Company Name Your Name Founder CEO Address Email
- Slides: 13
Company Name Your Name, Founder, CEO Address Email Cell phone
Problem/Opportunity • There is a reason you are developing this Product/Prototype and a reason why customers need this or will care about this - explain • Describe the pain/problem you are alleviating or the benefit you are providing • What is your market opportunity (target market) – in other words describe who really needs or cares about what your product will offer? • How big is this market opportunity (target market) – describe how large the target market is in as many quantitative ways as possible - # of potential customers, $$ (is your target market a billion dollar market? ), etc
Solution/Product • It is assumed that your prototype is a development stage of your final commercial product • What will your product do for customers? How will it solve their problem? Describe your product in terms of how it makes a difference for your customers • Describe what makes your product the best solution available • Why is it the best – what are the key differentiators about your product that will make yours stand out from competitors such that customers will choose your product over other options
Value Proposition • Describe the value that your product offers to customers • Does it save money, or time, does it provide a significantly higher and meaningful performance benefit. Try to quantify the value of your product to the buyer • What kind of compelling ROI can your customer expect by buying and using your product/service?
Underlying Magic (Competitive Advantage) • Does your product have technology, trade-secret, etc that will be a barrier or provide a competitive advantage? • Describe the technology, “secret sauce” or magic behind your product. Use less text and more diagrams and visuals if possible • Provide patent status if appropriate
Commercialization Strategy • Describe the key steps/milestones, strategies, development path and timeline that you will execute to develop your prototype into a fully developed, final commercial product. (How long will it take you and what do you need to do and how are you going to make it happen? ) • Describe what you need to do between prototype and commercial product launch
Business Model • How are you going to launch and sell your product? • Who is going to buy your product? • How are you going to make buyers aware of your product? How do you reach out to your market/customers and get their attention? How do you acquire customers? • How are you going to sell your product? Sales staff? Distribution partners? Online? • How much does it cost you to make your product and how much will you charge for your product? Margin? • How many unit sales and How many customers to reach break-even?
Management Team • Describe key players of management team, board of directors and board of advisors • Highlight backgrounds, relevant experience, successes/failures • What pieces or key positions are missing from your team and what is your plan to fill them? • Why is your team uniquely suited to this opportunity?
Accomplishments to Date • Describe key accomplishments to date – what has your team accomplished so far towards this commercialization • Any early successes? Interested customers? Interested investors? • What has the team/company invested (cash or sweat equity) so far into this project and commercialization effort? • Any outside funding or other investors? • Letters of Intent to purchase?
3 -YR Financial Projections and Key Metrics • Provide 3 year forecast by quarters (Q 1, Q 2, Q 3, Q 4) that shows total revenue, # of customers, # of unit sales, conversion rate, and cost of goods/sales, key expenses, staff headcount, etc. – it should be clear how you expect the company to perform top line and bottom line 3 years out and how much capital will be needed now and later on • Do a “bottom up” forecast not a “top down” forecast • Describe when and what it takes for the company to break even (how long, how many unit sales, revenues, etc. )
Project Budget and Use of Funds • What is your total project budget and how much money are you requesting be awarded • What are the key project milestones (what do you need to do to complete the prototype) and the associated costs to achieve these key milestones? • What is the project timeline – how long will it take you to complete the project milestones? • How do you plan to use the funds awarded – be specific about how this money will be spent – on what key costs • Where will the company be on its path of progress to commercialization after this project is completed? – will you advance sales with an OEM? Will you receive additional investment as a result of competing this project? Is the project significantly delayed without award
Summary of Key Points • Optional slide - Summarize any key takeaways or information
Thank You Company Name Your name Address Email Cell number
