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www. Food. Logi. Q. com North Carolina Fresh Produce Safety Task Force February 10 th, 2009 gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 1

Meeting Objectives § Present a case study of an industry led national traceability initiative in the livestock industry highlighting lessons learned and best practices that may be applicable to the produce traceability initiative § Share what we are doing around the statewide traceability initiative in North Carolina § Showcase our recommendation and solution for a cost effective solution to practically implement the produce traceability guidelines focused on small growers gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 2

Topics for Discussion § Canadian Livestock Traceability Case Study § Produce Traceability Solution § Summary & Next Steps § About Food. Logi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 3

The Canadian Livestock Traceability System (CLTS) § Pro-active initiative by Canadian cattle industry § Successful industry/government partnership § Phased in implementation – 10 years § Industry Sustainable § National Standards § 99% program compliance § Invaluable assistance during BSE Investigations § Multi-species § Value-Added services § WLIC/USDA gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 4

Value Chain System Industry Associations Universities/Research Independent VA systems Value Chain System eb W Site Direct System Access (optional) Accounts - Primary - External - Administrator Syst ess em I Acc Premises ID GIS Mapping Web Service Interface Mandatory Data CLTS nterf a ces Processors Retailers Restaurants Consumers Direct System Access (optional) Age Verification Group/Lot & & Value Added Events Individual Animal ID Movement & Traceback Cattle, Bison, Pork, Poultry, Sheep gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. Audit, Certificates & Zoning 5

Critical Success Factors for Value. Chain Traceability § Willingness to share information (defined information sharing protocol) § Partner with existing, successful entities, using established programs and technology § Work at the speed of commerce § Participation and closed private data loop between all livestock sectors § Value to entire chain, beginning with producers § Maximize benefits from existing system § Automate only where it lowers cost or adds value gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 6

Canadian Cattleman’s Identification Agency The Canadian Cattle Identification Agency is an industry initiated and established trace back system designed for the containment and eradication of animal disease. Client Name: Canadian Cattleman’s Identification Agency (CCIA) Solution Description: Livestock Traceability Region: Canada Vertical: Association The Canadian Cattle Identification Agency is an industry initiated and established trace back system designed for the containment and eradication of animal disease. Established in 1998, CCIA has developed the only mandatory national traceability program for the cattle industry and works with the Canadian Food Inspection Agency to insure the food safety of the Canadian cattle industry. Largest private livestock traceability system in the world. Owned and managed by the CCIA Traceability is based on three pillars: 1) Premises ID, 2) Animal & Product ID and, 3) Animal & Product Movement tracking. Handheld readers and web services for farmers RFID Ear Tag § World Leader since 1998 § >99% Compliance § Enabled BSE traceback & industry recovery in 2003 § 90, 000+ Producers § 320 million transactions (5 million per month) § Traceability of exported product (i. e. COOL) § Successful partnership across association and government bodies § Links to Packers (i. e. Cargill for age verification) Next Phase : • Canadian Cattlemen’s Association and Canadian Beef Breeds Association Value Chain Initiatives Food. Logi. Q. com | 1007 Slater Road, Suite 400, Durham, NC 27703 | P: 866. 492. 4468 | 401 9 th Avenue, Calgary AB T 2 P 3 C 5 | P: 403. 355. 3150

Topics for Discussion § Canadian Livestock Traceability Case Study § Produce Traceability Solution § Summary & Next Steps § About Food. Logi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 8

Produce Traceability Initiative Q 1 2009 Q 3 2010 • Obtain Company Prefix for growers, packers and repackers. • Assign GTIN Numbers according to GTIN assignment strategy from associations • Provide GTIN Info to Buyers for use in scanning and retail POS systems • Encode lot code info in a barcode and in human readable format on cases 2011 • Read & Store Info on Inbound cases 2012 • Read & Store Info on Outbound Cases § Unique identification of products (cases) from the farm (first packer) § If product is repacked, linkage of incoming case code to new outgoing code § Capturing and storing of data by every receiver all along the supply chain § Final tracking outbound from DC to retail store, restaurant gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 9

Identify farm of origin, assign GTIN, track farm to ECO • Data collection for item level label printing - grower, GTIN, product, harvest, field code, etc. • Geo code based • Linked to Google Maps for ease of traceback and recall Includes info onis prohibited 3 rd party audits, self-audits, label testing for pesticides and gi. Q Confidential & Proprietary. Reproduction by • any method or unauthorized circulation without prior approval. Copyright © 2008. All rights reserved. 10

Pre-print labels for small growers Data Collection and Ordering Item Labels Label Printing Item Labels Linked to Case Labels gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 11

Case Level Traceability Example Farm and Product information available in ERP system for each supplying farm. PD 417 style 2 D barcode contains Farm ID, Product ID, and Unique Serial Number that can be entered on ECO or Food. Logi. Q website to trace product origin. Optional: GS 1 -128 Barcode contains GTIN number for Produce Traceability Initiative gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 12

Item Level Traceability – PLU Sticker PLU Number for manual entry at checkout GS 1 Databar for scanning at retail checkout – links to ECO GTIN gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 13

Item Level Traceability – Clamshell Label PLU Number for manual entry at checkout Food. Logi. Q Farm Code for text message or web based information GS 1 Databar for scanning at retail checkout – links to ECO GTIN gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 14

Item Level Traceability - Data. Bar § All labels will be pre-printed for contract growers § The Label will have: • A Data. Bar that ties to the case GTIN • Printed PLU • Internal “Field Code” for text messaging or web access unique based on defined granularity (i. e. grower, field, production lot) § Association at printing versus in the field • GLN (GS 1 packing location code) • Product • Harvest date range • Grower/field/block § Web interface to printing company to order labels for field or packing house x weeks in advance of harvest gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 15

Traceability Expertise… gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 16

Traceability Expertise… gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 17

Topics for Discussion § Canadian Livestock Traceability Case Study § Produce Traceability Solution § Summary & Next Steps § About Food. Logi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 18

Traceability Lessons Learned § Importance that it is an industry led initiative § Key is continual investment – it cannot be a static one time investment through grant money – programs must be sustainable § It must drive value to growers and the industry • For growers they should be able to gain access to new markets or new customers (especially for differentiated producers) § Solutions must be consumer oriented • Where consumers can gain access to more information about products – this is appealing to manufacturers and retailers (not just country of origin but production practices, recipes, promotional information) § There needs to be a catalyst organization that drives the initiative gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 19

Topics for Discussion § Canadian Livestock Traceability Case Study § Produce Traceability Solution § Summary & Next Steps § About Food. Logi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 20

Who We Are - Food. Logi. Q Fast Facts § Leading On Demand Food Safety Software provider of food Quality, Safety & Defense best practices and systems. • Web-based software tools sized appropriately for small and large organizations • Traceability, audit and lab testing, product labeling, local/sustainable initiatives and quality management systems (GFSI and ISO 22000 standards based). § Ten years of deep industry experience. Food. Logi. Q is the only software provider managing a national RFID traceability system in North America. § Clients include large and small growers, grower associations, food manufacturers, grocers and restaurants • International Clients: Canadian Cattle Identification Agency, Wisconsin Livestock Identification Consortium, Seneca Foods, Aramark, EU Center of Excellence, UNC Chapel Hill • Local: NC Choices, May’s Meats and Eastern Carolina Organics “The goods news for the industry is that over 40% of companies surveyed plan to spend at least $20 M dollars in 2008 to improve the traceability of products across the links of their supply chains…. For companies seeking cross – enterprise traceability and food safety solutions consider products from Food. Logi. Q…” gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 21

Customers and Solutions Food. Logi. Q Software Sample Clients Value Chain Management o On. Demand Traceability o Audit and Lab Testing o Quality Management System Clarkston Consulting Centers of Excellence o o o Strategy Development and Execution Process Design and Development Quality and Regulatory Management Integration Technologies Training and Change Management Emerging Technologies (RFID, UCCNet) Business Solutions o o o Enterprise Resource Planning Integration of Demand-Supply Trade Promotion Optimization Innovation/Product Lifecycle Management Business Analytics/Segmentation 22 Insights Consumer and Customer gi. Q Confidential & Proprietary. Reproduction by any method or unauthorized circulation is prohibited without prior approval. Copyright © 2008. All rights reserved. 22