2 0 2006 4 26 KESLI 2006 Copyright

웹 2. 0의 함의, 그리고 도서관의 역할 2006. 4. 26 ㈜첫눈 대표, 장병규 KESLI 전자정보 포럼 2006 Copyright 2005 1 noon corp. All Right Reserved. -1 -

Web 2. 0? • 2004년 O’Reilly conference brainstorming session에서 Dale Dougherty에 의해 처음으로 새로운 스타일의 웹에 대한 정의가 필요함이 제기 • O’Reilly Web 2. 0 Conferences (2004 & 2005) • Web 2. 0? – Detailed desc. : What Is Web 2. 0? (From Tim O’Reilly’s article) – Compact desc. : Web 2. 0 is the network as platform, spanning all connected devices; Web 2. 0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation, " and going beyond the page metaphor of Web 1. 0 to deliver rich user experiences. -4 -

Seven Principles of Web 2. 0 • Seven Principles (from article “What is Web 2. 0? ”) 1. The Web as Platform 2. Harnessing Collective Intelligence 3. Data is the Next Intel Inside 4. End of the Software Release Cycle 5. Lightweight Programming Models 6. Software Above the Level of a Single Device 7. Rich User Experiences • Additional Principles – Remixing Data and Services : Mashup, … – Relation-Oriented – The Long Tail – Bi-directional interaction -5 -

A Bird’s Eye View Contents tagging Providers mashup (web services, RSS) Data is The next Intel Inside Remixing Data and Services Collective Intelligence (User-Created Contents) Users social network Web as Platform -6 -

Summary Contents tagging Providers mashup (web services, RSS) Users social network Web as Platform -7 -

Other Analyses : Web 2. 0 Meme Map -8 -

Other Analyses : Web 1. 0 vs. Web 2. 0 Web 1. 0 Web 2. 0 Double. Click --> Google Ad. Sense Ofoto --> Flickr Akamai --> Bit. Torrent mp 3. com --> Napster Britannica Online --> Wikipedia personal websites --> blogging evite --> upcoming. org and EVDB domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikis directories (taxonomy) --> tagging ("folksonomy") stickiness --> syndication -9 -

예 (2/2) - Ecast의 예 미국의 브로드밴드 쥬크박스인 Ecast에서 한달에 적어도 한번 이상 플레이 되는 곡은 99% 다. - top 10. 000개의 곡 모두에 대해 수요가 있음 - 곡의 20%뿐 아니라, top 10, 000곡 모두에 대해 수요가 있으며 따라서 모든 곡이 수익을 가져옴 ü The first is we forget that the 20 percent rule in the entertainment industry is about hits, not sales of any sort. ü The second reason for the wrong answer is that the industry has a poor sense of what people want. - 15 -

세가지 규칙 (3/3) 3. Help me find it : 원하는 것을 찾을 수 있게 하라 hits still matter in attracting consumers in the first place. Use recommendations to drive demand down the Long Tail. - 소비자 행동패턴 분석을 통한 추천, 가이드를 통한 개인 맞춤정보 제공 예 : Rhapsody, 브리트니 스피어스에서 Selecter 까지 - 19 -

Anatomy of The Long Tail - 20 -