1 p 8 Market Selection Segmentation Market Selection

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1. 고객가치 창조 마케팅과 관련된 의사결정, p 8 • Market Selection 결정 – 어떤

1. 고객가치 창조 마케팅과 관련된 의사결정, p 8 • Market Selection 결정 – 어떤 고객에게 팔 것인가? Segmentation (지, 인, 사회, 행태) Market Selection Targeting Positioning (최고/최초, 1등 그룹, 틈새, 2등 전략, 혜택, 문화) 현대 마케팅론 제 6 판 © Dr. Yoo -3 - This information was prepared by Dr. Pil Hwa Yoo for the use of our client

3. 사회적 마케팅 경영 • 사회적 마케팅 경영이란? 사회복지까지 고려한 마케팅 활동 소비자만족 (Consumer

3. 사회적 마케팅 경영 • 사회적 마케팅 경영이란? 사회복지까지 고려한 마케팅 활동 소비자만족 (Consumer Satisfaction) 회사의 이윤 (Profit) 현대 마케팅론 제 6 판 © Dr. Yoo 사회복지 (Social Welfare) -16 - This information was prepared by Dr. Pil Hwa Yoo for the use of our client

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