Poshan Maah Activity Calendar Implementation Resources Ministry of

#Poshan. Maah Activity Calendar & Implementation

Resources Ministry of Platform Numbers HFW ANM & ASHA 11, 000 WCD AWW, LS & SBPs 13, 000 RD (DAY-NRLM) SHGs 45, 000 HRD Teachers National Youth Corps Volunteers YA&S Bharat Scouts and Guides NSS (Student volunteers) 56, 95, 800 32, 000 Defence National Cadet Corps 13, 000 A&FW National Cooperatives Development Corporation 6, 10, 020 DW&S Swachhagrahis 4, 000 Total 8, 69, 000 12, 000 1. 9 Crore #Ex-Servicemen

The Jan Andolan Chakra DAY NRLMSelf Help Groups 45, 000 Teachers 8, 69, 000 AWW, ASHA, ANM, LS Swasth Bharat Prarek 24, 45, 000 2. 3 Cr 0. 87 Cr 4. 9 Cr NYKS, NSS, NCC, Scouts & Guides 1, 02, 07, 000 2. 0 Cr 0. 6 Cr 0. 4 Cr Cooperatives 6, 10, 000 Swachhagrahis 4, 000 11 Crore Reach

Activity Calendar Week 1 Week 2 • Orientation workshop National • Mann Ki Baat • Press Release/Press Conference W&CD Brand • National Seminar Poshan Week 4 on State • Nomination Ambassador District • Poshan Seminar & Press Brief Block CAP Meeting • Poshan Mela • Participate in Gram Sabha & • ECCE Day - Prabhat Pheri Children to Dress • VHSND - Weighing of Children < up as Fruits & 6 Years Vegetables • CBE Village of Week 3 • Public Event (Local Leader) • CAP Meeting • Poshan Mela *Weighing of all Children < 6 years to be ensured • EC Meeting • Talk show on regional DD Channel • Participate in Gram Sabha & Prabhat Pheri

Activity Calendar H&FW Week 3 Week 4 • Launch of ASHA Training on HYBC. National • Workshop on Anemia Mukt Bharat Anemia Screening Camps for Pregnant Women & Children with Counselling & Treatment at AIIMS at National at Regional Level State One Day Workshop on MAA District *Poshan Mela Block Village Week 1 Participation in VHSND Week 2 *Poshan Mela Participation in ECCE Day Participation in CBE *ANM/ASHA to ensure 100% house visits for counselling RD Village DAY-NRLM Weekly Meetings

Activity Calendar DW&S Do. E PR Week 1 Week 2 Week 3 Week 4 • Swachhta Pakhwada • 15% of Annual Target of provision of water in Toilets to be achieved in September • 10% of Anganwadis not having drinking water to be provisioned with water supply • Video Film on Nutrition/Poshan to be shown in all Schools • Identification of Schools with no wash facilities (washbasin) & provide washbasin in 10% of these Schools • Recipe Booklet for Eat Healthy • Awareness Campaign for Adolescent Girls • Meeting of School Management Committee Village Gram Sabha (15 th August). Prabhat Pheri Gram Sabha (2 nd October). Prabhat Pheri

Activity Calendar State District AYUSH I&B Block Week 1 Week 2 Week 3 Week 4 Health and Nutrition camp be organized in the state government AYUSH Hospitals/ Health & Nutrition camp and dispensaries/ teaching hospitals/ Research Poshan Diwas Councils and National Institutes under Ministry of AYUSH to have more coverage from the said programme. Community Radio Programmes

Activity Calendar TA Week 1 Week 2 Week 3 Week 4 • Seminar-cum • Tribal food mela - • Display of posters / • Publicity of • Review of work Consultation with Tribal Cooperative Banners at prominent success done by the State TW Marketing places stories Government - Visit Departments Development through of Mo. TA officers in National • Tribal Research Federation of India media States. Institutes -exhibition (TRIFED). • Publication of of materials compendium of regarding tribal food activities • Seminar-cum • Tribal food mela • Display of posters / • Special drive for Consultation by State through Tribal Banners in all Tribal measurement complimentary Tribal Welfare Research Institutes / Schools spread the of growth feeding in EMRSs State Departments with Regional TRIFED importance of Hand among tribal and Ashram field level Units. washing children. Schools. functionaries. • Promotion of Installation of • Mapping of • Compilation of Drumsticks by sanitary napkin Anemia activities done plantation in vending machine in among Tribal during month and Eklavya Model all EMRSs. Students in publicity thereof District Residential Schools • Special Gram Sabha EMRSs. (EMRSs) and in association with Ashram Schools. ASHA, ANM workers.

Critical Issues • Social Media Campaigns - #Poshan. Maah – Media Cells of Ministries and States to contribute. • Community Radio – Scripts on themes shared. • End Frame in all visual Content. • Ringtone/Caller Tune. • Recording of Activities – Dashboard. • Mass Media Content across Ministries on Google Drive – https: //drive. google. com/drive/folders/1 q. Cy 95 ASz 6 h. Ffr 25 Tzu_yg. GU 8 Sk. Lzq. GF 5? usp=sharing • Poshan Maah Content on Pen Drive. • Dept. of WCD/Social Welfare to be the nodal agency for Poshan Maah. • Call Centre for Troubleshooting on Dashboard – Toll-free Number 14408.

G o o g l e D r i v e Themes Ministries Platforms Content https: //drive. google. com/drive/folders/1 q. Cy 95 ASz 6 h. Ffr 25 Tzu_yg. GU 8 Sk. Lzq. GF 5? usp=sharing

To Do List at State/UT Level Conduct of State Level Workshop on Poshan Maah 1 Nomination of Brand Ambassadors 2 Plan for Media Campaign – TV/Radio/Print 3 Plan for Community Radio Use 4 Plan for Social Media usage 5 Swasth Bharat Preraks to attend all Workshops and Orientation – to be actively involved with Dashboard 6 Management Entry of Activities/events on the Jan Andolan Dashboard on 7 Daily basis by nominated officials as per the Schedule/Plan 8 Preparation of Activity Plan for Poshan Maah • Weekly plan of Activities across Departments from State to Village Level • Clear Responsibilities for conduct of Activities/Events • Minimum 2 Activities per week across Departments and at State/District/Block & Village level • Earmark Responsibility to upload details of activities at State/District/Block level across Departments including a picture Progress on the following to be logged Separately 9 during the Month of September 2018 • Provision of water in toilets (numbers) • Provision of Drinking Water in AWCs (numbers) • Provision of Washbasin for hand wash in Schools (numbers)

Thank You