Marketing 420 MKT Contemporary Issues in Marketing New

New Technology And Marketing - Electronic Marketing - Interactive marketing - Internet Marketing -

Electronic Technology - Emergence of Fiber optics & Microchips which increases data transfer capacity

Electronic Marketing Interactive Marketing Internet Marketing

Electronic Marketing (E-Marketing) Is the process of marketing accomplished or facilitated through the application

Interactive Marketing It is creating a situation or mechanism through which a marketer (or

Internet Marketing (Online) Is a form of electronic marketing limited to the use of

Categories of Electronic Technologies - Electronic broadcast media devices - Computer and software-based resources

Characteristics of New Technology - Vividness (computer game) - Synchronicity (Skype, Chat service) -

New Technology and Marketing Activities EMAM framework Information Provision Pricing and Transaction Management Logistics

Information Provision Advertising Website Online advertising SEM SMS 1 - 11

Information Provision Public Relations Blogs 1 - 12

Information Provision Sales Promotion Examples SMS advergame Viral Marketing 1 - 13

Information Provision Direct Marketing TV shows Email 1 - 14

Information Acquisition Direct Marketing Secondary Research Primary Research 1 - 15

1 -to-1 Communication Activities Customer Service Sales Force 1 - 16

Distribution and Channels MGT Logistics Management 1 - 17

Pricing and Transactional MGT Price Comparison Online Auctions Retail Revenue MGT Transaction MGT 1

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Marketing 420 MKT Contemporary Issues in Marketing

New Technology And Marketing 420 MKT

New Technology And Marketing - Electronic Marketing - Interactive marketing - Internet Marketing - Electronic Marketing Activity Management (EMAM)

Electronic Technology - Emergence of Fiber optics & Microchips which increases data transfer capacity - Internet & WWW - Mobile & Cellular Phones - SMS (short messaging services) - 3 G&4 G

Electronic Marketing Interactive Marketing Internet Marketing

Electronic Marketing (E-Marketing) Is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies, and or systems (Peterson, 1997).

Interactive Marketing It is creating a situation or mechanism through which a marketer (or stakeholders) interact usually in real time (Fill, Jude, and Prince, 1992).

Internet Marketing (Online) Is a form of electronic marketing limited to the use of only internet-based technologies (e. g. web, email, intranet, extranet, etc. ) for marketing activities.

Categories of Electronic Technologies - Electronic broadcast media devices - Computer and software-based resources - Telephony resources - Network based Resources - In-store resources - Data-capture resources

Characteristics of New Technology - Vividness (computer game) - Synchronicity (Skype, Chat service) - Pacing (My. Yahoo, Myspace) - Interactivity (browsing a website) - Mode of Transfer (one-to-one, one-to-many, many-to-many)

New Technology and Marketing Activities EMAM framework Information Provision Pricing and Transaction Management Logistics and Distribution Information Acquisition 1 -t 0 -1 Communication 1 - 10

Information Provision Advertising Website Online advertising SEM SMS 1 - 11

Information Provision Public Relations Blogs 1 - 12

Information Provision Sales Promotion Examples SMS advergame Viral Marketing 1 - 13

Information Provision Direct Marketing TV shows Email 1 - 14

Information Acquisition Direct Marketing Secondary Research Primary Research 1 - 15

1 -to-1 Communication Activities Customer Service Sales Force 1 - 16

Distribution and Channels MGT Logistics Management 1 - 17

Pricing and Transactional MGT Price Comparison Online Auctions Retail Revenue MGT Transaction MGT 1 - 18