Wireless Service Project at Qualcomm Stadium Haruhisa Kamiyama

Wireless Service Project at Qualcomm Stadium Haruhisa Kamiyama July 14, 2004 GBA 573 IT Project Management 7/14/2004 Haruhisa Kamiyama

Introduction n Qualcomm Stadium ¨ Profile n built in 1967 n owned and operated by the City of San Diego n the naming rights obtained in 1997 until 2017 n used by Chargers and Aztec for football n Under renovation ¨ ¨ seat arrangement will become for football trolley extension ¨ Problems n Padres has gone to Petco Park n Chargers may leave after 2008 7/14/2004 Haruhisa Kamiyama 2

Project Analysis n Problem Statement ¨ ¨ Qualcomm Stadium is facing the biggest problem after Padres has gone. need to implement new service to patrons. n n n revisit the stadium get new customers Project Objectives ¨ Providing the system that allows patrons to do: n n n ¨ 7/14/2004 Instant messaging to other patrons Online Voting Snack bar ordering Access to statistics regarding other athletic events Ability to view instant replays Increasing attractiveness to get Chargers stay in Qualcomm Stadium Haruhisa Kamiyama 3

Project Scope n Project Justification ¨ n This service will provide new stadium experience to patrons Product Characteristics Hard-wired consoles are to be installed on only Club and Press seats (about 10, 000) for free ¨ Other patrons can use their own PDAs or PCs with wireless access or rental PDA will be provided with charge ¨ n Project Deliverables ¨ ¨ ¨ 7/14/2004 Consoles that are installed on designated seat. Servers Software Web Contents Manuals (store users guide, patrons users guide, administration guide) Haruhisa Kamiyama 4

Cost Analysis n Revenue ¨ ¨ n Setup Cost ¨ ¨ n Increase sales of season ticket (2, 000 x $1000) Increase number of guests (3, 000 x $50) Increase sales of food service (10, 000 x $5) PDA rental (700/game x 10 games x $5) Consoles (10, 500 x $900) PDA (1, 000 x $700) Servers ($300, 000) Software ($1, 000) Maintenance Cost ¨ ¨ 7/14/2004 Upgrade web contents ($300, 000/year) Hardware maintenance (5% of purchasing price) Haruhisa Kamiyama 5

ROI Analysis Your company Project Assumptions What are the setup costs for your project? $11, 450, 000 What are the annual maintenance costs? $822, 500 What are the annual benefits? $4, 035, 000 Enter your discount factor* 3% Timeframe for calculating return (in years)** 3 Year 1 net benefits $3, 212, 500 Year 2 net benefits $3, 212, 500 Year 3 net benefits $3, 212, 500 The Return Cumulative Example Your company 7/14/2004 Haruhisa Kamiyama Discounted 150% 124% 84% 79% 6

Breakeven Analysis 7/14/2004 Haruhisa Kamiyama 7

Measures of success Increasing sales of season tickets by 5% n Increasing sales of food and drink service by 5% n 10% of patrons use this system n Chargers stays in Qualcomm Stadium after 2008 n 7/14/2004 Haruhisa Kamiyama 8

Feasibility n Technical ¨ Only n Economic ¨ Cost n use existing technologies will pay with in four years Operational ¨ Many people can use computer and the Internet. ¨ Staffs use computerized system day-to-day-basis 7/14/2004 Haruhisa Kamiyama 9

probability x benefit Risk analysis with free console increase revenue 70% x -$1. 8 M -$4. 7 M don’t increase revenue 30% x -$11. 5 M increase revenue 50% x $1. 1 M without free console New Wireless Service don’t increase revenue 40% x $2. 7 M Chargers leave Qualcomm 10% don’t increase revenue No 7/14/2004 Total Risk -$0. 7 M or Chargers go 10% x $0 decrease revenue 70% x -$3 M -$2. 1 M or Chargers go Chargers leave Qualcomm 20% 10 Haruhisa Kamiyama

Tasks and Schedule 7/14/2004 Haruhisa Kamiyama 11

Final Analysis/Method of Evaluation n Final analysis ¨ Implementation cost is high ¨ But we must get Chargers stay in Qualcomm Stadium n Method of Evaluation ¨ Increasing patrons ¨ High usage of the system ¨ Increase sales of food services. 7/14/2004 Haruhisa Kamiyama 12