WHERE IS SIMPLI FI HEADED IN 2017 Paul

WHERE IS SIMPLI. FI HEADED IN 2017 Paul Harrison – Chief Technology Officer

FOUR PRODUCT PILLARS FOR 2017 AUTOMATE ANALYSIS INTEGRATE PROGRAMMATIC Campaign Group Budgeting Improved UI Navigation Campaign Expansion Bulk Campaign Updates Bulk Campaign Creation Sweep O&O via API Org-Level Bulk Updates Audience Builder Campaign Estimations Campaign Group Management Org-Level Margin Management Org-Level White/Blacklists Retail Dynamic Creative Self-Serve API Features Quick. Start Campaigns (Google API) Data Visualizations (Embedded) Ad Hoc Reporting Attribution Analysis (ROI) Cross Device Conversions Audience Profiles/Insights Domain Quality User Quality Contextualization via NLP Unified Reporting Ad Fencing Geo Fencing Usability Geo Fencing Lift Reports JS Ad Tag TV Programmatic (OTT) DMP In-App Data Native Insertion Order Billboard Viewability (MOAT, IAS, etc. ) Fraud (MOAT, IAS, etc. ) Ad Servers (DFP, DFA, etc. ) Cross Device Safari Native Ads MRAID 2. 0/3. 0 Creative Templating On-Target

AUTOMATE DYNAMIC CREATIVE • Currently offer fixed feeds; Testing • • dynamic automated feeds for automotive Able to ingest feeds through API or FTP Support for retails feeds coming in 2017 ORGANIZATION-LEVEL SETTINGS • • Options for setting defaults across an organization Includes improved ad ops settings, margin management, and centralized black/white listing CAMPAIGN EXPANSION • Keyword recommendations and look-a-likes GROUP BUDGETING • Campaign Groups (Ad Groups) • Shared budgets for groups of campaigns

ANALYTICS AND ATTRIBUTION ANALYTICS ATTRIBUTION New Reporting Center Cross Device • Ad-hoc reports & visualizations, scheduling, sharing of reports, and executive and operational dashboards User Profiles • Explore demographics for a campaign • Basic reporting with complex offering to follow Mobile, Geo-Fence, and Cross Tactical Attribution Tracking • Greatly expanded reporting metrics (incremental visit lift, conversion zones across tactics, etc) Estimations • Estimating a campaign’s potential for delivery Frequency Counting of Unique Users by Date/Time • Enhanced conversion reporting

INTEGRATION AND WORKFLOW MRAID 2. 0/3. 0 SUPPORT ONTARGET Expanded rich media support for mobile devices Contracting On. Target to create templates for various industry verticals 3 rd PARTY VIEWABILITY ORGANIZATION & USER MANAGEMENT OVERHAUL Mobile viewability measurement Better UI interface for organization and user permission management

PROGRAMMTIC NATIVE • Initial rollout with significant growth • • through 2017 Significant performance Competitive CPMs Google projecting 63% of all ads to be native by 2020 Initially integrated with Google; Will grow inventory through additional integrations as client demand grows DIGITAL BILLBOARDS • 420 billboards • Actively testing performance • and demand May expand into new inventory sources PROGRAMMATIC TV • Internal test campaign on initial programmatic • TV inventory Adding support for new inventory; Monitoring growth to determine future productization

2017 KEY AREAS PRODUCTS • Reporting & Analytics • Audience Insights • Campaign Estimations • Campaign Look-a-likes • Margin Management • Group Budgets • Cross Device Enhancements • Mobile, Geofence, And Cross Tactical • • Attribution Dynamic Creative Support And Growth ( Auto & Retail Feeds) Geo Conversion Reporting Auto And Retail Dynamic Ad Support Tag Management Confluence (In-app Documentation) Native Ads Digital Billboard Ads INTERNAL RELEASES • Security Model • Move Crawler Off Of Bidder • Geo Conversion Upgrade • User & Organization Management Ui Overhaul ENGINEERING • Vertica Single Copy Etl • Matching Generator Optimizations • Crawler Enhancements • New Database Schema • Dynamic Scaling Of Bidders • Hadoop Expansion • Vertica Cluster Expansion

REPORTING AND ANALYTICS (EMBED PREVIEW)

NATIVE AD EXAMPLES

DIGITAL BILLBOARD EXAMPLE

MARGIN MANAGEMENT PREVIEW

TAG MANAGEMENT SCREENSHOT

THANK YOU