World Heritage Experience Switzerland Agenda Overview World Heritage

World Heritage Experience Switzerland

Agenda • Overview World Heritage Experience Switzerland • Voucher – Product – Outcome www. whes. ch | 2

World Heritage Switerland Zurich Lucerne Interlaken St. Moritz Montreux Genève Zermatt www. whes. ch | 3

Voucher • Booklet with added value for each World Heritage Property in Switzerland • 1 voucher property • Added value / reduction for visit/entry Þ Win/Win – Tour operator: exclusive offer – Visitor: added value / reduction – Properties: Wide www. whes. ch | 4

Voucher • Each site organises the added value locally with their partners (visitor centres, museums, guided tours) • WHES produces the vouchers • WHES coordinates the distribution and communication with tour operators / travel agents www. whes. ch | 5

Voucher Distribution • 2016: 14’ 000 • 2017: 16’ 000 • 2018: 22’ 000 • Language: German/French/Italian/English /Japanese • Only print version => more value www. whes. ch | 6

Voucher - Communication • External communication through partner networks – Newsletter – Tours – Payed communication – Joint communication – Distribution at the right moment (preparation for the journey) www. whes. ch | 7

World Heritage Ticket • Cooperation with Swisspasses thanks to Voucher • 1 Ticket per partner • Joint communication campaign: – Google Ad. Words – Classic advertising campaign – Integration in WHES communication – Social Media – Cross Marketing through the member networks (Tourist info, museums, hotels, etc. ) www. whes. ch | 8

www. whes. ch | 9

World Heritage Ticket • • Huge interest from clients (~60% website traffic) People are mostly looking at various offers per search Code to action for the communication Communication becomes measurable www. whes. ch | 10