Active Campaign Interest Driven Sales Funnels Welcome Active

Active. Campaign & Interest Driven Sales Funnels • Welcome! • Active. Campaign Overview & Setup • Tags • Lists, Forms, & Contacts • Email Templates • Campaigns • Automations • Advanced Automations • Interest Driven Sales Funnel • CRM • Reports

Active. Campaign • Marketing Automation Tool • Email, Text Messages, 3 rd Party Integrations membership portals, etc. ) (ringless voicemail, direct mail, • Why AC? • Most powerful marketing automation tool at this price point • Advanced automations (if/else, goals, message variables, split tests) • Tagging capabilities (advanced segmentation) • Site & Event tracking (watch how people behave) • Also offer CRM solution • The Plan You’ll Need… • Light or Pro

Active. Campaign • Marketing Automation Tool • Email, Text Messages, 3 rd Party Integrations membership portals, etc. ) (ringless voicemail, direct mail, • Why AC? • Most powerful marketing automation tool at this price point • Advanced automations (if/else, goals, message variables, split tests) • Tagging capabilities (advanced segmentation) • Site & Event tracking (watch how people behave) • Also offer CRM solution • The Plan You’ll Need… • Light or Pro

Tags • Information You “Attach” To A Subscriber • A Subscriber Can Have An Unlimited Number Of Tags • Pros & Cons • Subscribers Can Have The Same Tags • Add And Remove Tags • Opt-in, Purchase, Click, View, Open, in Automations, Manually, etc. • Tags Allow You To… • Segment Subscribers

Tagging Guide • You Need A Plan! • Create A Tracker • Tag Categories / Naming Conventions • PURCHASE: [product/service] • LM: [lead magnet] • INTEREST: [topic] • LOOKED AT: [product/service/content] • FUNNEL: [funnel name] • ACTIVE (will use later on) • Your own…

Lists • Where Your Subscribers’ Contact Info Is Stored • 2 Ways To Use Lists • Many Lists – Use Lists To Segment • AC Doesn’t Care How Many Lists You Have • One List – Use Tags And Other Conditions To Segment • My Recommendation!!!

Fields • Information That Is Unique To That Subscriber • Name • Email • Phone • Address

Adding People To Your List • AC Form Builder • Import List • Manually Add • API & Plugins • Shopping Cart Platforms, Opt-in Software, etc. • Support & Google Search • Zapier

Automation • How You Send Correspondence AUTOMATICALLY • Emails, Text Messages, Webhooks (Direct Mail, Ringless Voicemail, etc. ) • Back-end Segmentation • Keywords • Triggers/Start – How an automation starts • Actions – Various actions within the automations • Ie. Send email, wait, if/else, add/remove tags, etc.

Basic Automation Strategy • IMPORTANT!!!!!! Watch This Video Several Times! • “Message” Automations – Send Correspondence • ONLY These 4 Triggers: Tag is Added, Field Changes, Date Based, “Start Automation” Function • You only want 1 start trigger “for Message” Automations • Why? If you have multiple start triggers, subscribers can enter the automation several times… receiving the same emails they’ve already received! • “Tag” Automations – Back-end Automations • Triggers: Any (ie. link click, page visit, opens email, subscribes, etc. ) • These automations add the tags needed to start the “Message” Automations

Reminder… • You Can Add Tags A Number Of Ways… • Upon opt-in via Forms & API • Via Shopping Cart Platforms • Manually • Email Link Clicks

Advanced Automation Actions • Wait Until • If/Else • Goals • Split Tests • Webhooks & Zapier

Interest Driven Sales Funnel • Gauge Interest • Show People More Of What They’re Interested In • “Main Series” = Interest Gauging Series • Engagements: Emails, Ads, Phone Calls, TV Ads, etc. • 3 E Content: Entertain, Educate, Earn • • One Offs Weekly “Pushes” Long Course Story Based Series (Open Loops)

Interest Driven Sales Funnel • Interest Shown • Click, Pageview, Purchase, Specific Lead Magnet, Phone Call / Reply, Survey, Points (CRM) • Micro Sales Funnels = Sell Specific Product(s)/Service(s) • “Classic” Sales Funnels, Webinar Funnels, Product Launch Funnels, etc.

“Simplest” Sales Funnel

“Classic” Sales Funnel

“Product Launch” Sales Funnel

“Webinar” Sales Funnel

Interest Driven Sales Funnel • Figure Out What People Are Interested In • Try And Sell Them Related Products And Services via Micro Sales Funnels • Pages, Sales Pages, Videos, Webinars, etc. • Marketing Automation / Retargeting

Interest Driven Automation Overview

Interest Driven Automation Overview

Interest Driven Automation Overview

Interest Driven Automation Overview

The “ACTIVE” Tag • Problem: What Happens When Someone Shows Interest? • Keeps Sending Main Series Emails • Solution: The ACTIVE Tag • Used To “Pause” The Main Series When The Individual Is In A Micro Sales Funnel

Advanced Automation Actions • Wait Until • If/Else • Goals • Split Tests • Webhooks & Zapier

Welcome! • Active. Campaign & Interest Driven Sales Funnels • Active. Campaign • Tagging • Lists • Templates • Campaigns • Automations • Advanced Automations • The Interest Driven Sales Funnel • Reports

Welcome! • The Interest Driven Sales Funnel • Reports

Points/Math • Points = How Engaged Subscriber Is • Purchase = 5, 10, 15 points • Lead Magnet = 1 point • Clicks =. 3 points • Open =. 1 point • Page View =. 5 points • 30 Days Inactive = -5 points • Segment / Trigger Emails Based On Points