see the message? • Why is the message being sent – is it meant to persuade, inform, entertain, sell, or a combination of these? 8

Attributes of the Constructed Message (5 th Grade) What is the visible and embedded content (values, points of view, facts/opinions)? Who is meant to see the message? Audience Content Authorship Purpose Who constructed the message? Why is it being sent? Format What specific elements did the creator(s) use for effects? 9

Lesson Plan Suggestion What is the FORMAT? Audience Visual Written Who is the intended AUDIENCE? What are the MESSAGE Features? Facts Opinions Point of View Values What MODE of delivery was used? Newspaper Magazine Radio Television Film Web/Internet Who is the author and what is his EXPECTATION OR INTENTION of the message? Analyzing Characteristics of Media Messages 10

Table Activity • With the members of your group, analyze the different media samples in your table folder using the FAMME GO. • Select one member of your group to share your findings. 11

Extension Lessons • Create a scavenger hunt using school approved research sites and/or publications • Have students create Presidential Campaign Posters • Tracking Media Engagement Activity • Have students create a WANTED webpage for a historical figure • Have students create an radio advertisement for their favorite toy. What would they say about this toy to catch the listeners’ attention? 12

Online Teacher Resources http: //www. pbs. org/teachers/digital-media-literacy/quiz -yourself http: //www. commonsensemedia. org/advice-forparents/selling-kids-tips http: //www. livingroomcandidate. org/commercials/ 1996 13

Questions/Feedback/Ideas 14

Contact Information Charlene M. Feliton cfeliton@nps. k 12. va. us Monica Robinson morobins@nps. k 12. va. us 15

Disclaimer Reference within this presentation to any specific commercial or non-commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not constitute or imply an endorsement, recommendation, or favoring by the Virginia Department of Education. 16