Online Lead Managements Services Online Response Team CRM

Online Lead Management’s Services Online Response Team – CRM Sales and Service Internet Lead Management Relationship call campaigns All internet enquiry qualified 30 day follow-up of all enquiries Additional Services Email Marketing Campaigns Internet Sales Manager Google Adwords Campaigns Email Banner Advertising Service retention calls, maturing finance contracts, Sales repurchase intentions, customer satisfaction Additional Services SMS Marketing The most cost effective and immediate method to send a message to your database to generate a response. Additional Services Research calls SMS Deals – Yard Traffic Database cleansing, validation i. Phone Apps Direct Mail Mobile Phone Websites Marketing Lists Bluetooth Proximity Marketing Surveys we are your online response team…

Online Response Team – Internet Lead Management Contact centre that responds to your internet enquiries within 2 or 3 minutes Introduces dealership, confirms location and vehicle enquired upon Tentatively books appointments Builds a profile on the customer, including wants & needs Develops relationships with customers 30 Day follow up until contact is made - via phone and email Customer profile sent to dealership via email with SMS notification Courtesy calls conducted to monitor customer and sales process. Enquire now: info@olm. com. au we are your online response team…

Internet Sales Manager - ISM To facilitate the day to day management of online marketing, online advertising, and general online activity. To communicate the corporate online objectives and strategies to the line managers. Manage Lead Providers / Aggregators to ensure dealership is achieving value for money in internet lead generation (monitor rankings, hits etc). . Ensure inventory is current on all websites (including dealer website). Manage aspects of the group website with respect to news, articles and specials. Measure leads generated versus sales made from respective Lead Providers / Aggregators. Generate weekly reports for internet activity. Implement measures that generate maximum traffic to the dealership website. Ensure vehicle descriptions and photos on websites are correct Monitor manufacturer and competitor internet activity. Latest Internet developments we are your online response team…

CRM call campaigns CRM Calls - To establish sales repurchase intentions Contact database to gauge current changeover timeframe and what vehicles are being considered. E. g. 1, 000 CRM calls 600 550 500 400 300 200 180 60 16 0 Repuchase < 12 Repuchase < 6 Appointment Months Sold Vehicle Database Cleansing, de-duplication and validation Contact database to confirm current contact information, de-dupe and sales prospecting. Validation against Australia Post. we are your online response team…

Relationship call campaigns Customer Satisfaction Surveys Determine post sales and service satisfaction levels. Maturing finance customers Call customers 6 – 12 months before contract matures. Extended warranty Offer extended warranties to customers who’s new car warranty is due to expire we are your online response team…

Service Reminder Programs (customer retention) Contact and remind customers about due services or lapsed services. Book appointments, gather reasons why they are not returning etc. we are your online response team…

Direct Mail Campaigns If you need to communicate to your database via mail, combine with a follow-up call campaign for maximum results. E. g. New vehicle teaser brochure is sent to the database and a follow-up call is conducted to gauge the interest of the customer to purchase. E. g. A letter is sent to the Service department lapsed customers and a follow-up call is conducted to generate an appointment. E. g. Invitation and confirmation of customers to a new vehicle launch or dealership event. E. g. Maturing finance contracts letters are sent and followed up with a call. General database direct mail marketing / Lead Generation we are your online response team…

SMS Salesperson – Capturing Yard Traffic Maximise Yard Traffic: What is it? How does it work? Customer SMS’s the vehicle stock number to a designated mobile number. An automatic SMS response unique for every vehicle on your yard is sent to the customer. The message back to the customer is instant and can include an offer, for example 'Thanks for enquiring at (Dealership name). Show this SMS before purchasing and receive $250 worth of free fuel. ' Each car can have an individual response such as a price decrease, auto rewards, cash back, plasma TV etc. SMS Sales provides the sales team with more active leads and qualified selling opportunities. The customer’s mobile number is the most reliable source for contact. A record of the enquiry can also be sent to a member of your team as well as OLM. we are your online response team… Capturing traffic in your yard that would not normally be recorded

SMS Marketing Communication SMS Marketing: Immediate delivery and excellent impact, cost effective and generates an immediate response. Excellent for creating traffic E. g. This weekend only – Save up to $5, 000 on all used vehicles at [your dealership], 156 Nepean Hwy, Brighton (03) 9899 5656 E. g. The new Nissan X-Trail is now available from just $120 per week! Call Richard at [your dealership] to arrange a test drive on 0434 741 234 New model launch and event invitations New model interest Main event promotions Service reminders With customer reply option eg. From: +61409878675 Without customer reply option eg: From: “Dealer” we are your online response team…

i. Phone Apps / Mobile phone websites Connect with new prospects, your customers, service clients Most popular Apps 1. Book a service 2. Search Stock 3. Play a Game 4. Dealer News Is your website mobile friendly? Ask us how to assist you to ensure your site can be accessed and navigated by a mobile device we are your online response team…

Next steps Courtesy call campaign to all Internet leads that have been received in the last month. This will determine – What leads are still active and customer satisfaction. Service satisfaction call campaign on vehicles serviced over the last month. This will determine – Customer satisfaction post sale CRM Sales calls to determine repurchase intentions and set appointments This will generate – An increase in sales appointments we are your online response team…