Mandi Gate Private Limited Farmers Online Mandi Founded

Mandi. Gate Private Limited Farmers’ Online Mandi

Founded in 2016 Market Research/Mobil e app/Portal 2017 Early traction -2018 Mandi. Gate. com

Pain Area Farmers are not getting the appropriate return on their produce, they are being exploited by middlemen Unorganized sector, In-efficient supply chain, Wastage of farm produce, Increase in prices at retail level https: //www. youtube. com/channel/UCNP 6 a. B 1 Iacw. ENx. Qp. Bq. Zk. Ryg Mandi. Gate. com

Solution Farmers Bonus on produce Sourcing Payment Grading Online posting of Produce by Farmer Buyer’s interest in produce Shipment in controlled environment Shipment to Buyer by Mandi. Gate after quality checks Mandi. Gate. com

Business Model • Initially, we are focusing on the Farmers of Potato and Onion in the regions of Rajasthan, UP, MP, Haryana, HP, Punjab Snacks /Namkeen industries Farmers/Bulk seller at Farm level • Our margin 5 -8% • Payments TOT 10 Days Franchisee Export houses • Our Margin 5 -8% • POD Franchisee B-Town Mandis • Ask 8% Commission • POD • Auction based Small retailer TOT-Terms of Trade POD-Payment on delivery

Promotion/Advertising Strategy • Promotion Through Referrals for 2 Years • Promotion Through Painted Trucks/Lorries, Carry Stock from Farmers to Destination • Cross Promotion with other allied Brand: Seeds, Fertilizer • Sponsoring Event at village level, loyalty program.

Current Practices & Competitors Agri produce supply chain Mandi. Gate Competitions: 1. 2. 3. 4. 5. Public Procurement Agencies(FCI), APMC, Agents/consolidators, NCDEX, MCX (Spot Exchange), Private Companies (ITC, Godrej Agro, M &M, Adani, Reliance, Jubilant)

TEAM • Yogesh Saini(35 Yrs) Co-founder, NDRI-DT, PGDM-IMT-G, Amul, Reliance Retail, Heritage Foods • Krishna Mohan Singh(36 Yrs) Co-founder, B. Tech in CS, PGDM IMT-G, Aon Hewitt , Cofounder for Mobile App development company. • Subhash Chand-BDM(Rajasthan) • Azad Singh-BDM-(Haryana) • Ajay Chaudhary-BDM(Delhi) • Dinesh Rana-BDM(Delhi) • Harendra Singh-BDM(Haryana, Rajasthan) • Jitender Dhakrey-BDM(Mathura) • Vishal Sharma-BDM(Western UP) • Nikhil Yadav-BDM(Delhi) • Chandra Prakash-BDM(Rajasthan) • Pankhaj Bhardwaj-Supply Chain(NCR) • M. P. Pandey-BDM(Western Rajasthan) • Satender Sharma-Supply Chain Executive(Agra) • Naresh Pratap Singh-BDM(Bulandshahar) • CM Lal- Quality Assurance(Delhi) • Pallash Johri –IT Head-Part Time • Sanchit Rathi-IT-Part Time

Financial Projections Years Avg. Return Expected from margin Per transaction in % Transaction Annual Gross Margins-INR 2018 -19 Expected Avg. Customers Transaction Traction per customer in INR 1500 200000 5% 10000 1. 50 Cr 2019 -20 10000 200000 5% 10000 10 Cr 2020 -21 60000 250000 5% 12500 75 Cr

How We will make money? Margin From buyer • First 3 Years in % of transactional value Margin From buyer in % & Charges For Value service (Seed, • Next 3 -6 Years Fertilizer, Consultancy) from seller Margin From buyer in % , & Charges For Seeds, Soil Testing service, in house • After 6 years Storage & transportation, Other allied services

Current Status • Invested Fixed Capital-5 Lakh • Invested Working Capital-8 Lakh • Working with Farmers of Agra/Mathura, Hapur to procure Potato for Chips Industries as well as for open market.

Beneficiaries Farmers of UP, MP, Rajasthan, Haryana, Punjab will be benefited directly. Employment is also generated by deploying field staffs for Business development at village level & Drivers, Labor for shorting, grading in supply chain.

Social Impact Lower Price to consumer Food Waste Reduction Better Price to Farmer

we need • • • Business Development ----65% Three Office Set up----10% Customers traction Program---10% Marketing---10% IT Expences-5% Debt or Equity Rs. 50 -80 Lakh

Thanks