Marketing 420 MKT Contemporary Issues in Marketing Green

Marketing 420 MKT Contemporary Issues in Marketing

Green Marketing 420 MKT

Green Marketing - Definition - Environmental and Ecological Marketing - Green MKT Phases - GM Mix - Reasons of Adopting GM

Green Marketing - In 2007, American worries about global warming 84%. - Volvo, has been climate –neutral since 2005 (Sweden) - Nike : 2011 - Xerox: reduce greenhouse gas emissions 10%, 2012 - Google installed solar panels on its roof, for natural light.

1 -4

Green Marketing Common Terms: Phosphate free, Recyclable, Refillable, Ozone Friendly, Environmentally,

Green Marketing Can be applied to : Consumer goods Industrial goods Services

Green Marketing AMA Definition: GM is the marketing of products that are presumed to be environmentally safe.

Green Marketing Polonsky Definition (2001): GM is an attempt to minimise the negative environmental impact of production and consumption

Green Marketing Green Markets: Consumers Business Government Investors

Green Marketing Environmental and Ecological Marketing: Holistic Marketing Concept wherein the production, marketing consumption and disposal of product and services that is less harming to the environment.

Green Marketing Environmental and Ecological Marketing: Holistic Marketing Concept advocate the philosophy of that businesses must develop products and marketing strategy that not only address the needs of the consumers but also safeguard the long-term interest of consumers as well as those of society at large.

Green Marketing Environmental and Ecological Marketing: Green Marketing looks at minimizing rather than eliminating environmental harm

Green Marketing Green MKT Phases: 1 st “Ecological” green marketing 2 nd “Environmental” green marketing 3 rd “Sustainable” green marketing

Green Marketing GM Mix: Product: reduce resource consumption Price: consumer pay higher price for good value Promotion: 3 types of green ad Place: few customers go far to buy green products

Green Marketing Reasons of Adopting GM: opportunity to achieve objectives obligation to be Social responsible Competition Cost minimization Limited resources utilization Protection of environment

Green Marketing Assignment Select a green marketing business and write 10 pages report focus on: its activity, marketing mix, it. Due date 20 -1 -1434