Cisco 100 Series Unmanaged Switches Continue Investment in

Cisco 100 Series Unmanaged Switches Continue Investment in Cisco Core © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Product Overview • Unmanaged Layer 2 switches, 5 to 24 ports, FE, GE, Po. E and mini-GBIC ports • Desktop and rack mount placement • Metal housing with front facing ports • Zero configuration; plug and play • Power efficiency support (EEE) for both FE and GE • Integrated Quality of Service (Qo. S) • Support Auto-MDI/MDIX function Cisco 100 Series Switches • Retail friendly packaging* • Limited lifetime warranty * Most models © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Model Overview Fast Ethernet Gigabit Ethernet SF 102 -24 SG 102 -24 24 10/100 ports 2 Combo mini-GBIC ports 2 Gigabit uplink ports Compact size 24 10/1000 ports 2 Combo mini-GBIC ports SF 100 -24 SG 100 -24 24 10/100 ports 24 10/1000 ports 2 Combo mini-GBIC ports SF 100 -16 SG 100 -16 16 10/100 ports SF 100 D-16/16 P 16 10/100 ports 16 10/100 Po. E ports SF 100 D-08/8 P 8 10/100 ports 8 10/100 Po. E ports 16 10/1000 ports SG 100 D-08/8 P 8 10/1000 ports 8 10/1000 Po. E ports SG 100 D-05 5 10/1000 ports SF 100 D-05 5 10/100 ports © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Model Pricing SF 100 D-05 5 -port 10/100 Desktop Switch $35 SF 100 D-08 8 -port 10/100 Desktop Switch $57 SF 100 D-08 P 8 -port 10/100 Po. E Desktop Switch SF 100 D-16 16 -port 10/100 Desktop Switch $92 SF 100 -16 16 -port 10/100 Switch $98 SF 100 -16 P 16 -port 10/100 Po. E Switch $188 SF 100 -24 24 -port 10/100 Switch $143 SF 102 -24 24 -port 10/100 with 2 Combo Mini-GBIC Ports and 2 GE uplink ports $206 SG 100 D-05 5 -port 10/1000 Desktop Switch $75 SG 100 D-08 8 -port 10/1000 Desktop Switch $92 SG 100 D-08 P 8 -port 10/1000 Po. E Desktop Switch $214 SG 100 -16 16 -port 10/1000 $275 SG 102 -24 24 -port Compact 10/1000 with 2 Combo Mini-GBIC Ports $365 SG 100 -24 24 -port 10/1000 with 2 Combo Mini-GBIC Ports $413 © 2010 Cisco and/or its affiliates. All rights reserved. $170 Cisco Confidential 5

Internet Wireless Clients AP IP Phone NAS SG 102 -24 IP Camera © 2010 Cisco and/or its affiliates. All rights reserved. Printer Cisco Confidential 6

• Investment beyond competitors • Products localized into German, French, Spanish, Italian, and simplified Chinese • Localization of documents, support, and websites © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

• Length Limited lifetime warranty • Hardware Replacement Return to factory • Complimentary Phone Support One year • Online Chat Support One year © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Small Business Support Service • Three years of ‘peace-of-mind’ support for Small Business Products • Simple, easy-to-sell and support • Access to Small Business Support Community • Online Chat Support 24 x 7 • Telephone support during local business hours • Delivered by Cisco, optional partner value-add Pricing and SKU CON-SBS-SVC 1 Small Business Support Center Quick access to CCNA certified engineers for small business support issues © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

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• Three models feature Power over Ethernet SF 100 D-8 P SF 100 -16 P SG 100 D-8 P • Power a wide selection of standards-based IEEE 802. 3 af-powered devices: IP phones Wireless access points Surveillance cameras Access card readers • Need for rewiring eliminated • More device placement options © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

• Integrated Quality of Service (Qo. S) Zero configuration is required by the user Switch is able to read 802. 1 p tags and prioritize traffic accordingly Automatically prioritizes traffic based on priority mapping • Uses standard 802. 1 p class of service (Co. S) settings Set with the same default Qo. S settings as the Cisco SPA IP phones and IP cameras Simply connect Cisco IP phones and cameras to 100 Series switches No configuration required based on default Qo. S settings • Layer 3 Qo. S (differentiated services code point [DSCP]) is not affected 100 Series are Layer 2 switches and do not read L 3 Qo. S tags © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Featured in Both Gigabit and Fast Ethernet Models • Energy Efficient Ethernet (IEEE 802. 3 az) Monitors link activity and powers down inactive links • Auto Power-Down Automatically turn off power on GE RJ-45 port when detecting link down • If there is no link on a port (when there is no connection or the device connected is turned off) the port(s) will enter a “sleep mode” Resumes active mode when the switch detects the link up or device connected • Adjusts Power Based on Cable Length Detects the length of connected Ethernet cable and adjusts power usage accordingly without affecting performance © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

• Metal housing on all models • Front facing ports on all models Old New • New color box packaging (Green) • New 16 port FE Po. E switch • New 8 port GE Po. E switch Plastic Housing Metal Housing • EEE support on all version FE and GE Back Ports Front Ports • Qo. S support across all models • Consistent part numbers across all the models (SG 100 D, SG 10 x, SF 100 D, SF 10 x) © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Old SKU New SKU SD 205 T SF 100 D-05 SD 208 T SF 100 D-08 SD 216 T SF 100 D-16 SR 216 T SF 100 -16 SR 224 T SF 100 -24 SR 224 GT SF 102 -24 SD 2005 SG 100 -05 SD 2008 T SG 100 -08 SR 2016 T SG 100 -16 SR 2024 T SG 100 -24 SR 2024 CT SG 102 -24 SD 208 P SF 100 D-8 P New SF 100 D-16 P New SG 100 D-08 P © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Cisco Netgear D-Link Pro. Curve Value Prop • Easy to use • Affordable • Superior solutions and service • Competitive unmanaged switch line • Price • Strong business brand • Warranty Sell Against • Cisco 100 Series Switches • Unmanaged rackmount and desktop switches • DES • DGS • 1405 • 1410 • Price • Transactional point products • Lifetime warranty with NBD • Can bundle server, printers • Limited networking product, solutions and services portfolio • Support is not strong Strengths • Price competitive • Complete networking product, solutions, and service offerings • Limited lifetime warranty Weakness *Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December 2011. Partners/customers are encouraged to verify information. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Competitive Portfolio Yes Competitive Pricing Yes Warranty Limited Lifetime Green— Energy Efficient All models Auto Qo. S All models Select models Fanless All models Select models Localization/ Globalization More languages included Some Broad Networking Product Portfolio Wireless, Voice, Security Limited voice & security Technical Support CCNA @ Level 1 Investment Protection / Trade-Up Program Yes Next-Business Day Replacement Yes *Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December 2011. Partners/customers are encouraged to verify information. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Competitive Advantage • Broad range of switches; 5 to 24 ports, FE, GE, Po. E • Quality of Service (Qo. S) on all models • Energy-efficient technology and Energy Efficient Ethernet (EEE) • Cisco small business support Silver Bullet • Cisco small business switches are more competitively priced and more reliable • Cisco small business features a comprehensive switch portfolio and small business portfolio with Voice, Wireless, Routing, and Security community; staffed by CCNA certified professionals • Cisco small business online support community for self help *Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December 2011. Partners/customers are encouraged to verify information. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

Functionality One Portfolio—A Spectrum of Choices Catalyst 2960 LAN Lite Catalyst 2960 LAN Base 500 Series Stackable Managed 300 Series Managed 200 Series Smart 100 Series Unmanaged Cost © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Lowest Cost • Purchase Decision Basic connectivity End-user installed No device management required Priority is lowest cost • Features Automatic connectivity out of the box Quality of service (Qo. S) Energy efficient (EEE) Po. E © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

• Cisco® 100 Series Switches www. cisco. com/go/100 switches • Partner Central Small Business Switching www. cisco. com/web/partners/sell/smb/100 series. html • Cisco Small Business Support Community www. myciscocommunity. com/community/smallbizsupport. html © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

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