STATE OF THE ISRAELI GAMES MARKET ADI HANIN

STATE OF THE ISRAELI GAMES MARKET ADI HANIN BUSINESS DEVELOPMENT MANAGER PLAYTIKA CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Playtika Overview Social Casino global market leader Founded in 2010 5 Games 13 Platforms 1000+ Employees CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Playtika overview 12 Global offices; Head Quarters in Tel Aviv, Israel CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Playtika in numbers $549. 1 5. 7 18. 5 millions Revenues in 2014 DAU MAU $0. 27 DARPU 53% of revenues from mobile CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Global Games Market Overview CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Global games market 2014 -2018 E (BN$) FB Revenues Mobile Revenues 113. 3 BN$ 106. 7 BN$ 99. 2 BN$ 91. 5 BN$ 83. 6 BN$ 40. 4 44. 2 35. 5 30. 1 24. 5 Source: Newzoo 63. 7 66. 3 69. 1 59. 1 61. 4 2015 E 2016 E 2017 E 2018 E CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Mobile games revenues per region, 2015 E North America Europe / CES / EMEA $5. 6 BN $6. 5 BN MOBILE REVENUES 14% MOBILE REVENUES 22% Y/Y Latin America $1. 1 BN MOBILE REVENUES 83% Source: Newzoo Y/Y Asia Pacific $16. 9 BN MOBILE REVENUES 24% Y/Y CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Israeli Games Market Overview

Facts about the Israeli games market Unity 3 D Hardcore, Social Casino, Kids 150+ Mobile game developers TEL AVIV

Size of the Israeli games market $800 M $1 BN $1. 4 BN 2014 2015 E 2016 E

Leaders of the Israeli games market CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Leaders of the Israeli games market Company Founded Genre Main Titles More 2010 Social Casino 2010 Develop and publish Social and Casual games 2012 Casual and Social Casino games Acquired by Stride Gaming for $39. 2 M 2010 Social Casino Acquired by Imperus Technologies for $100 M 2011 Casual Games 2008 Casual Games 2007 Multi-player games 2012 Social Casino Acquired by Scientific Games for $100 M CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Israel as a social casino Capital Total amount of Social Casino M&As is $0. 6 BN Date Target Acquirer May-11 Nov-12 Price $150 M* (Israeli founder) $40 M Feb-14 ~$90 m* Jun-14 $100 M Oct-14 $100 m Jun-15 $7. 5 M Aug-15 $39. 2 M Sep-15 N/A Sep-15 *Eilers Research estimations (Israeli founder) $60 M-$110 M CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

The secret sauce of the Israeli games market CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015

Recap • In 2014 the games industry has generated $83. 6 BN and is expected to grow to $113 BN$ by 2018 with the majority of growth coming from mobile • By 2015 the Israeli games industry will cross $1 BN revenues and by 2016 will reach $ 1. 4 BN • Playtika, Plarium and Tabtale are leading the global games industry in their niches (social casino, hardcore games and kids games) • Israel is the social casino capital of the world, with $0. 6 BN worth of M&As • The secret sauce of the Israeli games industry combines world class technological knowledge, access to capital, physical presence of leading platforms, and top notch service providers

THANKS FOR LISTENING PLAYTIKA IS CONSTANTLY LOOKING FOR OPPORTUNITIES PLEASE CONTACT ME AT ADIH@PLAYTIKA. COM IF YOU HAVE ANY IDEAS FOR US. FOLLOW MY BLOG HTTP: //ADIHANIN. WORDPRESS. COM CASUAL CONNECT TEL AVIV 19 – 21 OCTOBER 2015