www travelocity co m Advisor John Joy 7099026111
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www. travelocity. co m Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109
Outline • • • Travelocity. com introduction Services of Travelocity. com Information technology How Travelocity makes money Business model Conclusion 2
Travelocity. com introduction 1996 Set up A traveling website 2002 Sabre Merger and acquisition 2004 Redesigned website Changed logo 2009 Acquired Zuji. com 3
Services of Travelocity. com 4
Services of Travelocity. com 5
Services of Travelocity. com 6
Services of Travelocity. com 7
Services of Travelocity. com 8
Services of Travelocity. com • One-stop shopping – Integrates service of traveling – Service: All hotel, Experience Finder • Last minute deals – Customized plans efficiently 9
Information technology - GDS • GDS (Global Distribution System) – A system provides a network platform to decrease the cost for transaction – Background • E-commerce development • Applied Information technology – Advantage • Internal: Improving operation system • External: In-time reservation system 10
Information technology – Web 2. 0 Web 1. 0 Web 2. 0 Consumers Travelocity Consumer 11
Information technology - XML Data -> F. A System A Format A System B Format B Data -> F. C Data -> F. B System C Format C Data -> F. A 12
Information technology - XML System A Format A System B Format B Data -> XML System C Format C 13
Information technology Travelocity Individual Consumers Web 2. 0 Linux GDSystem XML Other Partners Company 14
How Travelocity makes money ‧Advertising ‧Partner Network 15
How Travelocity makes money l Advertising l Strength l Famous reputation l Global marketing source l Type l Advertising Units l Emails l Information l Revenue l Advertising fees 16
How Travelocity makes money • Partner network – Strength • The same competitive rates – Type A: Travelocity branded program B: World Choice Travel (WCT) – Revenue: commission 17
Business model - Money Supplier Type A Commission Consumers Money Travelocity. co m Money Supplier Type B 18
Business model - Information Partner Network Suppliers Others Car rental Hotel Consumers Airline GDSystem Travelocity. com Sabre 19
Business model - Service Partner Network Suppliers Others Car rental Hotel Consumers Airline GDSystem Travelocity. com Sabre 20
Conclusion: The Success of Travelocity l Because l Customize services l Large well-known Web site 21
Q&A 22
Reference • Wiki – Web 2. 0 http: //en. wikipedia. org/wiki/Web_2. 0 • 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站Travelocity為例 http: //ntur. lib. ntu. edu. tw/handle/246246/60295 • Travelocity Becomes a Travel Retailer http: //interfaces. journal. informs. org/cgi/reprint/ 37/1/68 • Hitiwise research http: //www. hitwise. com/us/datacenter/main/da shboard-10133. html 23
Reference • 電子商務對旅行業經營管理影響之研究 http: //sbrsign. management. org. tw/paper 8/3/3. ht m • 網際網路仲介公司智慧資本管理制度之探討— 以線上旅遊與人力銀行網站為例 http: //nccur. lib. nccu. edu. tw/handle/140. 119/342 97 • 旅運資訊系統 http: //demo 1. nkhc. edu. tw/~t 0259/abacus/histor y. htm 24
Reference • 全球分銷系統簡介 http: //www. surehigh. com. tw/inner 1 -1. php 25
