FRAM Solution for Automotive Infotainment Replace EEPROMs with

F-RAM Solution for Automotive Infotainment Replace EEPROMs with a Superior Solution Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

Demand for New Features Is Driving Fast Automotive Infotainment Growth Nine million Automotive Infotainment Systems were produced in 2013 Annual production is expected to grow quickly to 60 million by 2019 Automotive Infotainment Systems offer new features: Real-time local traffic and retail information Radar-based parking assist and safety systems Independent rear-passenger audio/video Wireless Internet Adaptive voice control Automotive Infotainment System by Alpine These new features require additional high-performance, high-reliability nonvolatile memories EEPROM cannot meet these requirements without increasing design costs Automotive Infotainment Systems require high-performance, high-reliability, low-cost nonvolatile memories Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3

Terms You Will Hear Today Automotive Infotainment System An integrated electronic system in a vehicle that provides audio/visual entertainment, vehicle status information, and communications and navigation data Ferroelectric Random Access Memory (F-RAM™) A fast-write, high-endurance, low-energy nonvolatile memory that uses ferroelectric technology to store data Electrically Erasable Programmable Read-Only Memory (EEPROM) A common nonvolatile memory that uses floating-gate technology to store data Page Write A write to a fixed-length, contiguous block of memory (e. g. , a 128 Kb block in an EEPROM) Soak Time The time, typically 5 ms, required to complete an EEPROM Page Write after the data is presented at the input buffers Write Endurance The number of times a nonvolatile memory cell can be rewritten before it wears out Wear Leveling A method to prolong EEPROM Write Endurance that uses up to 8 x more EEPROM capacity and a software algorithm to move storage to unused memory addresses when the Write Endurance limit on the active addresses is reached AEC-Q 100 A quality standard defined by the Automotive Electronics Council used to verify the reliability of ICs and qualify them for automotive applications Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Terms of Art (To. As): To clearly define for engineers all To. As used in the presentation. To carefully and fully define Cypress-proprietary To. As needed to explain our system solution. 4

Design Problems Engineers Face 1. Automotive Infotainment Systems must store settings, status and navigation data on power loss Soak Time for EEPROMs requires 5 ms of active power per Page Write Soak Time requires additional capacitors or batteries to perform a Page Write on power loss, increasing system cost 2. Automotive Infotainment Systems exceed the 1 -million-cycle Write Endurance limitation of EEPROMs Wear Leveling is required to improve EEPROM Write Endurance to support a 20 -year automotive lifetime requirement Wear Leveling requires up to 8 x the memory capacity and additional software, increasing system cost 3. Automotive manufacturers require AEC-Q 100 -qualified nonvolatile memories Cypress F-RAM solves these problems Requires no Soak Time, eliminating the need for additional capacitors or batteries to complete a Page Write on power loss Provides 100 trillion write cycles, eliminating the need for Wear Leveling Cypress now offers AEC-Q 100 -qualified memories in volume Cypress F-RAM is a high-performance, high-reliability, low-cost replacement for EEPROMs in a fast-growing market Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. 5

F-RAM Solution: Simple and Superior Simplify a conventional, complex, EEPROM-based design… By choosing F-RAM as your nonvolatile memory solution… To produce high-performance, low-cost Automotive Infotainment Systems. 2 x 256 Kb Up to 8 x EEPROM capacity for Wear Leveling 1 x 64 Kb File System Controller Memory Worn Cell Wear Leveling software algorithm to increase EEPROM Write Endurance AEC-Q 100 F-RAM pin-to-pin replacement for EEPROM SOIC 8 Automotive Infotainment System by Hyundai 1. 5 -m. F capacitor to hold up the system for 5 ms per Page Write for Soak Time To get started, you should: Select an F-RAM serial memory in the F-RAM Product Selector Table on Cypress. com; click Order to request free samples View our F-RAM Demo Video Register at secure. cypress. com/myaccount/index. cfm? CFID=2175509&CFTOKEN=55505112 to gain access to online technical support Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6 a

Design an Automotive Infotainment System with F-RAM Example F-RAM is used for storing: Touch Controller Nonvolatile Memory 4 4 Navigation, Entertainment and Communications Subsystems F-RAM 16 16 MCU DRAM 4 2 UART/USB 2 CAN Flash Audio settings Radio settings Bluetooth settings GPS coordinates GPS calibration data Climate control settings F-RAM simplifies your design Eliminates Wear Leveling firmware Eliminates Soak Time capacitors Replaces multiple EEPROMs Serial F-RAM part options: Densities: 4 Kb to 2 Mb Voltages: 2 V to 5. 5 V Interfaces: SPI: Up to 40 MHz I 2 C: Up to 3. 4 MHz Packages: SOIC 8, DFN 8, EIAJ 8 Quality: AEC-Q 100 Grades 1 and 3 Cypress F-RAM offers you a simple, reliable, fast and high-endurance nonvolatile memory solution Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Cypress Solution: To give details on CY products and show compellingly how they solve the challenges highlighted on a previous slide. 6 b

F-RAM™ Solution Example – Automotive Infotainment System Block Diagram F-RAM Value Design Challenges Capture setting, status and navigation data on power loss Ensure power to complete a Page Write on power loss Log data continuously over a 20 -year product life span Design with AEC-Q 100 -qualified components Cypress F-RAM Solution Requires no Soak Time to write data Requires no additional capacitors or batteries Provides endurance of 100 trillion write cycles Now offers AEC-Q 100 -qualified memory components in volume SPI Guide for F-RAM Data Protection During Power Cycles Interfacing SPI F-RAM with PSo. C® 4 Nonvolatile Memory 4 4 Navigation, Entertainment and Communications Subsystems 16 F-RAM 16 DRAM MCU 4 2 UART/USB Suggested Collateral App Notes: Touch Controller Flash 2 CAN Automotive Infotainment System by Hyundai How To Get Started Click on the links above to download and view F-RAM Suggested Collateral Order Samples from your distributor: Cypress Distributor List Register at Cypress. com to access online technical support Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Solution Examples: To give detailed one-page Solution Examples from the field in the specified format. 7

Cypress F-RAM vs. Competition Feature F-RAM EEPROM NOR Flash Write Delay 0. 005 ms Endurance (Cycles) 1013 600 K 105 Wear Leveling Required No Yes Active Read/Write Current 1 3 m. A/3 m. A 2 m. A/2 m. A 3 8 m. A/15 m. A Sleep Current 20 µA 15 µA 3 100 µA SPI 2 Speed 16 MHz 10 MHz 75 MHz I 2 C Speed 1 MHz N/A 1 Maximum current, AEC-Q 100 − 40° C to 125° C, 10 -75 MHz, 2. 5 -3. 6 V Peripheral Interface 3 Comparing one F-RAM device to one EEPROM device; Automotive Infotainment Solution would require 2 x EEPROM devices 2 Serial Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 8

F-RAM Auto Infotainment Solution Value Competitor EEPROM: 2 x) ST M 95512 -DRMN 3 TP 512 Kb AEC-Q 100 Priced: $2. 501 BOM Integration 5 -ms Soak Time Page Writes: Nichicon URU 1 A 222 MHD 1 TO 2. 2 -m. F capacitor Priced: $01. 391 Additional Value Wear Leveling firmware development: New firmware development, testing and certification; 25 man-weeks @ $2, 000/man-week amortized over 500, 000 units Value Added: $0. 10 1 $2. 50 Competitor Capacitor for 5 -ms Soak Time Page Writes BOM Integration Value Wear Leveling firmware development Total Additional Value $0. 39 $0. 10 Total Value Delivered $2. 99 Target Cypress Solution: FM 25 CL 64 B-GA Total Cost: $2. 401 20% Total Savings: $0. 59 Digikey website 1 ku pricing on 7/01/2015 Engineering Presentation 001 -90504 Rev *C Owner: EWOO EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. Tech lead: ZSK 9

Here’s How to Get Started 1. Use the F-RAM Product Selector Table to order free samples of F-RAM serial memory 2. View our F-RAM Demo Training Video 3. Register to gain access to online technical support Automotive Infotainment System by Hyundai Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK Automotive Infotainment System by Daewoo Call to Action: To tell customers how to start their design process. 11

References and Links F-RAM Demo Training Video: F-RAM Demo Training Video FM 25 CL 64 -GA Datasheet: 64 Kb SPI F-RAM App note AN 304: SPI Guide for F-RAM App note AN 302: F-RAM Data Protection During Power Cycles App note AN 89659: Interfacing SPI F-RAM with PSo. C® 4 Web page: Cypress Serial F-RAMs Roadmap: Cypress Nonvolatile RAM Engineering Presentation 001 -90504 Rev *C Owner: EWOO Tech lead: ZSK References and Links: Provide a comprehensive view of resources to assist in learning about and adopting the solution. 13