Strategic Planning KINE 2380 Why Strategic Planning If
- Slides: 15
Strategic Planning KINE 2380
Why Strategic Planning? “If you don’t know where you are going…. any road will do. ” Peter Drucker
Definitions……. § “Envision the organization’s future and develop the necessary operations to achieve it” Pfieffer § “The process of formulating and implementing decisions about an organization’s future direction. ” Melcher Course Article § “…the futurity of current decisions (chain of cause and effect over time) § “. . . it is a process” (not an event) § “…an attitude or way of life” § “…links short term budget, medium-range initiatives and operating plans”
The Big Picture Today Where you are now. The Path Your Strategic Plan Future Where you want to be.
Values and Philosophy § Strongly held beliefs to guide actions and decisions: § people § business § standards of practice § business values
What is a Mission Who are You ?
The Organization’s External Environment The Environment is the key source of information gathering – it’s critical to making good decisions and creating successful strategic plans. Your Organization Strategy Customers Or Those you Serve Environmental Scanning: Process by which the strategic manager gathers and sorts information about the organization’s environment.
Internal Organization Leadership (quality) Vision Strategy (known, shared) Culture (results so far) Assess (personality) Resources (availability , use) People (skills, mix, ) Work Process (how work gets done)
Creating a VISION…. the word “picture” § Proverbs: “where there is no vision, people perish. ” § Dr. Martin Luther King Jr: : “If you want to move people it has to be toward a vision that is positive for them, that taps important values and gets something they desire. It must be presented in a compelling way that they feel inspired to follow. ”
Situational (Environmental) Analysis (Internal and External) SWOT Analysis Internal External Strength Weakness “exploit” “overcome” Opportunity Threat “take advantage” “minimize”
What do we need to do to succeed? Today Gap Analysis Future Environment Where you are now. Where you want to be.
How do we get There? Today Environment Where you are now. Future Integrated “Functional” Planning Where you want to be. Creating a good the Road Map to success
Functional Areas Needed to Accomplish the Strategic Plan Examples… Communication Marketing and Sales Recruiting People Team Support What “results” must we accomplish in these areas? GOALS
Did we do what we Planned? The Plan The Actions Result (Intention) (Execution) (Outcome)
