www travelocity com Advisor John Joy 7099026111 Lawrence
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www. travelocity. com Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102
Outline Travelocity. com introduction Service of Travelocity. com Information technology applied User analysis of Travelocity Strategy of Travelocity How Travelocity make money Conclusion 2
Travelocity. com introduction 3 1996 Set up A traveling website 2002 Sabre Merge and acquisition 2004 Redesigned website Change logo 2009 Buy Zuji. com
Service of Travelocity. com 4
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Service of Travelocity. com One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder Last minute deals Efficiency customized plans 9
Information technology applied GDS (Global Distribution System) A system provides a network platform to decrease the cost for transaction Background E-commerce development Applied Information technology Advantage Inner: Improve operation system Outer: in-time reservation system 10
Information technology applied Web 2. 0 Experience 11 Share user oriented
User analysis of Travelocity Partner Network Consumer Information & Service Supplier Revenue ‧Business travelers ‧Leisure travelers Travelocity. com 12 ‧Sabre GDS ‧Airlines ‧American Express ‧Hotel
Strategy of Travelocity Dominant strategy First-mover Advantage 13 Information technology Ex: Searching engine CRM service Ex: Integrative service
How Travelocity make money Profit basis Agency model Merchant model 14 Consumer income accounts - Accounts payable to suppliers = Profit of price difference
How Travelocity make money Profit source commission transaction fees service fees advertising revenues partner revenues 15
How Travelocity make money Business model Service Consumer Information Partner Network Fee Commission Travelocity. com 16 Supplier
Conclusion Partner Network Service Consumer Information Web 2. 0 17 Fee Technology & Resource Travelocity. com Supplier Commission GDS
Q&A 18
Merge and acquisition 19 2002 Site 59. com, Inc. 2003 World Choice Travel, Inc. 2004 All State Tours, Inc. Travelocity Europe except Germany 2009 Zuji. com
Reference Wiki – Web 2. 0 http: //en. wikipedia. org/wiki/Web_2. 0 美國線上旅遊產業的經營模式與競爭策略探討 －以線 上旅遊網站Travelocity為例 http: //ntur. lib. ntu. edu. tw/handle/246246/60295 Travelocity Becomes a Travel Retailer http: //interfaces. journal. informs. org/cgi/reprint/37/1/ 68 Hitiwise research http: //www. hitwise. com/us/datacenter/main/dashbo ard-10133. html 20
Reference 電子商務對旅行業經營管理影響之研究 http: //sbrsign. management. org. tw/paper 8/3/3. htm 網際網路仲介公司智慧資本管理制度之探討—以線上 旅遊與人力銀行網站為例 http: //nccur. lib. nccu. edu. tw/handle/140. 119/34297 旅運資訊系統 http: //demo 1. nkhc. edu. tw/~t 0259/abacus/history. htm 21
Reference 全球分銷系統簡介 http: //www. surehigh. com. tw/inner 1 -1. php 22