NGN RAD RVS Stay ahead with RAD Training

NGN решение от RAD – платформа RVS Stay ahead with RAD Training

Agenda • Vo. IP Market Where do we fit in? • Value Proposition What do we have to offer? • RVS System Core Elements: • IPVsuite Softswitch & Mgmt • IPVgate Intelligent CPEs • Summary Voice Trunking & Vo. IP for TS 2009 Slide 2

What are we talking about? What is Voice over IP (Vo. IP)? 1. Voice Calls are transmitted over Packet Switched Networks (PSN) instead of Public Switched Telephone Networks (PSTN) 2. Vo. IP isn’t a protocol, but a collection of protocols and devices for encoding, transmission and routing of audio calls over a PSN 3. Vo. IP is implemented in a variety of applications (e. g. internet calls, Vo. IP trunking, IP telephony) What is IP Telephony? 1. Telco grade local service with last mile delivery, complete phone services (Class 5), and high reliability/availability of service 2. Serves the entire customers range: Residential, SOHO, SMB, Enterprise 3. Replaces the traditional POTS services Voice Trunking & Vo. IP for TS 2009 Slide 3

Target Markets Vo. IP Market Call Termination Vo. IP Telephony for Service Providers Tier 1 Enterprise Solutions Calling Minutes Cards Resellers RVS main market focus Could be interesting, depending on volume and specific requirements Most likely irrelevant (unless they wish to become Vo. IP telephony providers) Voice Trunking & Vo. IP for TS 2009 Slide 4

RAD Vo. IP System RVS Target Application and Value Proposition • Applications • Operator focused Vo. IP and data access services to SOHO and SMBs • Large self-operated enterprise Vo. IP network • Value Proposition – “Telco in a box” • Low initial investment • Quick payback • Record time to service • No hidden costs – optimized TCO Voice Trunking & Vo. IP for TS 2009 Slide 9

Target Markets RVS Target Customers 1. Tier 2, 3 Telcos and regional operators 2. Vo. IP resellers looking into becoming an operator 3. ISP (Internet Service Providers) 4. Tier 1 carriers 5. CTV (cable TV) Providers 6. Infrastructure owners (Wireless, Fiber, Satellite, etc. ) 7. Utelcos (Electricity, Gas etc. ) 8. Self operated large Enterprise (more than ~400 sites) Voice Trunking & Vo. IP for TS 2009 Slide 10

What is RVS? Expanding Core Offering SMB Premises PBX Customer Premises IP Phone or SIP client Phone Lines (POTS, BRI, IPVgate E 1/T 1 -PRI) IPVsuite ADSL 2+/ETH/SFP LAN IPVsuite-200 (Class 5 Softswitch, Management , Monitoring & Provisioning System) IP Network SOHO Premises 2/4 FXS Provider Central Office IPVgate X IPVsuite-Billing (Postpaid+Prepaid Billing System optional) MA Wi ETH LAN SMB Premises 2 FXS IPVgate-30 (IP-PBX) SIP Media Gateway E 1/T 1 PSTN or Cellular LAN SIP Phones Voice Trunking & Vo. IP for TS 2009 Slide 11

The Package – “Telco in a Box” We provide a fully integrated, carrier grade telephony & data access system. The package comprises of: • Central Class 5 Soft. Switch - IPVsuite All necessary Telephony services integrated on top of a Soft. Switch • Integrated Management & Provisioning System - IPVsuite Controls & monitors end-units using extremely user friendly web interface • End Customer Units (CPE) - IPVgate Superior to most competitive units in quality, performance & cost • Professional Project Assistance Team of experienced experts in Vo. IP, Internet Networking & Telephony • Complementary 3 rd Party Elements RAD can provide integrated complementary equipment (e. g. Media Gateways, Billing System) Voice Trunking & Vo. IP for TS 2009 Slide 12

RVS Components – IPVsuite Carrier Grade Class 5 SIP Soft. Switch • Authentication, anti-hacking protection • CDR extraction to billing systems • Robust Oracle™ Database Infrastructure (customers/devices/calls/admin logs, Class 5 services configuration etc. • High Availability (cluster redundancy & backup) • End-user web page (self service provisioning) • Outgoing call routing plans (Class 4 feature) • Built-in Voice Mail (with VM-to-email) • Basic H/W Configuration: • 1 x Front-End Server • 1 x Back-End Server • Supports 400 K BHCA* • For higher capacities we can offer more complex server architectures! *BHCA - Busy-Hour Call Attempts Voice Trunking & Vo. IP for TS 2009 Slide 13

RVS Components – IPVsuite Supported Soft. Switch Services (partial list. . ): • Voice mail & Voice mail to Email • Call divert / forward (“follow me”) • MSN (Multiple numbers per customer) • 1 -800 services • DDI (Direct Dialing In) • Numbers Grouping • ETSI standard service dialing – *21. . . , *61…, *31… • Blocking outgoing dialed Numbers • Do not Disturb – *26# • Call Waiting • Fixed destination call when no dialing for 10 seconds • Pre-Paid & Call-Back services • Unified Messaging • Selective call rejection • Anonymous call rejection • Ring back to last number • …………… Voice Trunking & Vo. IP for TS 2009 Slide 15

RVS Components – IPVsuite Integrated Management and Provisioning System: • Single platform for managing the softswitch and CPEs • User friendly, web based (provision from anywhere) • Real time Monitoring of CPEs, Soft Phones & any SIP devices • Qo. S, activity & troubleshooting analysis • “Massive” firmware upgrade • Resellers segmentation (virtual providers) • Standard API to external systems Powerful Monitoring/Configuration Tools Quick Service Rollout Voice Trunking & Vo. IP for TS 2009 Slide 16

RVS Components – IPVgate - Business Class CPE • Long term investment in units, not comparable to low-end CPEs • Unique multi-layered Qo. S & superior routing performance • Analog-POTS / ISDN BRI / PRI - Compliant with any PBX • Robust Fax over IP (T. 38) • Basic PBX functionalities (hold, transfer, Music on hold) • Built-in ADSL 2+ with remote quality analysis • Wireless LAN option (802. 11 b/g) • Call quality remote analysis • VPN client/server and Stateful Firewall Voice Trunking & Vo. IP for TS 2009 Slide 21

Complementary Equipment Termination Gateways • IPVgate-20 P can be used as Media Gateway with limited capacity: 1 x E 1/T 1 (ISDN-PRI) Provider Central Office IPVsuite-200 (Class 5 Softswitch, Management , Monitoring & Provisioning System) SMB Premises PBX IPVgate LAN IPVsuite-Billing (Postpaid+Prepaid Billing System optional) IP Network SIP E 1/T 1 • In most cases higher capacities are required: PSTN or Cellular Media Gateway We can provide 3 rd party Media Gateways Voice Trunking & Vo. IP for TS 2009 Slide 23

Complementary Equipment Billing System • IPVsuite sends CDR files to the customer’s postpaid billing system Provider Central Office IPVsuite-200 (Class 5 Softswitch, Management , Monitoring & Provisioning System) SMB Premises Billing System PBX IPVgate LAN IPVsuite-Billing (Postpaid+Prepaid Billing System optional) IP Network SIP E 1/T 1 • In case our Softswitch should support prepaid services: We can provide a complete prepaid+postpaid billing system: IPVsuite-Billing (from our partner PSTN or Cellular Voice Trunking & Vo. IP for TS 2009 Slide 24

RAD Vo. IP System Product Roadmap Release Schedule 2009 Q 1 v 2. 87 (Beta) IPVsuite-200 IPVsuite-Billing (New features: LCR by time segments, scheduled CF, outgoing call filtering, version control) v 2. 87 (GA) Prepaid Server (Beta) Prepaid Server (GA) v 3. 1 (Beta+GA) IPVgate-20 A (basic PBX features: 3 -way, call pickup/transfer/waiting, hotline, MOH) v 3. 0 (Beta) IPVgate-20 B (New HW/SW platform: ADSL 2+, Wi. Fi, 4 ETH switch, Stateful FW, FXS port for fax) v 1. 0 (Beta) IPVgate-30 Q 2 (New Product: IP-PBX for SMB, up to 20 IP phones, 2 FXS, ADSL 2+, Wi. Fi, 4 -ETH switch, Stateful FW) v 1. 0 (GA) LCR – Least Cost Routing CF – Call Forwarding FW – Firewall Voice Trunking & Vo. IP for TS 2009 Slide 25

Existing Customers & Partners Customer Type of Operator Teleunit SPA (Italy) WLL Telephony operator Viatek (Italy) ISP/Tel-reseller Tiscali / Ibercom (Spain) Tier 2 operator Contact OI (La Reunion) ISP/Tel-reseller Optima (Italy) Call Centers/Tel-reseller Neotel (Macedonia) Tel-reseller Italy Municipality NE Kenya W NE W ISP Partners & Integrators • IBM Global Services – Italy • IBM Global Services – Spain • IBM Global Services – Portugal Voice Trunking & Vo. IP for TS 2009 Slide 26

RVS Sales tools • WEB information and brochures • Pre-sale questionnaire • Remote presentation & Demo (WEB) • Demo account on a live system • Operator’s business calculator • Dedicated RVS support team – ongoing support and dedicated sales program U Ve pda rs te io d n! Voice Trunking & Vo. IP for TS 2009 Slide 29

The World According to RAD Vo. IP System (RVS( • It’s all about Operator’s OPEX • Fully integrated with single (web based) management system • No need for Telephony + Network + Vo. IP experts Optimized TCO • Invest-As-You-Charge economics • Lowest Initial risk / investment • Smart end-units distribute value (=cost) • Rapid deployment is essential for ROI • ‘Zero’ system integration time • Single plug & play end-unit • Architecture supports appointing Channels / Resellers • Robust Availability-Of-Service & Quality-Of-Service • Full redundancy architecture • P 2 P/backup bypass on center fault • Business-class voice quality • Open SIP Vo. IP system for other SIP clients Time to Service = 1 Week Voice Trunking & Vo. IP for TS 2009 Slide 31

Additional Slides Voice Trunking & Vo. IP for TS 2009 Slide 32

RVS Unique Selling Points • It’s all about Operator’s OPEX Optimized TCO • Invest-As-You-Charge economics • Rapid deployment is essential for ROI • Robust Availability-of-Service & Quality-of-Service RVS Competitor ROI break even (users) Hundreds Tens of Thousands Minimum initial CAPEX investment <$100 K N x $100 K LOW HIGH Simple, full package Complex integration ~1 -2 Weeks Months Hidden OPEX / Cost Complexity Time to Service Voice Trunking & Vo. IP for TS 2009 Slide 33

Competition (Comparison Diagram( Alternative IP-Telephony Access Center Common: Class 4/5 Soft-Switch: Call Routing, calls monitoring, Qo. S report, CDR extract, Prepaid, cross Vo. IP signaling protocols (SIP, H 323), SS 7 Authentication database server (RADIUS+Oracle/DB 2) App. Servers (Voice Mail / UM) Billing Server PSTN Gateways RAD IP-Telephony Access Center (Optional: SS 7 signaling gateway) Music On-hold server Voice Mail server EMS for CPEs (Cisco Call Manager) CPE monitoring & alert (“glueware” / HP-Openview) CPE provisioning server (“glueware”) IPVSuite Customer web “self-care” (“glueware” + CRM module) CPEs Voice Trunking & Vo. IP for TS 2009 Slide 34

RVS “Telco in a Box” Ordering Packages IPVsuite Softswitch • 1 x IPVsuite-200/400/HW: • HW (2 IBM “System X” servers with 3 -year int’l warranty) • Class 5 SIP Softswitch application • Integrated Management & Provisioning software • 20 licenses included (for 20 CPEs registered on IPVsuite) • Oracle DB licenses, Linux Redhat OS Licenses: • IPVSUITE-LIC/N (N=100/500/1000/5000) • One license per registered CPE (one-time fee) IPVgate CPEs: A variety of models, different interfaces • EXAMPLE: IPVGATE-20 A/4 FXS/ADSL/WIFI (4 analog voice ports, built-in ADSL 2+ modem & WIFI access point, 4 x LAN ports included) RADcare Services: • On-site installation & training (RAD_ONSITE_RVS) • Annual maintenance contract (RADCARE-INT'L-IPVS_BASIC or _EXTENDED) Voice Trunking & Vo. IP for TS 2009 Slide 35

RADcare Services for RVS Installation & Training • RAD_ONSITE_RVS (per number of days, typically 3 -5 days) Annual Maintenance – Special RADcare packages for IPVsuite: • RADCARE-INT’L-IPVS_BASIC (mandatory for every RVS project) • RADCARE-INT’L-IPVS_EXTENDED (24 x 7) Note: IPVsuite hardware is covered by IBM 3 -yrs international warranty Voice Trunking & Vo. IP for TS 2009 Slide 36

RVS “Telco in a Box” Ordering Packages – COMPLEMENTARY ELEMENTS Billing System: • IPVSUITE-BILLING = Prepaid+Postpaid • Includes: 5 servers & 1 st year maintenance • Installation & training quoted separately Media Gateways: • IPVgate-20 P (1 x. E 1/T 1; PRI) • 3 rd party gateways (Nx. E 1/T 1; SS 7/PRI/R 2 -MFC Voice Trunking & Vo. IP for TS 2009 Slide 37

What is RVS? Expanding Core Offering 3 rd party post paid billing system IPVsuite-200 CDRs IP Network RAD & Mind post/Pre paid billing system IPVsuite-200 AAA SIP App WEB DB AAA Voice Trunking & Vo. IP for TS 2009 Slide 38

Complementary Equipment Postpaid+Prepaid Billing IPVSUITE-BILLING: • Full prepaid & postpaid billing system for Vo. IP services • User friendly web interface for easy service provisioning: services, packages, tariffs, discounts etc. • Robust architecture for carrier class availability • Scalable capacity (license based, starting at 500 K min per month) • Enables full provisioning of Prepaid services (unique integration with IPVsuite softswitch) (provided by our partner Mind CTI, a leading vendor in the billing & customer care industry) Voice Trunking & Vo. IP for TS 2009 Slide 39

Complementary Equipment Prepaid Services – Main Benefits Enables the provider to enrich his portfolio and acquire new and simple revenue streaming opportunities Prepaid Services - Main Benefits: • PIN code management for calling cards • Supports vouchers payment • Can serve customers without CPEs • Supports separate management by resellers • Call-back services • IVR for multi service numbers Voice Trunking & Vo. IP for TS 2009 Slide 40

AAA Provisioning Customer Suite (Authent. , Authoriz. & Accounting) Partner Management Mediation Inter. Carriers Finance Resellers Prepaid Virtual Providers Collection & Revenue Assurance General Ledger (G/L) Payments, Receipts, Adjustments Taxation Invoicing Rating Account Management Promotion & Discounts Product Catalog Service Enabler Voucher Management Balance Management IPVsuite-Billing System Architecture Billing Engine Service Intelligence Voice Trunking & Vo. IP for TS 2009 Slide 41

IPVgate-20 B – New HW/SW Platform Beta 04/09 New Features: • Integrated ADSL 2+ modem (option) • Built-in Wi. Fi (option) • 4 -port Ethernet switch • Stateful Firewall • Additional FXS port for fax • Linux-based platform Voice Trunking & Vo. IP for TS 2009 Slide 42

IPVgate-20 B/20 P ISDN Sync & Backup (Survivability) Back-office Provider’s Site Customer Premises (Enterprise) IPVsuite-200 PBX IPVgate-20 B or 20 P PRI/BRI (Class 5 Softswitch & Management System) ETH/ADSL IP Network FAX LAN PRI/BRI trunk (backup & clock sync) PSTN or Cellular SIP MGW E 1/T 1 IPVgate-20 P and IPVgate-20 B support backup connection to a PSTN trunk (PRI/BRI), enabling: • Smooth transition to Vo. IP (keep incoming calls via PSTN, outgoing via SIP) • Backup via PSTN in case of IP/SIP connectivity failure • Retrieve TDM sync clock from PSTN Voice Trunking & Vo. IP for TS 2009 Slide 43

IPVgate-30 (IP-PBX) Main Features • PBX Functionalities: • Extensions Management, Groups, Hunt Groups, Queues, Call Hold & Transfer, Incoming/Outgoing calls rules, Call Forwarding, Voicemail etc. IP IP IP • SIP Registration: • Up to 8 or 20 SIP clients (2 or 4 Vo. IP trunks) • Clients can be IP/Soft. Phones, local or remote • Analog FAX/POS Support: 2 x FXS Ports • Built-in Router, Wi. Fi (optional), ADSL 2+ Modem (optional) • User-Friendly Web Interface: Allows end customer administrator to easily control all IP-PBX functionalities Voice Trunking & Vo. IP for TS 2009 Slide 44

IPVgate-30 (IP-PBX) Solution Architecture Back-office Provider’s Site SOHO/SMB - Main Office 2 or 4 Vo. IP trunks (concurrent external calls) POTS FAX 2 x FXS IPVsuite (Class 5 Soft. Switch & Management System) ETH/ADSL 2+/SFP IPVgate-30 LAN SIP IP Network/ Internet SIP Media Gateway SIP 8 or 20 x IP Extensions (SIP Phones/Soft Phones) Remote/ Travelling Users SS 7, PRI E 1/T 1 PSTN or Cellular • Operator can offer a fully functional PBX (device+service) to new offices or replacing a small legacy PBX • Unlike IP Centrex/Hosted PBX approach, customer site is independent of center (internal communications undisturbed in case of WAN failure) • Two built-in analog ports for Fax/POS (Point Of Sale – credit card terminal) Voice Trunking & Vo. IP for TS 2009 Slide 45

IPVsuite Managing non-RAD SIP clients – EXAMPLE 3 rd Party CPE/SIP Client RAD Softphone) CPE (IPVgate) (e. g. X-lite Voice Trunking & Vo. IP for TS 2009 Slide 46

Where can I find more info? • Visit Our Website: www. radvoip. com • Contact the RAD Vo. IP team: rvs@rad. com Voice Trunking & Vo. IP for TS 2009 Slide 47