Adrian Dwyer Founder and former CEO Meridian Technique

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Adrian Dwyer Founder and former CEO Meridian Technique Ltd

Adrian Dwyer Founder and former CEO Meridian Technique Ltd

Background • Founded in 1999. . . the result of collaboration between an orthopaedic

Background • Founded in 1999. . . the result of collaboration between an orthopaedic surgeon, an entrepreneur, and a software development team • Ortho. View - a software application that assists clinical decision-making for hip and knee replacements – Identifies bony landmarks on an x-ray – Calculates ‘best fit’ parameters for prosthetic implants – Provides auditable methodology for pre-operative planning

Background • Drove a concept to a World-leading brand licensed by Fortune 500 Company’s

Background • Drove a concept to a World-leading brand licensed by Fortune 500 Company’s in 4 years • Delivered a ‘must have’ product in US$100 billion market • Contracts with GE Healthcare, Kodak, Fuji. Film, Mc. Kesson, De. Puy (Johnson & Johnson), Stryker Howmedica Osteonics, Biomet, Smith & Nephew, Zimmer etc

Background • Achieved regulatory accreditations in Europe CE ISO 9001: 2000, USA 510(k), Australia

Background • Achieved regulatory accreditations in Europe CE ISO 9001: 2000, USA 510(k), Australia (TGA) and Health Canada in 15 months • Lobbied the UK National Programme for IT to include mandatory functionality in all NHS Hospitals – a US$50 Billion Programme. . . The largest non-military software project in the World

 • Was it easy ? • Was the path from concept to success

• Was it easy ? • Was the path from concept to success a straight one ? . . was it ‘all a bed of roses’ ?

This story of an entrepreneur. .

This story of an entrepreneur. .

(some of) The Lessons I Learned • Market Awareness • Regulatory Process starts 5

(some of) The Lessons I Learned • Market Awareness • Regulatory Process starts 5 seconds after the ‘EURIKA’ moment – 1 st test of commercial feasibility. . . “does it do what it says on the can” – Impacts development strategy and funding req. • Sales • Most difficult to predict, yet without sales, you die

GOOD LUCK

GOOD LUCK

Consultancy Services • Corporate Development – Strategic Planning – Early-stage fund-raising – Sales &

Consultancy Services • Corporate Development – Strategic Planning – Early-stage fund-raising – Sales & Marketing Strategy – Partner acquisition/collaboration • Product Development and Commercialisation – 1 st stage (proof of concept) and 2 nd stage (low volume production) product development – Regulatory Affairs

Areas of Interest • Medical Imaging – Computer Aided Diagnosis – PACS/RIS • Medical

Areas of Interest • Medical Imaging – Computer Aided Diagnosis – PACS/RIS • Medical Devices • Information Technology adrian@quayside. eu. com +44 7967 650 293