D E ynamic O Z Ethusiasm Dance nergy

D E ynamic O Z Ethusiasm Dance nergy riginal ip Bryonna Cane Invention Convention March 26, 2009

Problem § A large need for alternative exercise options in the community § Expensive classes § Distance to many of the studios requires transportation many do not have

Solution § Exercise through dance § Specifically Zumba § Hip- Hop § Salsa § Affordable classes § Per class fee § Closer location to the community § Robinson Center

Mission Statement § Service business for the local community § Mission Statement: DEOZE Dance offers a fun way to work out with members of your community that also keeps your mind active during the process. Beyond dance, we seek to build self-esteem and confidence by teaching new skills and meeting people with similar interests.

Industry and Market Analysis § Fragmented; there are offerings in three different places § Generally people are focusing on their health more and want more alternative activities § Market Analysis: § Many programs offered, but not to the age group that I am targeting

Target Market § § § Ages: 17 -35 Men and Women Community surrounding the Robinson Community Learning Center: South Bend, IN § Low-mid income § Behavior § Need something within walking distance § Want a better athletic and social option

Competition

Competitive Advantage § § § Cost effective and affordable In walking distance A studio centered around a younger demographic It will build a brand in the area, that will end up serving as a barrier to entry I have an understanding of the business side of the industry

Qualifications § Personal § 9 years dance experience § 4 years professional dance training § Teach all dance workshops and choreograph performances for Greater Holy Temple § Network § Aunt with dance background § Support network/mentors developed though experience

How will I achieve a profit? § CASH COW: Classes § High enrollment § Having a high capacity § Easy payment plan

Legal Structure § Sole proprietorship § Least expensive start-up cost § Partnership not needed at start-up until business picks up. § If needed: look for partner later § No contracting the employees § Pay bi-monthly § Hourly basis § Have every participant sign a liability release form

Philanthropy Plan § I plan to donate 1 classes profit per month to the charity of my choice

Marketing Mix

Economics of One Unit Definition of 1 unit Selling price per unit Estimated people per hour Revenue per hour Direct Labor Materials: (Rent)* Total COGS per Unit Gross Profit Per unit 1 class $10 person 15 $150 $15 $135

Direct Labor (Variable Cost)

Average Monthly Fixed Costs

Monthly Sales Projection

Start-up Investment

Financing Strategy

Projected Yearly Income Statement

Return on Sales and Financial Ratios § ROS: = Yearly Net Profit / Total Sales * 100 § = 63. 15% § For every $1 of sales, my business earns: § = $0. 63 § Monthly Break-Even Units = Monthly fixed costs / Gross Profit per unit § = 1. 4 classes at 15 people per class

Intellectual Property § Copy write logo:

Operating Plan § Banking: checking and savings account § Technology needed: computer for recordkeeping § Laws: obey capacity rules, limit liability with release forms, and maintain a business permit § Taxes: Report earnings quarterly on 1040 tax form

Business and Educational Goals Business Short term goal v. Break even Long Term v. Increase enrollment v. Double the amount of classes v. Branded Merchandise Educational To teach people about the history of the dance Personal Goal To learn to teach the classes myself Long Term Nutrition, eating healthy

Time Management Business Schedule for a Typical 5 -Day Week: § § § Entrepreneurship Hours: 20 Hours School Hours: 25 Hours Work Hours: 20 Hours Free-Time: 30 Hours Sleep: 7 Hours

Thank you for your consideration and support Of DEOZE Dance!