Destination Perspective Waveney Rural Coastal Waveney Overview 4

Destination Perspective Waveney - Rural & Coastal Waveney Overview • 4 Million Visitors • £ 250, 000 Tourism Economy • Varied Tourism Offer • Multiple Visitor Profiles

Strategic Aims • To work in Partnership with Stakeholders • To increase the value of Tourism in a sustainable and responsible way • To market the area of Waveney as The Sunrise Coast

The Tourism Strategy • Partnership structure and focus • Branding – The Sunrise Coast • Destination Marketing • Product Development • Tourism Regeneration • Information Provision • Visitor Research

Waveney’s Built Environment Offer • Lowestoft – Traditional Seaside Resort • Southwold – Classic Seaside Resort • Beccles – Broads Market Town • Bungay – Historic Market Town • Halesworth - Rural Market Town • Kessingland - Seaside Village • The Villages – Rural Suffolk Villages

The Natural Environment • The Broads – Britain’s Magical Waterway • The Beaches – Resort and Rural • The Suffolk Coast and Heaths – AONB • Suffolk Countryside – open space, ideal for Walking and Cycling

The Attractions and Major Events 1 The Wildlife Park - Africa Alive 2 Theme Park - Pleasurewood Hills 3 The Historic House and Gardens - Somerleyton Hall 4 The Piers and Promenades – Southwold and Lowestoft 5. The Festival - Lattitude 6. The Air Show– Lowestoft

Accommodation • Holiday Parks – Coastal and Broads • Camping and Touring – Across District • B&B – Southwold and Lowestoft • Hotels – Lowestoft and Southwold • Self Catering – Rural and Southwold

The Partnership. Waveney Tourism Forum • Established 1999, Structured in 2003 • To provide guidance and direction for Tourism in Waveney • Executive Board meets 6 times a year • Full Forum comes together twice a year

The Partnership – Executive Group • Local Groups – 5 Seats (elected) • Attractions – 4 Seats (nominated) • Accommodation – 5 Seats (nominated) • Events – 2 Seats – (nominated) • Rural Rep. – 1 Seat (nominated) • Academic Rep. – 1 Seat (nominated) • Councillor – 2 Seats (appointed) • LA Officers – 3 Seats (Advisory capacity)

The Partnership – Local Groups Key area local groups focused on localised tourism • Lowestoft Tourism Group – est. 2002 • Southwold Tourism Group – est. 2010 • Bungay Joint Tourism Committee est. 1989 • Halesworth Tourism Group – est. 2003 • Beccles Tourism Group – est. 2006

Funding LA Expenditure (Inc 10. 4 FTE) • Marketing and Development – 200 k • Tourist Information 280 k • Events 165 k LA Income • Marketing Partners - 30 k • Retail Sales – 115 k • Events – 27 k Overall Cost to WDC - £ 473, 000 (0. 2% of Tourism Economy)

The Future

The Future Joint Working • Amalgamation of Tourism Teams across councils • Combined Strategic Approach • Combining of Destination Marketing • Joint Tourism Budget

The Future Destination The Suffolk Coast • Development of New Tourism Strategy • Creation of Suffolk Coast Destination Branding • Creation or Expansion of Tourism Partnership • New Marketing Campaign • Restarting of Research Baselines

Any Questions Asa Morrison Principal Service Manager Culture, Tourism and Sport Waveney District Council asa. morrison@waveney. gov. uk www. visit-sunrisecoast. co. uk