Social Networking Gets Social With the Paul Clarke

Social Networking Gets Social With the Paul Clarke Nonprofit Resource Center

What is Web 2. 0? • Tools • Social Movement • Thoughts?

Web 2. 0 is FREE! • Think: Free as, in Kittens! Concept from Meredith Farkas at ALA Chicago’s Life After 2. 0 Panel Image from http: //www. flickr. com/photos/elnegro/185169520/

Questions to Ask First* • • • Who is responsible? Where is our audience? What is our purpose? How much time do we have? How do we know what works? *adopted from Life After Library 2. 0, an American Library Association Panel, Chicago, July 2009, including http: //www. slideshare. net/librarianmer/life-after-20 and http: //www. slideshare. net/hblowers/life-after-20 -1692911

Keep Asking • How does our Social Media work meet our mission? • What needs are we meeting? • What is working? What should we stop doing?

Consider: Who is responsible? • Make social media part of everyone’s job • Your “Techie” Person? – What happens when they leave? Or take vacation? Get angry?

Consider: Where is our audience? • Who is our audience? http: //www. emarketer. com/Article. aspx? R=1007202

How much time do we have? • Devote staff time for 2. 0 work like all other work projects • Learn + implement: edit, create, interact • FREE ≠ EFFORTLESS (OR MAGICAL)

What is our purpose? • • • $$$$$ Friends Advocacy Interaction Messaging Information • Guides strategy, workflow, content

How do we know what works? • What do we measure? • • • Our Goals! Interaction? Feedback? Fans? $?

www. facebook. com/nonprofits

http: //www. nten. org/research/2009 -nonprofitsocial-network-survey-report

http: //philanthropy. com/media/audio /socialgood. htm

Further Facebook for Nonprofits Resources Facebook Nonprofits Guide (handout) Beth’s Blog (topic: Facebook) http: //beth. typepad. com/beths_blog/facebook/ http: //www. nten. org/search/node/facebook

Thank you! Lettie Haver, Librarian Paul Clarke Nonprofit Resource Center www. pcnrc. wordpress. com nrc@acpl. info