JENIS PENGECER TOKO ECERAN DAN RITEL JASA Klasifikasi

JENIS PENGECER / TOKO ECERAN DAN RITEL JASA Klasifikasi Toko Eceran 1. By ownership : • Corporate retail chain • Coorporative chain • Franchise system 2. By size : • Sales • Number of employee

3. By assortment and variety a. General line store : refers to operations that carry a wide variety of product line with at least some depth of the assortment in each line. Terdiri dari : 1. Department store (toserba) 2. Discount store 3. Category Specialist

b. Limited line store refers to operations that carry only one or few related line of merchandise. Limited line stores sell a single but broad category of merchandise. Terdiri dari : 1. 2. 3. 4. Specialty store Superstore Boutique Factory outlet

c. Food retailing, terdiri dari : 1. 2. 3. 4. Supermarket (pasar swalayan) Hypermarket Convenience store Wharehouse club

4. Non store retailing : a. Electronic tailing (e-tailing) b. Catalog and direct mail retailing. *Catalog : *Direct mail retailing : c. Direct selling is d. TV home shopping

Services Retailing Services retailer is : 1. 2. Retailers for which the major aspect of their offering is services versus merchandise. Firms / retailers selling primarily services rather than merchandise (Levy and Weitz, 2004 : 63) Contoh-contoh service retailer : Airline : Merpati, garuda Automobile retail : Cipaganti Bank : BNI, BCA Credit card : Visa, Citibank Education : Unpad, Unpar