Med Ia Stud Ies Media Ethnography MPK KUALITATIF

Med. Ia Stud. Ies Media Ethnography MPK KUALITATIF

Med. Ia Stud. Ies What is media ethnography [ Media ethnography is defined as an extension of the contextual field within which the message of a particular medium are appropriated [ Whereas reception researches concentrate upon the immediate situation of decoding (possibly with a close of sociological information about audience),

Med. Ia Stud. Ies What is media ethnography [ media ethnographers situate their analysis within the broader framework of the recipients everyday lives [ In methodological terms media ethnographer make participation observation for a short period of time (from a day to some weeks) and regularly combine this with in depth interviews and possibility diaries kept by the informants

Med. Ia Stud. Ies What is media ethnography [ Media ethnography may be defined as an epistemological alternatives to other forms of qualitative media studies and not as their extension [ The theoretical complexity of media ethnography opens fore studies of variation in media production and media reception

Med. Ia Stud. Ies Four points of media ethnography [ The analytical point of departure is a particular group of people, and not a particular type of medium Ü Apabila kelompok itu terdiri dari khalayak maka peneliti media etnography akan memberi perhatian : < bagaimana caranya beragam bentuk media massa memasuki kehidupan sehari-hari khalayak < Bagaimana media massa dipandang sebagai sumber 2 budaya simbolik dan meterial

Med. Ia Stud. Ies Points of media ethnography Ü Apabila kelompok yang diteliti itu adalah para produser media maka fokus analisisnya adalah : < Bagaimana beragam format program dan skema genre memasuki proses kreatif mereka < Bagaimana norma produksi yang tersirat maupun tersurat melatarbelakangi profesionalisme mereka, hubungan, dan rutinitas kerja mereka

Med. Ia Stud. Ies Points of media ethnography [ Defines group as media users Ü Mengkaji para informan sebagai penerima sekaligus sebagai produser dalam proses komunikasi yang termediasi < Persapektif ini memberikan kajian yang lebih kaya daan lebih akurat untuk mengevaluasi implikasi sosial dan poilitik dari penggunaan media karena hal itu memfasilitasi analisis komunika termediasi melintasi batas-batas budaya

Med. Ia Stud. Ies Points of media ethnography [ Follows the group of informants in different location Ü Peneliti mengikuti aktivitas informan dalam rutinitas sehari-hari dalam berbagai aktivitas maupun lokasi misalnya sekolah, bekerja, berbelanja, olah raga dll [ Researcher stays so long with the group that one’s preconceptions are not only denaturalized but also reframed as new cultural patterns

Med. Ia Stud. Ies Crossing disciplines and discourses [Media ethnography offers analytical tools with which we may grasp these various forms of intertextuality be it on the level of text, genre, medium, or locations of use.