The communication process model Dwyer Communication in Business
The communication process model Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 1
An individual has an idea to communicate SENDER Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 2
The idea is encoded SENDER Perception l Self-concept l Family l Culture l Skills l Feelings l Attitudes l Values Individuals encode ideas according to their own unique perceptions Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 3
The encoded idea is sent in a message SENDER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values To a receiver who decodes it according to different individual perceptions Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 4
The receiver responds with feedback SENDER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE FEEDBACK RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values Feedback helps to ensure that the message received has been decoded correctly Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 5
Channel - the means of conveying the message SENDER Self-concept Family Culture Skills Feelings Attitudes Values CHANNEL MESSAGE FEEDBACK CONTEXT RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values Context - the situation, environment or circumstances of the communication Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 6
Interference SENDER Self-concept Family Culture Skills Feelings Attitudes Values CHANNEL MESSAGE INTERFERENCE FEEDBACK CONTEXT RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values Interference changes or distorts the message Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 7
The communication process is continuous… SENDER Self-concept Family Culture Skills Feelings Attitudes Values CHANNEL MESSAGE INTERFERENCE FEEDBACK RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values CONTEXT Dwyer: Communication in Business 3 e © 2005 Pearson Education Australia 8
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