UAL level 3 Diploma Print Radio TV Christmas

UAL level 3 Diploma Print, Radio, TV Christmas charity appeal project Week 12 - 13

Christmas Charity appeal project Unit 1, 2, 3 and 4

Choice of charities For your final part of the ‘Skills Portfolio’ project you are required to produce a Christmas charity appeal promotional material based on the charity of your choice.

‘Porchlight’ Some of the exiting links on the charity: Faith case study: http: //www. porchlight. org. uk/news/dreamof-studying-fashion-kept-faith-going Sol case study: http: //www. porchlight. org. uk/news/solsstarting-a-new-chapter Homelessness rising (including amongst young people): http: //www. porchlight. org. uk/news/shocking-figures-showsharp-rise-in-homelessness Young children & homelessness: http: //www. porchlight. org. uk/news/hard-to-believe-working -with-children-as-young-as-10

Examples of last year students work Posters: https: //charleytaftprintradioandtv. wordpress. com/2015/12/08/ christmas-charity-advert-research/ https: //jasminperrymediaproduction. wordpress. com/2015/12/ 11/appeal-production/ https: //karleymyall. wordpress. com/2015/12/09/production-unit -1 -lo-1 -11 -2 -unit-3 -lo-2 -2 -3 -132/ Audio: https: //jamielongmediaproduction. wordpress. com/2015/12/08/ skills-project-christmas-charity-appeal-advert/

What do you need to produce You are to produce an A 1 promotional poster for the charity of your choice and a 30 second radio advert. Your print poster needs to be based on your own original image / images. As an extension task you will also produce a 30 second video advert. This is group task. Poster and a radio advert are individual tasks, but the video advert is a group task.

Pre production work Proposal: Unit 1 (1. 1) Unit 3 (2. 2) Justify your choice of chosen charity Explain the impact that you will try to make with your appeal Identify your target audience

Research: Unit 2 (3. 1, 3. 2) Identify research methods that you will use and for what purpose Show evidence of primary and secondary research Summarize your research findings and identify how the data gathered will help you with your project.

Developing ideas for your advert appeal Contextual analysis of existing adverts: Unit 4 (1. 1, 1. 2. 1. 3) Gather already existing adverts that are produced for your chosen charity. Identify advertising techniques used. Lots of charity adverts use emotional persuasion techniques to encourage us to respond to their appeals. Explain how emotional persuasions are conveyed and communicated through use of media techniques.

Create a mood board: Unit 4 (1. 3, 2. 2) Research range of advert ideas and produce a mood board of images and ideas that you like and might use in your own project. Explain what do you like about each image and how it can support your creative ideas.

Treatment: Unit 1 (1. 1) Unit 3 (2. 2) The treatment will show the content and style of the advert and will usually be visual, except in the case of the radio when it will be a script with technical directions included. Treatment for print advert: visualization/ sketches of your ideas Treatment for your audio advert: script Treatment for TV advert: script and storyboard

Regulation and code of practice: Unit 3 (2. 2) Advertising is tightly regulated by the ASA (Advertising Standard Authority) and there are codes of practice that all advertisements must follow. For example, an advertisement must be in good taste and must not claim that its product can do things that it can not. Visit the ASA website and find their code of advertising practice for the medium that you are going to use. Make notes on restrictions and limitations that apply.

Health and Safety procedures Unit 1 (1. 2) Assess health and safety issues related to your project, location and equipment. Come up with solutions for any health and safety potential issues. You will be provided with standard health and safety document to use and fill for this task.

Production schedule: Unit 1 (1. 1) Unit 3 (2. 2) Complete a production schedule document. Your dates need to be carefully planned to meet the final deadline for the project.

Production Unit 1 (1. 1, 1. 2) Unit 3 (2. 2, 3. 1, 3. 2) This is the creative part of the project. Make sure that you have pre –booked the equipment to avoid any disappointments. You need to complete your project in time allocated. Your final advert needs to be ready for an exhibition by Friday 17 th of December 2018.

Post production – Evaluation Unit 1 (2. 2) Unit 3 (2. 1, 2. 2, 2. 3) Write a reflective evaluation of your project based on peer and tutor feedback. Evaluation: Evaluate the effectiveness of your work Comment on how does the final product matches your original idea What methods and techniques have you used to create your final work poster and radio ad. (support your answers with some screen grabs)

How does your final poster and radio ad. match the professional standard work / have you followed the professional conventions (show comparison between yours and professionally created charity posters and radio ads. ) What technical skills have you developed in the process of this project. If you could what would you like to improve further on this assignment. Target audience: Who is your intended target audience, what techniques have you used to try to persuade them to respond to your appeal. Gather feedback from peers and your tutors on effectiveness of your campaign and suitability for its target audience. Reflect on your target audience findings.