Amadeus Offers 2015 Amadeus IT Group SA Managing

Amadeus Offers © 2015 Amadeus IT Group SA Managing demand travel offers Page 1 Guillermo Rocha Arteaga, DIS RES TTI, 09/2014

1 Page 2 Introduction

Travel management today _ An important part of an agent's workload Travel management activities constitute up to half of the daily travel agent workload _ Manual "quotes" An important part of travel management is the manual handling of "quotes" to be proposed and shared with the traveller in a cross-channel context _ Contractual agreements Business and leisure agents can be contractually bound to propose alternatives to created bookings. _ Existing solutions Current available solutions are rarely synchronised, involve a heavy manual workload and can have undesirable side effects for providers Page 3

How Amadeus Offers can help you Amadeus Offers combines cutting-edge technology with fully integrated functionality to streamline demand management, allowing travel agents to store and exchange travel proposals with travellers via a central, cross-channel facility. _ Seamless integration Intuitive design, based on current availability & pricing methods for fast adoption _ Centralised travel management All proposals stored in a central PNR, which can be easily refreshed and quickly converted into a booking _ Collaborative decision making Offer Notice provides efficient passenger/agent interaction via email _ Cross channel solution Display and book offers in your preferred distribution application Page 4

2 Page 5 Key benefits for your business

Benefits of Amadeus Offers 1/2 Increase productivity and revenues _ Save time and money with an optimised demand management process, replacing timeconsuming workarounds _ Increase sales by proposing additional services based on stored trip proposals _ Consolidate bookings (guaranteed) and offers (not guaranteed) for greater flexibility and improved efficiency _ Manage traveller constraints and demands during the trip, proposing alternatives accessible at any time through your preferred channel Optimise operations management _ Tailor products to your customer’s needs by understanding what offers were turned into confirmed bookings. _ Improve resource management and benefit from agents interoperability _ Eliminate duplicate PNRs and fictitious bookings to reduce PNR cancellations and the risk of ADMs _ Enhance your commercial relationship and negotiating power with providers using business intelligence from proposed and confirmed offers. Page 6

Benefits of Amadeus Offers 2/2 Enhance customer satisfaction and retention _ A choice of communication channels provide your customers with a faster, more convenient travel experience _ Prove your contractual obligations to propose several alternatives for a trip & accountability for corporate traveller _ Demonstrate the value you deliver detailing realised savings using Amadeus Offers _ Reinforce your brand extend your potential market using the Offer Notice with customisable fields and automated content translation into 25 languages Page 7

Measurable Productivity Gains Processes with Offers Processes without Offers* ~40 seconds Availability & fares search ~20 seconds Offer Creation & Offer Notice e-mail (4 entries) Availability & fares search ~120 seconds Formalisation of trip details & fare conditions. Itinerary document construction ~160 seconds/offer • Based on real measurements TOTAL ** Gain for one offer creation for an agency with a formalized process. Additional gain for offer confirmation is not taken into account. *** Reference average annual cost of Travel Agent is 35 k€. Page 8 ~60 seconds/offer GAIN = 100 seconds/offer** = € 0. 60/offer***

3 Page 9 Main features & workflow

Amadeus Offers: workflow Traveller’s request is sent to the agent Traveller makes a request for a trip Agent builds a proposal for the trip and saves the offers (offer 1, offer 2) Create Amadeus Selling Platform, Amadeus Selling Platform Connect, Amadeus e-Power Consolidator, Amadeus e-Travel Management (air) Page 10 Travellers can access Offers through Check. My. Trip, Amadeus e-Travel Management or by e-mail in an Offer Notice Agent sends the trip proposal to the traveller Display Traveller reviews alternatives proposed, validates choice of offer 1 Agent/traveller refreshes and checks price of offer 1 before confirmation Verify Amadeus Selling Platform, Amadeus Selling Platform Connect, Amadeus e-Power Consolidator, Amadeus e-Travel Management (air), Check. My. Trip (air) Agent/traveller confirms offer 1 into a firm booking Confirm Amadeus Selling Platform, Amadeus Selling Platform Connect, Amadeus e-Power Consolidator, Amadeus e-Travel Management (air)

Amadeus Offers _ Access Amadeus Offers from your preferred booking channel: • • Page 11 Amadeus e-Travel Management Amadeus e-Power Consolidator Amadeus Selling Platform Connect Amadeus Selling Platform including All Fares Plus and Hotels Plus

Amadeus Offers: CREATE _ Offers are created using existing availability and pricing information, and are stored in a single PNR _ Offers can be grouped together in a proposal _ Create up to 50 offers per PNR Page 12

Amadeus Offers: CREATE _ Offers can be made for air, hotel and car bookings _ Include Offers for light ticketing carriers _ Create extended offers for externally sourced content + Light Ticketing Page 13

Amadeus Offers: DISPLAY A customisable e-mail notification for customers containing: _ Details of offers and proposals, including the price and flight/hotel/car information _ Clear and concise summary of applicable fare rules _ Any booked flight information _ Automated translation of content available in 31 languages _ Travellers can access air offers in Amadeus Check. My. Trip and Amadeus e-Travel Management Page 14

Amadeus Offers: VERIFY & CONFIRM _ Once selected by the traveller, fares and availability are refreshed and re-priced to ensure the offer details have not changed _ An offer can simply be converted into a confirmed booking in a single transaction, avoiding the need to perform the search flow again Page 15

Amadeus Offers: REPORTING _ Stored travel data also enables the generation of reports for operational and business intelligence on pre-booking behaviours and trends. Page 16

3 Page 17 Pricing

Pricing $£€¥ _ Pricing is on a transactional fee basis _ Each created and end-transacted offer is considered a transaction Page 18

4 Page 19 Questions

FAQ — Frequently asked questions 1/4 What information is contained in an offer? Offers are created by travel agents and contain all the necessary information to enable a traveller to decide which trip proposal they want to accept before a firm booking is made. An air offer can contain up to 12 air segments and a price record, showing the pricing options, fare conditions and amount. A hotel offer contains rooms of the same type in a property, with dates, a price record for these rooms (including price indicators, ie. tax included, commission, guarantee) and all information available in the pricing details of the rate. Page 20

FAQ — Frequently asked questions 2/4 In what circumstances would a traveller receive an offer? Offer creation covers a wide range of use cases happening before booking (and even after). Here a few examples: _ Leisure agent pushing promotions to traveller (with or without request from traveller) _ Corporate agent pushing travel alternatives (with or without a booking to traveller) _ Cross-sell, such as pushing hotel Offers when a flight is booked _ Travel agent up-selling ("here is an Offer for a flight which is only a little bit more expensive, but much more comfortable") _ Travel agent providing visibility on price range for a given trip. Page 21

FAQ — Frequently asked questions 3/4 Why are Offers not guaranteed? Most airlines prohibit certain GDS booking practices that increase their GDS distribution costs or negatively impact their inventory control programmes. Carriers are actively debiting agencies for the following practices: _ creating duplicate, fictitious or speculative bookings _ churning reservations (repeatedly rebooking and cancelling segments) _ use of billable passive segments _ failure to cancel unused inventory By keeping Offers from impacting airlines’ inventory systems in the prebooking phase, Amadeus Offers protects travel agencies from putting themselves at risk from debit notes. Page 22

FAQ — Frequently asked questions 4/4 What training is needed to use Amadeus Offers? Amadeus Offers has been designed to be as intuitive and user-friendly as possible, and is seamlessly integrated into existing booking processes, so extensive training is not needed. Experience with pilots globally has shown that on average an agent takes 45 minutes to be functional on the product and an additional 45 minutes to become proficient. The full FAQ document is available on request Page 23

Find out more _ For further information on Amadeus Offers, visit www. amadeus. com or contact your local Amadeus representative _ For more detailed functional information, contact our Product Management via e-mail: guillermo. rochaarteaga@amadeus. com Page 24

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