TTM Taiwan Thailand Myanmar Team Members Sally Amy

TTM Taiwan Thailand Myanmar Team Members: Sally / Amy / Vincy / Shelly / Ken

OUTLINE �Introduction - History of Fast food - Culture factors �Question 1 �Question 2 �Q & A

Do you want Pickled Beets with that? �What is the Pickled Beets ? �Why the title goes like that… �Let’s take fast food as the example. . .

Fast Food � Definition : The result of an evolutionary process in our eating habits. � Early centuries… - Human go hunting - The discovery of sault As times and centuries went on human beings become specialized. - Outdoor market

Fast Food Pops Out �Entrance of workforce for women �Dinners Cafeterias �Fulfilling the society needs �“Fast food became more efficient” as human can “Eat on the run”.

History of Fast food �Carl Kascher, 1944 �Ten years later. . Mc. Donald’s brothers came into the scene. Richard and Maurice

Mc. Donald’s effect �Locations in 121 countries. � 30000 Mc. Donald’s restaurant. �The food you can order in Mc. Donald will be different as you live in different country. By: Culture Weather Environment Perception

Cultural Factors in Fast Food Industry

http: //www. youtube. com/watch? v=_UKLncv. G x. Q 8

The Invention of Local Food in Mac’s Manu - 1990 s, Macdonald came outside the United States In 1993, a new region was added to the empire when the first Mc. Donald's in the Middle East opened in Tel Aviv, Israel - Increasing percentages of company’s revenue and income from outside the United States

Example of local food in Macdonald's Manu South Korean Mc. Donald's Bulgogi burger Taiwan Shrimp Burger with a rice bun and Corn Soup in Taipei

Example of local food in Macdonald's menu New Zealand India Germany Chicken Maharaja Mac Kiwiburger Hamburger Royal TS (quarterpounder with tomatoes, lettuce and a white sauce)

Q 1 What effects do cultural differences have on the design of fast food offerings in this reading?

Culture �Religious Belief �Sense of Flavor �Symbol �Education �Personal Value �History �Environment ● ● ●

Religious Belief -India -Israel

Sense of Flavor -South Korea -Japan

Symbol -New Zealand

Q 2： What functions in the organization are impacted by the differences in product offerings among different countries?

R&D and Production �Sop(Standard Operating Procedure) : A little difference among each country �(Use Mcdonalds’ product as the example) General Production in Every Country French fries、Big Mac、 Co. Ca Cola Different countries ; different products Taiwan、Singapore Rice hamburger India Mc Curry Pan Germany Beer

Marketing

Human Resource Human culture The principal of home country human lifestyle Glo-cal view

Finance �User local money to buy local ingredient, so exchange rate is very important. Each year you spend 100$ buying local food year Exchange rate ($：NT $) NT$ Local ingredient Quantity price 2012 1: 30 3000 10 300 2013 1: 28 2800 10 280

Q&A Any questions please feel free to ask…