Filippa Arvas Olsson Deputy Director Swedish Ministry of

Filippa Arvas Olsson Deputy Director, Swedish Ministry of Culture filippa. arvas-olsson@gov. se Ministry of Culture Sweden Government Offices of Sweden

Public Service Broadcasting – A Major Tool for Swedish Media Policy Diversity of media – Strong public service broadcasters. Independence of media – Strong protection of editorial independence of public service broadcasters Accessibility for citizens – – – Coverage of 99, 8 % (terrestrial network) Encouraged to use all platforms and distribution methods Accessible and interesting programming for different groups in society, including minorities – Specific requirements to promote accessibility for disabled Ministry of Culture Sweden Government Offices of Sweden

Public Service TV – Important Part of the Swedish TV Landscape Broadcaster National channels Regional channels Market share (%) Public service broadcasters: Swedish Television 4 (28) (1) - 35 TV 4/CMore 9 (25) 29 MTG/Viasat 15 - 17 2 - 9 Swedish Educational Broadcasting Company Main commercial broadcasters: SBS Ministry of Culture Sweden Government Offices of Sweden

Public Service Radio: Important Part of the Swedish Radio Landscape Broadcaster National channels Regional channels Market share (%) Public service broadcasters: Swedish Radio (including Swedish Educational Radio) 4 (FM) 7 (DAB with limited reach) 25 Bauer Media - 65* 25 % MTG Radio - 35* 16 % 57 % Main commercial broadcasters: * Regional licenses supporting three major networks with close to national coverage Ministry of Culture Sweden Government Offices of Sweden

The Radio- and TV-licence System 920 million € of central government budget to the overall field of culture in 2015 million € allocated to three public service companies from a special broadcasting licence fee + 850 • Households and companies with a “TV receiver” pay ≈ 240 € / year • The level is adjusted by Parliament when necessary • Companies allocated according to Parliament decisions (framework decision for the whole license period + 2 % / year. Annual decisions of actual allocation). Ministry of Culture Sweden Government Offices of Sweden

Swedish Public Service Broadcasters Owning Foundation (very limited tasks) Swedish Television (SVT) Swedish Educational Broadcasting Company (UR) Swedish Radio (SR) RIKAB (collects licence fees) Ministry of Culture Sweden Government Offices of Sweden

Governance Model A model which has developed with time. Owning foundation: – Appointment of Members: After an ordinary parliament election, the new Government appoints 6 of the 12 members of the foundation. Nominations are made by the political parties according to parliamentary seats. – Appointment of Chairman: The Government appoints chairman independently according to normal government appointments. – Task: Mainly to appoint board members of the companies. Ministry of Culture Sweden Government Offices of Sweden

Governance Model Company Boards: – Appointment of board members: The owning foundation appoints board members and chairman for SR, SVT and UR. – Members of the boards: Should include economic competence, persons with a broad general knowledge of and with deep ties into the Swedish society, for example persons connected to civil society, media, cultural sphere or the industry. – Task of boards: Strategic decisions and appointment of CEO: s in the three companies. Ministry of Culture Sweden Government Offices of Sweden

Review Mechanism • Public Service Broadcasting reviewed every 4 -6 years. Commission of inquiry (sometimes parliamentary) with specific tasks. • Public consultation of the report. • Government Bill and Parliament decision on the main features of the report. • Government decision on broadcasting license and funding terms + accessibility. Ministry of Culture Sweden Government Offices of Sweden

How the Remit is Formalized • The remit (content requirements) expressed through requirements in broadcasting licenses for the terrestrial network (4 -6 years) • Organisational and economic requirements expressed in funding terms. Ministry of Culture Sweden Government Offices of Sweden

The Public Service Remit: Serving the public • A broad remit ranging from broad entertainment to small productions for specific groups in society • Full editorial independence from political and economic powers • Reach the whole country physically 99, 8 % in the terrestrial network and through use of all platforms of interest to the public • Relevance to the whole population Varied programming that reflects the whole country and population • Impartiality and accuracy with special concern for the impact of TV • No advertising and very limited sponsoring Ministry of Culture Sweden Government Offices of Sweden

The Public Service Remit: Serving the public • High overall quality and an innovative programming in content and format. • Specific responsibility for the Swedish language • News, analysis, scrutiny of public bodies, public debate and opinion-forming where a diversity of views are represented. • Culture: Production (specifically film, drama and music) and review and reports from the national and international culture scene • Children's programming • Minority language programming Ministry of Culture Sweden Government Offices of Sweden

The Broadcasting Commission • A body within the Press and Broadcasting Authority • Six members + chairman appointed by the Government • Chairman must be judge of high judicial office • Only ex post monitoring of media allowed Ministry of Culture Sweden Government Offices of Sweden

Evaluation of Public Service Broadcasting • Companies assigned to undertake self-evaluation of activities in the yearly public service reports (one from each company). • The Broadcasting Commission assesses the fulfilment of the remit as reported, and reports to the Government. • The Broadcasting Commission also acts on complaints of breaches of rules in specific programs. Ministry of Culture Sweden Government Offices of Sweden

Fundamental Law on Freedom of Expression Radio, television and on-demand TV Freedom of the Press Act Convergence New media services produced both by traditional tv, radio and press companies and other non-media companies. The Radio and Television Act Licensing Registration Content rules etc. Ministry of Culture Sweden Government Offices of Sweden The press Press-ethical selfregulative system The Audiovisual Media Services Directive