value your offer core offer What is your

value your offer core offer What is your core service? What problem does it solve? Who are you solving this problem for? values What are your core values? What are the core values of your ideal customer? 1

value your offer results How much MONEY does your offering MAKE for your customer? learn? How much MONEY does your offering SAVE your customer? your give? How much TIME does your offering SAVE your customer? 2

value your offer results (cont. ) What FRUSTRATION does your offering RELIEVE for your customer? learn? How does your customer feel BEFORE and AFTER using your offer? your give? Compare and contrast one lower priced option and one higher priced option relative to your core offering. 3

value your offer your value boosters What unique skills or approach do you have? learn? What experiences do you have? follow up? What case studies, testimonials or success stories do you have to share? conversion? 4

value your offer your value boosters (cont. ) How does your purpose align with the mission of your customer? learn? follow up? How is your solution a “no brainer” in terms of price, ease of use and effectiveness? conversion? 5

value your offer your hourly rate How much money do you need to make hourly to live your Ideal lifestyle? learn? What are comparable marketplace hourly rates for the service you are offering or the product you want to sell? follow up? What investments are you making in yourself, like attending conferences, taking courses, doing research, professional development etc. , to boost your confidence to raise your hourly rate? conversion? 6

value your offer before you price (check at least 1) Previous experience or skills to deliver your product or service learn? Conducted interviews and MVP testing with at least 25 potential clients Created 3 case studies or success stories follow up? with potential customers scenarios to price immediately Turning employment skill into a freelance or consulting opportunity conversion? Customer-funded product/service Event, workshop, webinar or training 7

value your offer initial offer price 8

value your offer increase your rate triggers Add 20% to your initial rate. learn? After your first 10 clients/customers. follow After up? your first 6 months, then annually. Each time you refine and focus your niche. Each time you start a new revenue stream. conversion? Each time you invest in yourself and your business. 9