Misha Jepson June 2012 Graduate School and Research

Misha Jepson June 2012 Graduate School and Research Services Coordinator Advocacy - Using Social Media to Publicise Your Repository RSP Webinar June 2012 Glyndŵr University Research Online http: //epubs. glyndwr. ac. uk

Introduction Why whisper when you can shout? Marketing The Repository The University Yourself NASA Goddard Photo cc

Marketing in a new age Social Media 2 years of learning It is a whole new world out there and we can be part of it World UK Repository Wrexham Leaflets & Posters emails and internal news Presentations Competitions

Social Media What are your future plans? Copyright Misha Jepson 2011

Social Media the future? Share http: //www. youtube. com/watch? v=3 Su. Nx 0 Urn. Eo Open Access & Social Media go hand in hand Who can you reach? Internet Minute Copyright Aphrodite http: //www. cloudtweaks. com/web/content/Cloud. Computing. jpg

Branding and Marketing © art designer PLo. S cc Misha Jepson Copyright Misha Jepson 2011 Google search Do people know About your repository Who you are What you do link Copyright Misha Jepson 2011

Linking to the Repository Website Links = higher Google ranking RSS feeds example Ensure all your sites are linked check by searching via Link: your url

News and You Twitter (108 followers) @glyndwr_repos twitter Facebook link Linked. In 55 million members, your profile, collaboration, mention articles Link

Marketing and sharing Slide Share Researcher Newsletter link scribe Moodle Blog link http: //glyndwrgraduateschool. edublogs. org/

Links Blog Newsletter Slideshare* OA Moodle Repository RSS Feed Twitter news Facebook Linked. In Other *

How to share quickly and easily Message Hootsuite Twitter @glyndwr_repos Other Linked. In Facebook My profile Twitter @glyndwr_pgr

Date introduced Does it work? Slid esh a Fac ebo Twi Blog tter New slet ter 484 visits wider coverage re ok

What scares you ? Copyright © Publishers rules http: //www. sherpa. ac. uk/romeo Post/pre print Copyright Misha Jepson 2011 Damaging your reputation, representing your organisation, Post print Pre print No not having anything to say?

Tips Don’t share private info. Once online its there forever Monitor accounts for spam Interact with followers If you find something interesting share it with others

Your next step Gain support Be safe Have Fun Copyright Alexindigo cc.

Social Media Getting Started Twitter 140 c, talk about your area of interest https: //twitter. com/ Twitter explained here Hootsuite accounts link Linked. In 55 million members, your profile, networking, tweeter feed http: //www. linkedin. com/static? key=what_is_linkedin Facebook Shorten URL’s http: //en-gb. facebook. com/ Bitly

Any Questions? Copyright Misha Jepson 2010 Misha Jepson Glyndŵr University Research Online d. jepson@glyndwr. ac. uk Build and protect your brand You are marketing • yourself • your repository • your University