From providing information to Dialogue From Dialogue to

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From providing information to Dialogue From Dialogue to Influencing Behavior

From providing information to Dialogue From Dialogue to Influencing Behavior

The website we use: Focus on providing Information 2

The website we use: Focus on providing Information 2

The website we use: News items 3

The website we use: News items 3

The website we use: Projects in the Region 4

The website we use: Projects in the Region 4

Mission statement To enable travelers to make choices about the way they travel 5

Mission statement To enable travelers to make choices about the way they travel 5

Why change? Influencing Behavior requires a different approach 6

Why change? Influencing Behavior requires a different approach 6

A new approach Choose Ambassadors Structural Change Cooperate Pick the right Moment 4 An

A new approach Choose Ambassadors Structural Change Cooperate Pick the right Moment 4 An offer you can’t refuse 3. Incentives to try alternatives 2 Connecting and Dialogue 1 Targeting Monitoring Client Support Legenda Steps taken in the proces Conditions of succes 7

Possible webtools Goedopweg. nl 8

Possible webtools Goedopweg. nl 8

Possible webtools Goedopweg. nl But also: • Registrationtool • Personal webpage • Surveys and

Possible webtools Goedopweg. nl But also: • Registrationtool • Personal webpage • Surveys and Polls’s 9

Case: YOU This is you: • married and children • a daily commuter to

Case: YOU This is you: • married and children • a daily commuter to your work (approx. 15 km – 20 km) 10

Case: YOU • Frankly you are fed up with your daily traffic jam! 11

Case: YOU • Frankly you are fed up with your daily traffic jam! 11

Case: YOU • You are willing to try something new. • You have already

Case: YOU • You are willing to try something new. • You have already decided to participate. Maybe you want to try going bij E bike 12

Question • How do we use our website with webtools to influence the behavior

Question • How do we use our website with webtools to influence the behavior of commuters effectively? think about: Ø Information provision and ways of giving feedback Ø Using different social media Ø Properties of dialogue using the Web Ø The effective use of Persona’s Ø Can you see Pittfalls? 13

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