Implementation Opening Activity Implementation Considerations Implementation Activity Opening

Implementation • Opening Activity • Implementation Considerations • Implementation Activity

Opening Activity • As a group, you will be given an ordinary daily task. • As a group, brainstorm all of the steps in completing the task. • You must reach consensus as a group regarding the steps and their order. • Place your results on a flipchart.

Before Implementation • Characteristics of Strategies • Complexity, Cost • Organizational Characteristics • Appropriate Staffing • Environment • Community readiness • Communication Issues

Before Implementation The Environment Smithtown, USA Jonestown, USA • Wanted to implement a zero-tolerance policy • Did not have buy-in from city officials, police, or community members • Did not understand community norms around underage drinking • Wanted to implement responsible beverage service (RBS) trainings • Spent 1 year getting buy-in from liquor license holders in the community • Found key leaders to talk about the importance of RBS

Beginning Implementation • Mobilizing support • Training • Balancing fidelity and tailoring to fit local circumstances • Process evaluation

Beginning Implementation Training and Process Evaluation Smithtown, USA Jonestown, USA • Implementing CMCA • No one doing one-on • Considerable time spent one recruitment, member on 1 x 1 recruitment, orientation, or follow-up orientation, and follow-up • Process evaluation found that only a small, that Action Team has non-representative group active participation from 9 is consistently attending out of 12 targeted Action Team meetings community sectors

Maintaining Efforts • • Technical assistance Administrative support Cost-effectiveness over time Evaluation and feedback

Maintaining Efforts Evaluation and Feedback Smithtown, USA • Police Department adopted Maine Model Policy • Evaluation showed no change in enforcement practices • Found that the Policy was never communicated to officers and training was never provided. Jonestown, USA • Provided RBS training for retailers • Evaluation showed no improvement in compliance check ratings • Found that due to high turnover rate, many clerks & servers never took the training

Implementation Activity 1. Review logic model 2. Record key inputs for strategies 3. Write out any questions that need to be addressed

Example of a Community Logic Model Consequence and Consumption Pattern Intervening Variables Social Access: Parents Strategies Communication: Media campaign and or describing the penalties for hosting Enforcement: Enforcing social host liability laws Underage Drinking Retail Access Enforcement: Compliance Checks Education: Merchant Education Knowledge of Health Risks Communication: Social Marketing campaign targeted at youth perception of harm from alcohol Inputs/ Questions Positive and effective relationship with press editor of paper, parent in the coalition What is our relationship with the new police chief? Have we worked with the courts/judges? Who has a relationship with the business community? We haven’t worked with businesses Active peer group trained in social marketing

Sustainability Toolkit Potential Funders

10 Steps to Sustainability 1. Create a shared vision of sustainability 2. Position your effort to increase your sustainability odds 3. Create a plan to work through the process 4. Look at the current picture and pending items 5. Develop criteria to help determine what to continue

10 Steps to Sustainability 6. Decide what to continue and prioritize 7. Create options for maintaining your priority efforts (including funding issues) 8. Develop a sustainability plan 9. Implement your sustainability plan 10. Evaluate your outcomes and revise as needed

Finding Other Funding/ In-Kind Contributions • Determine how to identify potential funders that will support your program’s evaluation needs – Private foundations – Federal government – Businesses/Corporate Contributions • Become familiar with websites that can help you identify and research potential funders

Foundations Two organizations that can help you learn about all aspects of applying for funding from foundations Foundation Center: www. foundationcenter. org Associated Grant Makers: www. agmconnect. org

Federal Government • Grants. gov -Offers search capabilities to all competitive Federal grant opportunities • Ed. gov –Offers all requests for proposals issued by the U. S. Dept. of Education

Business/Corporate Contributions • Think strategically about alignment with potential partners • Build relationship with marketing or public relations staff first • Keep request “short and sweet” • Acknowledge contribution publicly • Be creative considering potential in-kind donations

Wrap Up & Evaluation Next Steps: OSA