You Spoke We Listened Pella provides contractors the

You Spoke, We Listened Pella provides contractors the most value We know what is important to growing your business

Our Members Get More! Business Bolstering Support

“Get My Name in Front of More Customers”

Strengthen Your Reputation Put our Pella Brand Capabilities to Work for You! • Leveraging the Pella Brand • Premier co-Branded Exposure • Recognized, Trusted & Respected • Exclusive Marketing Support • Homeowner Facing Literature • Co-op Marketing Funding

COOP Pella Contractor Benefits Exclusive Claims for Pella PCC’s! v 57% “extremely likely” to consider contractor where Platinum Logo present v 35% rated contractor quality of work “excellent” where Pella logo present v 29% rated contractor design “excellent” where Pella logo was present more “A tool that will help Pella's top customers grow. For us, it might equate to a nice 7 -10% growth” – Platinum PCC

Strengthen Your Reputation Put our Pella Brand Capabilities to Work for You! • Leveraging the Pella Brand • Exclusive Marketing Support • Professionally Designed • Easy to Create & Personalize • One-Stop Fulfillment • Homeowner Facing Literature • Co-op Marketing Funding

Strengthen Your Reputation Put the Pella Brand Capabilities to Work for You! • Leveraging the Pella Brand • Exclusive Marketing Support • Homeowner Facing Literature • Why a Pella Endorsed Contractor? • Co-op Marketing Funding

Strengthen Your Reputation Put our Pella Brand Capabilities to Work for You! • Leveraging the Pella Brand • Exclusive Marketing Support • Homeowner Facing Literature • Co-op Marketing Funding • Loyalty Pays off

COOP Pella Contractor Benefits Platinum & Certified Contractor Benefits: • COOP on Prior Year Program Qualified Spend Pella Fiscal December 1 st – November 30 th 50% of Ad Buys up to full fund amount “This new program has a lot more value than the prior program ever had, impressive! ”– Pella Certified Contractor

“Help me find and win more jobs”

Sales Samples – Win More Jobs! Findings: ü Samples set you apart from the competition ü Homeowner can see/feel so they believe –add credibility and proper expectations ü Easier way to educate Pella superiority against the competition ü More than twice as likely to purchase on the first visit when a sample is shown ü Easy Sales Sample Catalog on PCC Portal to Request Options

Drive More Sales Putting Tools and Programs to Work to Find and Close More Sales • Enhanced Product Portfolios • Lead-Gen Sources • World-Class Sales Support • Most Competitive Consumer Financing Options

Drive More Sales Putting Tools and Programs to Work to Find and Close More Sales • Enhanced Product Portfolios • New Hand Samples • Lead-Gen Sources • World-Class Sales Support • Most Competitive Consumer Financing Options

Drive More Sales Putting Tools and Programs to Work to Find and Close More Sales • Enhanced Product Portfolios • Lead-Gen Sources • World-Class Sales Support • Most Competitive Consumer Financing Options The support we get from Home. Advisor with the Pella Program is differentiated! – Extensive PCC Home. Advisor User Platinum Benefits: • Free Membership • Free Directory Page • Coop For Leads • 10% Lead Rebate • Pella W&D Segment Owner Certified Benefits: • Reduced (50%) Membership • Free Directory Page • Coop For Leads • 10% Lead Rebate • Pella W&D Segment Owner BAM Benefits: • 10% Lead Rebate • Pella W&D Segment Owner • National Account Support

Drive More Sales Putting Tools and Programs to Work to Find and Close More Sales • Enhanced Product Portfolios • Lead-Gen Sources • Digital Quotes – PQM • Simplified Price Books • Most Competitive Consumer Financing Options “Pella is really upping their game where it comes to supporting their certified contractors” – Pella Certified Contractor

Providing Personalized Support • Enhanced Product Portfolios • Lead-Gen Sources • World-Class Sales Support • Most Competitive Consumer Financing Options ü Dedicated Contact Response within 4 business hours ü Communicated action plans Within 24 business hours ü Annual Install Inspection ü Onsite Service Response

Generate Sales– Green. Sky Financing Exclusive Pella Contractor Benefits • Enhanced Product Portfolios • Lead-Gen Sources • World-Class Sales Support • Most Competitive Consumer Financing Options Platinum & Certified Benefits: • Exclusive Pella Contractor Rates • National Account Support • Training & Support BAM Benefits: • Standard Green. Sky Rates • National Account Support • Training & Support

Homeowner Financing Green. Sky Financing ü Can be used on entire Project ü Appealing to consumers of all types • Broader Range Plans: ü 0% to Low APR’s ü Terms Up To 12 Years ü No Interest & No Payments ü Up To $55 K Lines Of Credit ü Fast & Paperless Mobile App ü Exclusive Pella Rates “I am in a house. Wife and husband talking about a vinyl Patio door. Conversation drifts to front door wish list. Bottom line. Went from a $2800 patio door to a $16, 800 Patio door and front entrance re-design and rebuild. Thank you Pella and Greensky!” Platinum Certified Contractor

“Provide Training that sets my team apart”

Gain The Edge Leverage Pella Support to Productivity • Product and Install Training • The Right Products For You • Pella Best Practice Install “I’m getting 3 calls a week now, it couldn’t be better! Larger jobs with high close rates!!” – Pella Platinum

Gain The Edge Leverage Pella Support to Productivity • Workshops to Help Contractors Grow and Save Money • Sales and Marketing Education Workshops SAVE ME MONEY

An invitation to a new level of support Applying our Retail Expertise In-Home Sales is our Unique Strength • We can Help You… • Find More Business • Sell More Jobs • Save More Money • Build Your Brand “WORTH THE TIME! I’ve been in Sales Leadership for 20+ years and still picked up many good things. ” - Pella Certified Contractor

Contractor Program Online Access Single Sign-on Home

Contractor Program Portal Online Program Access ADVERTISING & MARKETING • Home. Advisor Landing Site & Exclusive Discounts • Marketing on Demand Templates • Pella Image Assets (Beauty Shots) • Pella Brand Guide • Contractor Logo Wear

Contractor Program Portal Online Program Access FUNDS MANAGEMENT COOP Marketing & Management • Approved COOP Use Options • Submit Pre-Approved Claims • Rebate Visibility & Management

Contractor Program Portal Online Program Access Program Agreement • Program Agreement • Paper or Electronic • Application Complete via email

Contractor Program Portal Online Program Access SALES SUPPORT • Sales Tool Catalog & Brochures • Green. Sky Landing Site & Exclusive Discounts • PQM

Contractor Program Portal Online Program Access EDUCATION • Certification Training • Water Management • Sealant Best Practices • Install Training • Product Knowledge

Contractor Program Portal Online Program Access HELP • Getting Started • FAQ • Site Support MESSAGE CENTER • Important, Personalized Notifications • Coop Claims Updates & Activity

Exclusive Benefits Waiting for You!