THE ATELIER GROUP IS A FULLSERVICE MARKETING AND














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THE ATELIER GROUP IS A FULL-SERVICE MARKETING AND SALES REPRESENTATION FIRM specializing in servicing luxury hotels and resorts throughout the United States, the Caribbean, Mexico, Europe, India, Russia, South and Latin America, Turkey and Morocco.

G OUR STYLE Through creative marketing solutions, we identify all areas of revenue generation enhancement, positioning or market share and ultimately to improve bottom line performance. We provide information and recommendations on every aspect including but not limited to competitive analysis and research, pricing, positioning, key accounts in the market and marketing sales strategies. Atelier Group embraces the latest technology in the hospitality industry and supports the highest levels of accountability. The current business climate is likely one of the most challenging ever faced by today’s marketer. While technology allowed us to reach our customers with much greater speed, we are often faced with struggling occupancies, Rev. PAR, lagging market share and a disappointing GOP. Standard business practices from five years ago do not produce the same results today. We solve lagging performance issues through creative solutions, up-to-theminute technological applications, a global reach through partner and vendor relationships and effective strategic application.

G I N T E G R A TED M A R K E T I N G SE RVICES KEY COMPONENTS • Pre-opening Development Strategy • Sales and Marketing Assessments • Electronic Marketing • Brand Positioning • Database Marketing • Competitive Surveys and Shopping • Collateral creative BRAND PARTNERSHIPS • Website Creative Development • Destination Marketing • Dynamic Packaging, Programming • Strategic Alliances • Viral Marketing Campaigns • Logo/Branding/Naming • Sales Representation With over 15 years experience in luxury travel, our network of prominent travel and luxury brand partners provides our clients the opportunity to develop expanded reach through customized marketing programs. We partner our clients with unique brand marketing opportunities with similar target demographics to create win-win targeted marketing solutions. MARKETING PLANS In addition to developing a strategic marketing plan to support sales and revenue goals, Atelier Group realizes the bandwidth of internal teams often hinders a plan’s success. Our team not only consults on strategies but has years of direct on-property hotel experience in tactical execution. ONLINE MARKETING From website development to SEO/PPC and custom retargeting or display advertising – our team has designed and developed award-winning traditional and mobile online marketing strategies. All, consistently aligned to the brand visual platform and sales objectives. SOCIAL MEDIA Reputation management, crisis communication and proactive engagement are carefully considered in development and execution of a comprehensive social media strategy. Our experienced team can help guide your brand through the social platforms and provide solutions to support sales objectives and create loyal guests. CUSTOMER RELATIONSHIP MANAGEMENT SOLUTIONS (CRM) Our team has developed some of the industry’s most pioneering CRM programs. From PMS interfaces for data management to seasonal newsletters and monthly email campaigns or trigger marketing communications – we customize a strategic program that can increase guest satisfaction, ancillary spend and loyalty.

G Brand Development & Design Services BRAND GUIDE BOOK For any new project we assess the brand visual assets. Our team then reviews detailed SWOT/ demographic analysis to develop a comprehensive guide including branding/positioning language/key attributes. Visual communications standards including color palette/font usage/logo(s) development and usage guidelines, web/email templates, collateral and OSE templates will also be created to ensure consistency in visual brand across channels. DATABASE MANAGEMENT AG will review existing data collection and set up systems to ensure that all future customer information can be analyzed effectively and provide critical marketing data. Communicating to your existing customer base will provide extraordinary results and substantial cost/benefit efficiency. COMPETITIVE SHOPPING Keeping an eye on the competition has never been so important. Atelier Group will analyze group rates, GDS, internet packages and on-property pricing to provide concise reports aiding strategic marketing and revenue management decisions. SALES REPRESENTATION A strategic, focused direct sales effort is a necessary component to the success of any hotel or resort. Our team of professionals will represent your property to key travel agencies, contact meeting planners on your behalf, attend trade shows and assist in setting up sales trips. We provide a detailed month end report and create and maintain an email database for your exclusive use. ELECTRONIC MARKETING • Website Design and Analysis • Search Engine Marketing with Customized Reports • Booking Engine • E-mail Subscription/Database Development • Electronic Advertising • Link Strategy • Effective collection and storage of email addresses (with guest preferences) for electronic marketing • Create and distribute effective email blasts for promotions and develop an electronic newsletter

G G I N A S H A N N O N F O R T Atelier Group, Principal E Ms. Forte is a principal with the Atelier Group consulting for hotel companies launching domestic and offshore hotels and resorts worldwide. The Group specializes in sales and marketing support for luxury developers and hotel companies with a specialty in pre-opening activities and launches. The focus on leisure marketing partnerships includes new emerging media companies, travel blogs, luxury and niche touroperators, entertainment, social, travel and elite consortium memberships. In addition, travel press initiatives and promotional opportunities are pursued to complement project characteristics in social, travel, and multiple media sectors. Ms. Forte’s portfolio includes the opening activities of Rosewood Mayakobá, Riviera Maya, and Mexico (listed in Condé Nast Traveler’s Hot List, May 2008), as well as Amanyara, Turks and Caicos, Amanresorts first offshore resort in the Western Hemisphere. Amanyara has received worldwide media acclaim and service awards since its March 2006 opening. The Group’s launch accolades include Kerzner International’s luxury brand One&Only Resorts. The company currently operates multiple resort properties globally in the Bahamas, Dubai, Maldives, Mauritius, and Mexico. Both One&Only, Ocean Club and One&Only, Palmilla have been consecutively rated #1 in their regions by Condé Nast Traveler and Travel and Leisure. Ms. Forte’s work has been a strong contribution to the development of a global marketing reach for numerous luxury properties in unique locales worldwide. Prior to her current position, Ms. Forte was Vice President of Marketing and Sales for Rockresorts International, where her responsibilities included the planning and execution of sales and marketing plans and budgets for the company and resorts under management. As marketing liaison for the corporate office, Ms. Forte coordinated domestic and international sales efforts, public relations initiatives, and advertising placement worldwide. In addition, her experience includes the opening of world-renowned resorts such as The Lodge at Koele and Manele Bay, which Condé Nast Traveler has ranked #1 and #2 in their region. She was also responsible for marketing and sales support for Little Dix Bay and Caneel Bay, both of which are consistently featured in Condé Nast Traveler’s Top 100 Gold List. Ms. Forte also served as Director of Marketing for Cap Juluca, Anguilla, British West Indies. During this time, Cap Juluca was rated the #1 resort in the world by Condé Nast Traveler, Caribbean Travel and Life, Travel and Leisure, and several other international publications worldwide. Ms. Forte is currently studying at New York University Schack Institute of Real Estate and is pursuing a Certificate in Sustainable Design Construction and Development. Ms. Forte attended American University School of Government and International Studies, Washington,

G E VA B A R A N Client Relations Eva Baran has over 15 years experience in public relations and marketing/sales. Eva serves as client public relations coordinator for high end luxury hotel properties such as Nizuc Resort and Spa, Nantucket Island Resorts, and Royal Mansour. She assists with planning of client sales trips across the country with key travel agents. Eva helps coordinate client cocktail parties and events including venue research, invitation creation and distribution and RSVP management. Other duties include serving as liaison between travel agents and property regarding client inquiries and reservations, agent site inspections and agent familiarization trips and she generates monthly client sales reports and cover sheets. Prior to joining Atelier Group, Baran worked in various New York public relations agencies representing such high profile clients as Atlantis Resort, Presidente Inter-Continental Hotels, e. Bay, Inc. , and Target. She was responsible for all client and media relations and generated significant media placements in both local and national media (trade and consumer press). Media outlets included The Today Show, Fox 5 Morning News, The New York Times, USA Today, Architectural Digest, Travel + Leisure, as well as many others. At agencies such as M. Silver Associates, in New York, and Alice Marshall Public Relations, also in New York, a summary of her responsibilities is as follows: Performed day-to-day account operations of luxury hotel properties such as the Beverly Hills Hotel, The Dorchester, The Park Hyatt Tokyo, and The Mark Hotel. Assisted with hotel management visits – organizing functions and arranging media interviews. Began to develop and maintain relationships with key travel and lifestyle media. Assisted with all media inquiries. Wrote press releases, press kit materials, and internal documents and distributed. Updated and maintained media database. Assisted with writing monthly activity summation and produce press clipping report for distribution to client. Kept abreast of travel industry trends through the media. Acted as liaison between agency and vendors. Baran specializes in strategic public relations in the travel, design, and consumer product arenas. Her experience includes media relations/placement/management, press material/collateral development, and special events. She holds a master of arts in media ecology from New York University and a Bachelor of Arts in communications from Villanova University.

G REBECCA GROSS Public Relations/Writer/Blogger/Niche Travel Specialist Rebecca is a researcher, writer, and historian specializing in design, architecture, decorative arts, photography, and travel. With a background in communications and administration, she is able to provide thorough, informative, engaging and imaginative copy across print and digital media platforms. Her writing style aims to create a balance between technical and formal information with a popular narrative or story. She writes imaginatively, while maintaining accuracy and clarity. Rebecca loves traveling the world and met our team while finishing her Master’s Degree at Parsons /New School For Design, New York City. She contributes content for our blog www. looktrvl. com related to hotel design and location history. Rebecca has a natural wanderlust from growing up in Sydney, Australia. CARO LYN REBECK Travel Industry Relations Carolyn Rebeck has over ten years’ experience in hotel sales and marketing, specializing in luxury travel and travel advisor partnerships. Prior to joining Atelier Group, Carolyn developed and led the first ever leisure travel focused sales team and initiatives for Omni Hotels and Resorts. Her long standing travel industry relationships and insight helped to cultivate a space where Omni, made up of predominantly fourstar hotels, could compete against five-star brands for the same high-end clientele. In addition to introducing Omni to a $20 Million segment of the travel industry, during her time with the company, ten hotels and resorts were ranked among the best of Condé Nast Readers’ Choice Awards, among other prestigious accolades. Before joining Omni Carolyn spent five years with Rosewood Hotels & Resorts, overseeing all travel industry responsibilities for Caneel Bay, considered to be the Caribbean’s most historic and iconic luxury resort. Marketing the Caribbean came naturally to Carolyn after representing The Ritz-Carlton Hotel Company’s Mexico and Caribbean resort collection for three years. At the time, she was the youngest Regional Sales Manager to have held such a large role for the prestigious brand. Carolyn began her career in hospitality with Ritz-Carlton and still credits the company with many of her skills as they relate to hospitality and a love for her profession. Carolyn holds a bachelor of arts in Social Thought and Analysis from Washington University in St. Louis. In addition to traveling she enjoys Crossfit and endurance athletics. Carolyn has

G including 13 marathons and four Olympic distance triathlons, raising over $14, 000 for charity. She finds immense value in the character building traits established in training and competing that parallel hard work and determination in a professional setting. Her ultimate passion is to work with luxury hotels and resorts that feature and promote wellness, combining her professional experience and personal interests. She can be found on Twitter and Instagram under the name Healthy. Hotelier. HE A T H E R W R I G H T West Coast Support Heather has over 15 years of experience in the travel and hospitality business, working for the Grand Del Mar, San Diego; The Beverly Hilton; The Hotel Bel Air; the St. Regis Los Angeles, the Ritz-Carlton Philadelphia, and the Waldorf. Astoria in management positions. Heather holds a Bachelor of Science in Hotel, Restaurant, and Institutional Management from Penn State University. O U R A S S O C I A TES PINA IANNUZZI, Pina has over 13 years experience in Graphic Design and Website development. Prior to consulting at Atelier Group, she worked on campaigns for companies like L’oreal, Capital One, Kraft Foods and United Nations. She has a BA from New York University in Art History and a BFA from Parsons School of Design in Communication Designs. Her recent work included a global Truffle Cosmetic product launch touted by Oprah Magazine, Neiman Marcus and Nordstrom’s. To include highly fashionable boutique retail partners in New York and Los Angeles.

G H O T E L A N D R E S O RT C L I E N T LISTING INTERNATIONAL CARLTON HOTEL BAGLIONI Milan, Italy www. baglionihotels. com carlton. milano@baglionihotels. com 011 +39 02 77077 LUNA HOTEL BAGLIONI Venice, Italy www. baglionihotels. com luna. venezia@baglionihotels. com 011 +39 041 5289840 REGINA HOTEL BAGLIONI Rome, Italy www. baglionihotels. com regina. roma@baglionihotels. com 011 +39 06 421111 RELAIS SANTA CROCE Florence, Italy www. baglionihotels. com santacroce. firenze@baglionihotels. com 011 +39 055 2342230 CALA DEL PORTO Punta Ala (Tuscany), Italy www. baglionihotels. com delporto@relaischateaux. com 011 +39 (0) 564 BAGLIONI 922455 HOTEL London www. baglionihotels. com info. london@baglionihotels. com 011 +44 (0) 2073685700 LE SAINT PAUL Saint-Paul de Vence, France www. baglionihotels. com reservation@lesaintpaul. com 011 +33 (0)493 326525 VILLA GALLICI Aix-en-Provence, France www. baglionihotels. com reservation@lesaintpaul. com 011 +33 (0)4 42 CERULEAN 23 29 23 VILLA Barnes Bay, Anguilla, BWI www. ceruleanvilla. com

G H O T E L A N D R E S O RT C L I E N T LISTING DOMESTIC BERNARDUS LODGE AND SPA - Carmel Valley, California www. bernarduslodge. com |reservations@bernarduslodge. com | 831. 658. 3400 PRIMLAND RESORT AND SPA - Dan, Virginia www. primland. com |reservations@primland. com | 866. 960. 7746 JARED COFFIN HOUSE - Nantucket, Massachusetts www. jaredcoffinhouse. com |800. 248. 2405 or 508. 228. 2400 THE COTTAGE & LOFTS - Nantucket, Massachusetts www. thecottagesnantucket. com |866. 838. 9253 or 508. 325. 1499 WHITE ELEPHANT HOTEL - Nantucket, Massachusetts www. whiteelephanthotel. com |800. 445. 6574 or 508. 228. 2500 WHITE ELEPHANT VILLAGE RESIDENCES - Nantucket, Massachusetts www. whiteelephantvillage. com |508. 228. 1500 THE WAUWINET, RELAIS & CH TEAUX - Nantucket, Massachusetts www. wauwinet. com |800. 426. 8718 or 508. 228. 0145 ESTATES AND VILLAS THE ESTATES AT PUNTA CANA - Punta Cana, Dominican Republic www. theestatesatpuntacana. com | 809. 959. 7325 LALUNA - St. George, Grenada, West Indies www. laluna. com/grenada-villas. php |info@laluna. com | 473. 439. 0001

G SOME OF T H E C O M P A N I E S we’ve had the pleasure of working with in the past Amanyara Turks & Caicos One&Only Reethi Rah The Maldives Cap Juluca Anguilla, British West Indies One&Only Royal Mirage Dubai El Convento Antigua, Guatemala Grand Del Mar San Diego, California Hanbury Manor Hertfordshire, England Le Pavillon des Lettres Paris, France Pavillon de la Reine Paris, France Ojai Valley Inn and Spa Ojai, California Pineapple Beach Club Antigua Rosewood Mayakobá, Riviera Maya Mexico Sanctuary on Camelback Mountain Paradise Valley, Arizona Sereno Beach St. Barthélemy Shore Club Miami, Florida The Lodge at Koele Lanai, Hawaii One&Only Le Saint Géran Mauritius The Lodge at Pico Bonito Honduras One&Only Ocean Club Bahamas The Manele Bay Hotel Lanai, Hawaii One&Only Touessrok Mauritius Top Notch Resort and Spa Stowe, Vermont One&Only Palmilla Mexico Viceroy Resort Anguilla, British West Indies

G SOME OF T H E C O M P A N I E S with which we’ve developed marketing alliances AIRLINES TOURISM BOARDS American Airlines Air France Aero Mexico British Airways Emirates Airlines Jet Blue Southwest Airline Virgin INDUSTRY Atlantic HOTEL Caribbean Hotel Association Mexico Tourism Board New York Convention and Visitors Bureau Miami Convention and Visitors Bureau Morocco Tourism Board Turkey Tourism Board India Tourism Board ENTERTAINMENT AFFILIATIONS AND PARTNERSHIPS Leading Hotels Of The World Preferred Hotels Small Luxury Hotels Design Hotels Destinations Link Hospitality, LLC TRAVEL Spafinder. co m Tablet CONSORTIUM S AND MEDIA COMPANIES Virtuoso Signatu re Fine Hotel and Resorts Healing Hotels of the World CHARITIES Entertainment Industry Foundatio n Sony Music Universal Music Group Paramount Pictures Dream. Works HBO Fox Networks NBC and Affiliates Designated charities: We Are Family Foundation, Nile Rodgers Sumthing Else Music Works, Airline partnership (Jet. Blue. com/We. Care) LUXURY COMPANIES Neiman Marcus Bergdorf Goodman Saks Fifth Avenue Harry Winston Barneys BMW Mercedes Benz Rolls Royce PUBLISHING Sotheby’s Christie’s Condé Nast Traveler Travel & Leisure Cool Hunter Huffington Post Departures Architectural Digest Town & Country Forbes Fortune Bloomber g Niche Publications Modern Luxury Publications New York Magazine Bon Appétit Wall Street Journal New York Times USA Today

G LOOK T R A VEL S T U D I O A travel blog with partner benifts

Please contact us at: G I N A FO RTE ginaforte@ateliergrp. com Toll Free: (877) 637 -5665 Office: (212) 828 -4770 Mobile: (917) 301 -2228 Skype: ateliegrp Facebook: Atelier Group Twitter: @atelier grp www. ateliergrp. com www. looktrvl. com /