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GOLDEN Nutritious Foods Corporation
Golden Nutritious Foods, Corporation Company Background • Started in 1992 under the banner Golden Oats Corporation • Strategic alliance with an Australian counterpart, GV Michel Holdings of Melborne, Australia • One of the biggest importer of oats in the country. • First to introduce flavored and fortified oats in the Philippine Market. • GNFC has strong partnership with 14 regional distributors. • In July 2005, Golden Oats regular lines developed new packaging format from pillow to pouches • In 2006, Golden Oats plus lines developed a new packaging format from pillow to bag-in-box • We have a total of 16 Oats SKU’s
GETTING TO KNOW MORE ABOUT THE PRODUCTS. . .
Oatmeal has the purest source of soluble fiber Rice gives only carbohydrates to the body which in turn is converted into sugar. Oats, on the other hand, is a meal in itself. It contains high amount of protein and carbohydrates. It is complete with vitamins and minerals. It is low in fat. That is why it is called Oatmeal. Oats contain soluble fiber called beta-glucan that is responsible in lowering bad cholesterol levels and improves metabolism. Our body needs at least 3 grams of soluble fiber a day, which you can get from eating a bowl of oats meal.
Made from 100% imported high grade natural Australian oats, processed & packed hygienically to preserve the best quality taste and freshness. It should be boiled for at least three minutes. Golden Quick Cooking Oats has no salt, no cholesterol and high in dietary fiber. Size Pack Barcode 200 g. 48 480 -0186 -001114 500 g. 24 480 -0186 -001121 800 g. 12 480 -0186 -001138
Made from 100% imported high grade natural Australian oats, processed & packed hygienically to preserve the best quality taste and freshness. To prepare – just add hot water. Golden Instant Oats has no salt, no cholesterol and high in dietary fiber. Size Pack Barcode 200 g. 48 480 -0186 -001312 500 g. 24 480 -0186 -001329 800 g. 12 480 -0186 -001336
GOLDEN Oats Plus Calcium & Folate * Calcium for strong bones and teeth * Folate helps treat cervical cancer, the number two(2) killer for women. It also helps in the development of the brain and prevents brain defects * The first fortified oats in the Philippines. . . made especially for women Size Pack Barcode 200 g. 48 480 -0186 -004115 400 g. 24 480 -0186 -004122
GOLDEN Oats Plus Vitamin E with Omega 3 & 6 * Vitamin E stabilizes Omega 3 & 6 * Helps prevent cardiovascular diseases * It also strengthens the immune system * Great for active men and women. . . Size Pack Barcode 200 g. 48 480 -0186 -004214 400 g. 24 480 -0186 -004221
GOLDEN Oats Plus Chocolate * The FIRST flavored oats in the Philippines * Energy rich with real goodness of chocolate * Great for kids and chocoholics on the go Size Pack Barcode 200 g. 48 480 -0186 -004917 400 g. 24 480 -0186 -004924
GOLDEN Oats Plus Vitamin C (with Strawberry & Cream) * Vitamin C, or ascorbic acid is essential for healthy blood vessels, bones and teeth. * Vitamin C also helps strengthen our immune system and body resistance * Great for kids Size Pack Barcode 200 g. 48 480 -0186 -004412 400 g. 24 480 -0186 -004429
GOLDEN Oats Plus Vitamin A with Iron and Lysine * Vitamin A for healthy bones, teeth, skin and good eyesight. * Proper iron intake helps prevent Iron Deficiency Anemia (IDA), a condition characterized by tiredness and weakness * Lysine aids the production of antibodies and enhances appetite. Size Pack Barcode 200 g. 48 480 -0186 -004511 400 g. 24 480 -0186 -004528
Product Usage Golden Oats can be served in a variety of ways Ø Breakfast / Snacks – enjoy it with any fruits in season - with or without milk Ø Healthilicious Pancakes Ø Soups, Breadings, Sauce Thickener Ø As meat extenders in Burger patties, Siomai, Meatballs, Pizza Dough, etc. Ø For Baking Cookies, Breads and Cakes Ø As main ingredient in Arroz Caldo (510%), Soups Ø Beauty paste
KNOW OUR COMPETITORS
KNOW OUR COMPETITORS
Competitive Information BRAND COMPANY Quaker Oats Asia, Inc. Australia Harvest Ideal Macaroni & Spaghetti SM Bonus Ideal Macaroni & Spaghetti Supersavers Ideal Mac & Spaghetti Food Fair Daily Harvest Corporation Good Morning Adroit Mktg. Corp. Gold Label Multi-Trade Commercial Family New Hamilton Foods Corp. Sunny Oats AB Highfield Corporation Kooka Sy Chi Shiong & Co. Inc. Ram Asset Mktg.
Trade Marketing What is In-store merchandising? In-store merchandising is the creative handling and presentation of products designed to increase visibility and induce off-take, consequently move the products from the store shelves to the consumer’s shopping basket.
Implementation Guidelines Range Management üEnsure consistent product presence in the store üPrioritize placement of product in the primary shelves
DISPLAY LOCATION SECURE HOT SPOTS!!! (Determine flow/volume of consumer traffic) TRAFFIC FLOW GOLDEN QUAKER OTHERS
Implementation Guidelines Variant Sequencing üArrange the products from 200 g to 1 Kg (smaller to bigger pack size) Price Markings üAlways make sure that the price is located on the price marks and on the product. üIt’s the promodisers responsibility to put pricemarks.
Implementation Guidelines Shelf Positioning ü Product must be positioned at eye level ü Always apply the blocking style of arranging the products
BLOCK STYLE Occupy all levels with GNFC products. Place the 500 g. size at eye level, place the 1 Kg. at the last level and the 200 g. at the top QUAKER GOLDEN OTHERS OATS CATEGORY This is reflective of the current market share
SEMI-BLOCK STYLE It is preferable that we get the eye level for this kind of display. Provide at least 3 -4 facings per variant, per size. Try to secure 3 levels for the 3 sizes. 800 g. QUICK 800 g. INSTANT 3 -Level 400 g. QUICK 400 g. INSTANT style 200 g. QUICK 200 g. INSTANT Semi-block
SEMI-BLOCK STYLE For displays with only two levels, occupy one variant per level and place all sized for each variant beginning with the smallest from the left. 800 g. 400 g. 200 g. (Instant) 800 g. 400 g. 200 g. (Quick) 2 -Level Semi-block style Place the most selling variant at eye-level or on the first level. Allocate bigger facings for the fast moving size
ONE-LEVEL DISPLAY Normally found in groceries and mini-marts. Study which variant and sku sells more and adjust facings accordingly. Golden Oats 1 -Level only It is important that all pack sizes are made available. Always secure eye-level portion.
Implementation Guidelines Shelf Positioning ü Product must be positioned at eye level ü Always apply the blocking style of arranging the products ü Always place Golden products beside Quaker ü Always aim to secure at least 2 levels for merchandising our products Shelf Facings ü Allocate more space for the faster moving variant and pack size. ü Shelf facings should reflect market share standing.