WELCOME TO Career Prospectors A pessimist sees the

WELCOME TO Career Prospectors "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. " Sir Winston Churchill (1874 -1965) British prime minister during WWII Gene Wilson Senior Advisor CD Hall Construction, Inc

COVID 19 Pandemic In a few words, tell me about one of the challenges you are now facing in transition due to the pandemic.

Networking Success: How to avoid “Ready, Fire, Aim”

Ready, Aim, Fire! Building Marketing Plan Developing Your Target List

HOW? • Hold back the resume when networking • Utilize a “Handbill”, “Marketing Plan”, “Transition Plan”, “Professional Profile” or “Me At A Glance” – Summary that’s not too formal – A format so others can better grasp your background – What you are looking for – Specific target companies or entities where you need or want a name, connection or referral – A tangible document which leads to better follow-up and traction

WHY? – Reduces use of the word “RESUME” – Not just “looking for a jxb” – Recaps the past…. More focus on the future – Identifies targets so others can help Be sure to review and update your plan each week!

Marketing Plan Format • Contact info • Definition of who you are and some past key accomplishments • Experience Overview – Companies, Industries, Position Titles • Define target locations, positions, companies • Where you wish to go for your next adventure! • Requesting assistance…not looking for a “jxb”! One page and the back of page if need more room

Sample Mktg Plans/Handbills • A Template • Other’s Questions on Handbills? In a moment, we will show to build your target list that can work even under COVID 19 limitations

How To Improve Your Results 1. Allow others to better assist you with leads, referrals & connections (think warm!) 2. Invest time to achieve a “networking relationship” to benefit you and others 3. Focus on quality targets, not quantity

Target Identification Process • • Access to Public Library? Go to Research Links Reference USA Database – Free* Search for Target Companies: – SIC Codes – Business Type – Location or Distance – Size – Etc. *Download 25 at a time

Target ID Process Goal • Determine targets for your personal situation • Research to filter & confirm best targets* • Add to your handbill or marketing plan *Consider “Linked. In” to identify more targets and connections Words of caution: – Some Reference USA Data is out of date – Keep the focus on your targets and their competition – Avoid distraction…go for quality over quantity

Steps • • Open Reference Solutions (was Reference USA) Select US Businesses “Advanced Search” Review and Select Criteria – – “Business Type” using key words, or enter SIC Codes “Geography” Options (reco radius from your Zip Code) “Business Size” (EE’s or Sales $$$) “Ownership” Options • Then “View Results” • Analyze List – Review “Details” & Select Which Ones to Download – “Download” the “Summary” 25 at a time to an Excel Spreadsheet • Research to Refine List to Desired Quantity and Targets • Google, Linked. In, etc. for more info

Networking During the Pandemic • Drop the usual greetings “How are you? ” • Most people are more receptive to outreach efforts • It is not about you…. it is about building relationships • Utilize and set-up video chats • Use social media updates with fresh content • Investigate professional societies and associations

Thank You! Gene Wilson genecwilson@verizon. net 804 -332 -0709 (C) Twitter: @Gene_Wilson