What is Sport Management KINE 2380 3 0

What is Sport Management? KINE 2380 3. 0 Introduction to Sport Administration

Today’s Topics: • • • Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Competencies and Career Planning Professional Preparation Future Challenges and Opportunities

Sport Industry- all sport-related products offered to customers Sport Industry Segmentation Sport Performance Participation Sport Production Sport Promotion Products/Influence Promo Tools

A View of the Sport Industry by Setting • • Professional Sport Amateur Sport University Athletics Municipal Recreation Government (Federal and Provincial/Territorial) Private Clubs Social/Charitable Organizations

A View of the Sport Industry by Setting • Sport Marketing/Consulting Firms • • • Corporations Sporting Goods Sport Media Health/Physical Activity-Related Sport Law/Agents Tourism

What makes the sport product unique? • • • Intangible Subjective Inconsistent Perishable Emotional

Sport Organizations are: • • • Goal oriented Deliberately Structured Deliberately Coordinated Exist as a system of individuals and groups Made up of people with special skills

Unique Aspects of Sport Management v Sport Marketing v Sport Enterprise Financing v Sport Industry Career Paths v Sport as a Social Institution

Sport Context

The Old Rules of Employment (Bridges, 1994) Employee: § vertical hierarchy § within a department § job description § moving up the vertical hierarchy

New Rules!!!! Contingent worker Entrepreneur Pensions Project teams Team facilitation Employment length

“If you don’t know where you’re going any road will do. ”

Professional Preparation • • Sport management programs Getting experience professional attitude Business etiquette

Career Planning • Values • Interests • Skills

THE CONFERENCE BOARD OF CANADA EMPLOYABILITY SKILLS 1. Academic Skills: 2. Personal Management Skills: 3. Teamwork

Skills Needed to Succeed in Careers in the 21 st Century • Computer literacy • Flexibility/adaptability • Ability to work with people of different ages, cultures, work styles • Language skills • Personal career planning skills • Global awareness • Oral and written communication skills • Self starter • Self comfort • Strong ethical framework • Environmental scanning skills

The Workplace is The Challenges • Technology • Ethics • Social Responsibility

Future Trends in the Field Health and Fitness Industry: • Family • Niche • Spa • Personal training

Facility Management: • Domes • Golf • Parks Sporting Goods: • Product Diversity • Event management Professional Sport: • Additional franchises

Boom, Bust and Echo By David Foot Boomers born 1947 -66 39 -58 years Busters born 1967 -79 26 -38 years Echoers born 1980 -95 10 -25 years

Foot’s Sport Predictions: • • Hockey: Skiing: Tennis: Golf:

So What Does This Mean For Your Career Interests Team A: Owners of A Resort Team B: Starting a new business in the Toronto area Team C: Marketing Department of the CFL