AAAs support for the National Unified Goal For

AAA’s support for the: National Unified Goal For Traffic Incident Management Geoff Sundstrom Director, AAA Public Relations

AAA - overview n North America’s largest paid-membership organization – nearly 51 million members. n Federation of 58 motor clubs in U. S. and Canada. n 105 years of safety advocacy for motorists.

AAA – overview 28 percent of all motor vehicles in the United States belong to AAA members. n AAA offers its products and services at more than 1, 100 offices, online at www. aaa. com, and via wireless platforms like AAA Mobile. n

AAA - overview Leader of the historic “Good Roads” movement – Ongoing supporter of transportation funding to ensure safety and freedom of mobility. n n Largest full-service travel agency.

AAA - overview n n n Largest travel publisher. Advocate for teen driver safety, child passenger protection, senior mobility and improved driver training. One of America’s largest insurers.

AAA – overview n n Originator and largest provider of pre-paid road service via 44, 500 tow trucks and light service vehicles. Operator of the largest independentlyinspected and approved network of auto service businesses – 7, 800 shops.

AAA & Incident Management n Highest call volume: 29 million incidents annually. n Largest dedicated road service fleet in North America – more than 8, 000 vehicles. n Increasingly focused on towing alternatives; AAA Battery Service.

AAA & Incident Management

AAA & Incident Management n Digital call receiving and dispatching using proprietary systems. n Multiple nationwide 24 / 7 call – dispatch communication centers.

AAA & Incident Management n n First choice for service among those enrolled in multiple road service programs. Maintains nationwide field staff of towing and repair professionals to work with affiliated businesses.

Why NTIMC? n AAA members are exposed to traffic danger on the roadside. n AAA service providers are similarly exposed. n Need for rapid resolution to traffic incidents to resolve congestion issues. n Environmental benefit – less fuel and emissions.

Why NTIMC? n Other first responders want our assistance to safeguard personnel and help reach motorists with safety messages.

AAA’s role n Consumer awareness and education: especially “Move Over” laws. n Advocate “Move Over” laws in all 50 states. n Advocate addition of roadside service vehicles to new and existing “Move Over” laws.

AAA’s role n n Work with TRAA to bring traffic incident management solutions and best practices to roadside service providers nationwide. Utilize AAA’s communication assets – including government relations, club publications, and public relations to assist NTIMC.

“Move Over” n n Link members of NTIMC in a national publicity effort supporting “Move Over. ” Utilize AAA’s multi-million dollar NASCAR NEXTEL Cup car sponsorship to deliver “Move Over” message.

“Move Over” David Ragan – driver AAA No. 6

“Move Over” National Media Event Friday, Nov. 16 Homestead-Miami Speedway

NTIMC representatives n AASHTO n International Association of Chiefs of Police n International Association of Fire Chiefs n National Association of State Emergency Medical Service Officials n AAA

“Move Over” n 70 million NASCAR fans – 2 nd most-watched sport after NFL. n Production of PSA’s on “Move Over” with opportunity for local sponsor cut-in. n Series of up to 20 local media appearances in 2008 season in support of “move Over”. n Emphasize appearances with traffic reporters.

NTIMC representatives AAA is proud to serve with other first responders on the NTIMC