Strategic Communications Virtual Presentations John Mc Ginnis March

Strategic Communications Virtual Presentations John Mc. Ginnis March 27, 2020

Strategic Communications Increasingly we are called upon to attend virtual meetings and to deliver virtual presentations 2

Strategic Communications But it’s not really utopia is it? https: //www. youtube. com/watch? v=DYu_b. Gb. Zii. Q 3

Strategic Communications Virtual meetings partially undermine our traditional face to face nonverbal communication skills § Title § Track record § Personal brand § Arguments § Benefits § Facts, data, statistics ET H OS Logic/Proof S GO LO Credibility/Trust PATHOS Emotions/Values § Stories § Body language § Charisma © 2007 Mc. Graw-Hill Companies, Inc. , Mc. Graw-Hill/Irwin

Strategic Communications We need to cultivate a new set of skills to retain pathos and engagement § Title § Track record § Personal brand § Arguments § Benefits § Facts, data, statistics ET H OS Logic/Proof S GO LO Credibility/Trust PATHOS Emotions/Values § Stories § Body language § Charisma © 2007 Mc. Graw-Hill Companies, Inc. , Mc. Graw-Hill/Irwin

Strategic Communications Starting with eye contact 6

Strategic Communications Best practices for eye contact in a virtual presentation 1. If you’re going to sit right in front of your computer, then look into the camera not down at the screen 2. Consider standing up and moving back from the computer to simulate the view of a live audience 3. Curate your backdrop [insert true story here] 7

Strategic Communications Best practices for eye contact in a virtual presentation 8

Strategic Communications Best practices for eye contact in a virtual presentation 9

Strategic Communications Use these 5 tips from www. duarte. com to make sure you’re more interesting than their inbox /1 Be Human We usually build trust through body language and eye contact, and this is still true when presenting remotely. Keep your slides simple and clean – they are an extension of you Look directly into the camera, not down at your notes Use photos of people to simulate an audience – put on top of screen in the camera plane 10

Strategic Communications 5 tips from www. duarte. com /2 Keep the Audio Interesting Remember that without a camera, your voice and slides are the only tools you have to connect with your audience. Stand up when speaking, and don’t be afraid to use hand motions. Vary your pitch, speed, and volume. Feature a guest speaker to add variety 11

Strategic Communications 5 tips from www. duarte. com /3 Remove Distractions, For Them and You Most of your attendees will be listening through headphones – every noise you make is noticeable. Remove audio distractions: cell phone, e-mail pop ups, rustling papers Ask a moderator to help wrangle technology and field questions from attendees. Log into the meeting at least 30 minutes early to test the technology 12

Strategic Communications 5 tips from www. duarte. com /4 Lure and Re-lure Your Audience Creating contrast in your message will add suspense and keep your audience engaged. Alternate between today’s problem and tomorrow’s solution – “what is” and “what could be” Use rhetorical questions, polls, breakouts, speed rounds 13

Strategic Communications 5 tips from www. duarte. com /5 Have Fun We spend most of our waking hours working, let the time you spend with your audience be a chance for both of you to relax, smile, and laugh. Use props Hold a contest Plan a S. T. A. R. Moment (Something They’ll Always Remember) The ability to resonate during remote presentations is an important skill as technology continues to change the persuasive communication landscape 14

Strategic Communications And one more about participation /6 If you are on camera or in view, then you are presenting yourself, like it or not Even if you are not the leader, your conduct in a face to face or online meeting will be noticed by others Are you dressed and groomed for the occasion? Are you attentive? Are you taking notes? Are you asking questions? Are you speaking up [appropriately]? Are you courteous? Commerce Secretary Wilbur Ross falls asleep at United Nations during Trump’s speech All of these affect your personal brand so remain mindful, especially when you are at home in your fuzzy slippers 15

Strategic Communications If you want to learn more… 16